Insight Insider Part of that approach has led to the hiring of many more sales representatives to cover Manhattan and the other boroughs of New York City. "We did all this in November and the business has really jumped," Avillo says. Clearing hurdles FreshPro is a healthy, successful business, but it's not a huge corporation. Any changes can be incredibly impactful to its bottom line and its way of do- ing business. "The government stuff is really squeezing us here," Avillo says. "It's getting in the way." Like many other midsize and smaller businesses, FreshPro finds itself navigating a changing employee healthcare landscape. Despite the company's people being covered under union health care plans, the amount of time spent reporting on it has skyrocketed along with the increased accountability of the company to the government. Avillo says the associates on the processing floor had always been PHOTO: FRESH PRO 4 * MAY 2016 * commissary INSIDERhttp://www.cmbakeware.com