instore - May 2017 - 18

specialty insights

currently number about 700, with expansion ongoing. Walmart
also recently added two Walmart Pickup and Fuel shops as a way to
test additional pickup options. Customers order online and pick up
at the smaller stores, which carry convenience store basics as well
as fuel. The orders are delivered from larger Walmart stores to the
smaller stores.
Target has been opening small stores, though mostly in urban areas
where space is tight. In late 2016, Target opened three smaller format
stores in New York City, and according to reports CEO Brian Cornell
envisions opening hundreds of smaller Targets, making them a
major part of future growth. Overall in 2016, Target opened 32 "flexformat" stores occupying less than 50,000 square feet, with plans for
at least 16 more in 2017. The smaller stores afford Target entry into
high-rent urban areas that can't handle typical big-box stores. Along
with the smaller size, the stores' product selection is tailored to the
surrounding demographic.
The Kroger Co. continues testing a new community-focused grocery store
concept called Main & Vine. The smaller-footprint format, with its first

Sixty percent of consumers, across all age groups, say they've bought a
specialty food in the past six months.

"We are thrilled to open our
Sammamish location, providing
the very best foods from the Pacific
Northwest and around the world in
one place,"
Todd Korman, president and chief executive officer, Metropolitan Market

location in Gig Harbor, Washington, combines local, specialty and everyday
products at affordable prices. Main & Vine is part of the Cincinnati-based
supermarket giant's broader strategy in "trying different approaches to
connecting with consumers," says Rodney McMullen, chairman and chief
executive officer. The store is designed to serve a customer segment that
"we don't think anybody out there is really serving."
As of early 2017, even the smallest value grocery format of all-dollar
stores-is going even smaller. Looking to tap further into the all-important Millennial cohort, in January 2017 Dollar General began testing in
Nashville a 3,400-square-foot concept called DGX, with plans to open a
second DGX in Raleigh, North Carolina.
Earlier this year, Fairway Market, an iconic grocery store in New York
City, unveiled a new one-stop shopping destination in the thriving
Georgetown neighborhood of Brooklyn. Featuring a fresh new look
and layout with a retro warehouse feel, the 40,000-square-foot
Fairway Market is streamlined for an enjoyable and accessible shopping experience.

Jack Murphy, chief executive officer of Fairway Group Holdings Corp.,
says with the opening of its second Brooklyn location, and a strong
outlook on the future, "Fairway looks forward to further providing the
best food and the best shopping experience for New Yorkers."
18 * MAY 2017 * instore

FAIRWAY MARKET

The new layout features 60,000 items - three times that of many
grocery stores - including natural and organic products, hard-tofind specialty and gourmet offerings, along with its wide-ranging
prepared foods section. This Fairway locale is catering to and
supporting Georgetown residents by offering hundreds of locally
sourced items, and a robust kosher selection, including a fully stocked
kosher bakery. New and exclusive features at the Fairway Market in
Georgetown include a pizza bar serving fresh delicious pies straight
out of the oven, a freshly pulled mozzarella station, and ready-to-eat
meal options including rotisserie chicken station, a chopped salad and
hot bar, and homemade soups.

Table of Contents for the Digital Edition of instore - May 2017