instore - May 2016 - 24

cover story

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SOURCE: HEALTHFOCUS

Prevention: A focus on longevity makes foods that can
help prevent disease and avert risk to conditions like
obesity and diabetes a priority.
Performance: Boomers want food that doesn't just
prevent the worst, but actively improves their health,
both physically and mentally.

Nurturing: Foods that promote aging, healing, growth and development are not just a priority
for themselves, but for those they feed. A sense of satisfaction as a caregiver is a deeply held
value for this generation, and they apply that value when choosing what food to serve others.
Cosmetics: A constant along the spectrum of age, everyone wants to feel like they look good,
and how you feel you look is often tied closely to how you feel you eat.

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added to almost anything, from macaroni to meatballs, the report says.
Herbal, savory seasonings are also intensely welcome, and the foundation of most comfort food recipes that boomers turn to on a regular
basis. Featuring spices like oregano, rosemary, tarragon and dill, they
can give a splash of warmth and variety to otherwise everyday meals.
A different kind of warmth, that of jalapeño and chipotle peppers,
is also a big draw. Lending more flavor than heat, these peppers can
target those who don't desire an actual hot sauce, but still appreciate
what that warmth can offer. According to a Technomic report, the word
'chipotle' appeared on 82 percent of restaurant menus in 2013 alone.

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24 * MAY 2016 * instore

A kind of sister grouping of spices, Asian flavors are also piquing the
interest of boomers. While sriracha sauces are big sellers across the
board, teriyaki and sesame ginger are also big hits with this demographic.
Like the preceding flavors, these sauces and spices can be added to
almost anything to give an appealing twist on a traditional idea.

C-Stores: The One Place They Don't Eat
The overwhelming pop that convenience stores have seen in their
sales over the last decade has been exhilarating, but there's one demographic that eludes them: the over-50 crowd.

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FIVE
CORE
FOOD
VALUES

Wellness: When it comes to what they put in their
bodies, boomers are all about what makes them feel
good when they eat it and gives them a sense of
balance in their daily lives. Food is seen as an integral
part of care for one's mind, body and spirit.

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Table of Contents for the Digital Edition of instore - May 2016