instore - November 2016 - COM4

Insight Insider

wheat and the longer fermentation process makes nutrient-rich bread, through
the use of wholegrains, possible as well.
In fact, Fortuna Wheat is specifically
known for having high protein content.

The search for the perfect Fortuna
led straight to Wheat Montana Farms,
which sits on incredibly fertile land
that produces significant flavor instead
of maximum yield.

PHOTO: LA BREA BAKERY

"Simply from a supply chain
perspective, our Fortuna supply
is subject to weather and
vintage conditions, where most
of that specificity on a year-toyear basis in traditional baking is
blended away."
Jonathan Davis, La Bakery
"The terroir is unsurpassed," Davis says.
"Knowing that terroir is as important for
breads as it is with wine, we researched
the best conditions for growing wheat.
This led us to Montana, specifically
Wheat Montana Farms."
Wheat Montana's location near Three
Forks, in the southwestern part of the
state, places it near the headwaters of
the Missouri River, where three rivers
converge. The region's high elevation -
one of the highest grain-growing areas
in North America - combines with cool
nights, hot days and extremely low rainfall to stress the grain and produce some
of the highest quality wheat in the world.
"La Brea Bakery was simply interested in
harvesting the absolute best wheat and
grains possible," Davis says. "And Wheat
Montana Farms was a natural choice
when everything was considered."
On Wheat Montana's end, the company
continued to grow Fortuna Wheat long
after the grain had been forgotten by
most farmers. "It doesn't produce spectacular yield," Davis says. "The varietal
has a significant yield ceiling when compared to the modern selection, which is
why farmers don't typically grow this, or
other heirloom varietals, anymore. Fortunately, though, Wheat Montana Farms
saw the potential to make something
truly special with advanced flavors and
nutritional quality and continued to grow
and harvest Fortuna Wheat."
La Brea Bakery Reserve continues to
roll out nationwide and is available in
select markets and on Amazon Fresh.

4 * NOVEMBER 2016

*

commissary INSIDER



http://www.cmbakeware.com

Table of Contents for the Digital Edition of instore - November 2016

instore - November 2016
Editor's Note - Attracting Diners: Time to eat
Table of Contents
News: On our Radar
Spotlight - By the numbers: Rotisserie chicken
Cover Story - The Future, Now
Product Knowledge - Need to Know: Artisan cheese
Equipment & Packaging - Latest Innovation: Display case 101
Merchandising - On Display: Whole grains
Product Trends - First to market
instore - November 2016 - instore - November 2016
instore - November 2016 - 2
instore - November 2016 - Editor's Note - Attracting Diners: Time to eat
instore - November 2016 - 4
instore - November 2016 - 5
instore - November 2016 - Table of Contents
instore - November 2016 - 7
instore - November 2016 - News: On our Radar
instore - November 2016 - 9
instore - November 2016 - Spotlight - By the numbers: Rotisserie chicken
instore - November 2016 - 11
instore - November 2016 - 12
instore - November 2016 - Cover Story - The Future, Now
instore - November 2016 - 14
instore - November 2016 - 15
instore - November 2016 - 16
instore - November 2016 - 17
instore - November 2016 - 18
instore - November 2016 - COM1
instore - November 2016 - COM2
instore - November 2016 - COM3
instore - November 2016 - COM4
instore - November 2016 - COM5
instore - November 2016 - COM6
instore - November 2016 - COM7
instore - November 2016 - COM8
instore - November 2016 - Product Knowledge - Need to Know: Artisan cheese
instore - November 2016 - 20
instore - November 2016 - 21
instore - November 2016 - 22
instore - November 2016 - 23
instore - November 2016 - 24
instore - November 2016 - 25
instore - November 2016 - Equipment & Packaging - Latest Innovation: Display case 101
instore - November 2016 - 27
instore - November 2016 - 28
instore - November 2016 - 29
instore - November 2016 - Merchandising - On Display: Whole grains
instore - November 2016 - 31
instore - November 2016 - Product Trends - First to market
instore - November 2016 - 33
instore - November 2016 - 34
instore - November 2016 - 35
instore - November 2016 - 36
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