instore - May 2017 - 76

merchandising

baked bread from the instore bakery department. With the sandwich,
you can offer potato salad, pickles and olives, along with chewy
brownies to round off the menu.
Capitalizing on the continuing comfort food trend, promote a
"Watching the Fireworks" fried chicken menu featuring crispy fried
chicken, potato salads, corn bread and fresh baked apple pie. By
offering choices like this to your customers, you are giving them a
ready-to-serve solution to share with their family and friends. All that
is needed to round off the meal are cold drinks. Always include all the
accompaniments such as mustards, napkins, knives & forks. Create a
prix fixe menu program is easy to order and it takes away the guess
work for your customers.
A year round prix fixe menu offerings is limitless. Fall could bring
a Friday Night Football Tailgate menu consisting of chicken wings,
barbecue ribs, wedge potato fries and chocolate chip cookies. A
romantic Valentine Day dinner for two, highlighting a fully cooked
ready to heat meal from entree to French baguette to chocolate
covered dipped strawberries, offer a floral arrangement to enhance

the evening. Help kids celebrate Mother's Day with their Mom's with a
specially created menu just for Mom. An entree, twice baked potato,
fresh vegetable, baked dinner rolls and Happy Mother's Day cake. The
kids will love to be able to serve their mothers a special dinner selected
by them.
There is an increased competition for meal delivery companies
that are breaking into the supermarket bottom line. This would be a
great opportunity to partner with a local delivery service app such
as UberEats, GrubHub, etc. Check with your local delivery companies for additional offerings. The best way to make this a success
is to make this as seamless as possible by offering top quality food,
easy to prepare, and ease of ordering and pick up - if it is available
home delivery.
Most important of all, this is all about bringing people together and
sharing a meal together with family and friends through the amazing
menu choices you are offering to your customers.
Mark Bastian is a creative consultant for Mark Bastian Bakery Concepts LLC.

Achieve Perfection
Our quality equipment can meet your bakery needs.
Dough Mixers:
Magna Mixer has designed a standard line of equipment
to give customers complete mixing control over a wide
range of products with superior performance. The design
allows for product weights up to 4,000lbs and single or
double arm mixers.

Cookie Depositors:
Magna Mixer Depositors are designed to produce dozens
of your product accurately and efficiently.

Custom Design Equipment:
Magna Mixer has the capability to design and
manufacture custom equipment to meet your production
demands. Whether you need a a cookie depositor or a
horizontal mixer, we have a solution to ﬁt your needs!

Now
under new
ownership

wo
man-owned
76 * MAY 2017 * instore

Magna Mixer
Baking Solutions serving your needs since 1904

11180 Southland Rd., Cincinnati, OH 45240 * Tel 513.489.8044 * Fax 513.851.6904 * MagnaMixer.com

http://www.MagnaMixer.com

Table of Contents for the Digital Edition of instore - May 2017