instore - July 2017 - 23

IDDBA coverage

Brand recognition played a big role in IDDBA 17. Companies are
expanding their brand portfolios with a plethora of products.

"Consumers are looking for pure ingredients in their everyday meals,
and that's exactly what we're delivering," says Michelle Lieszkovszky,
deli brand manager for Butterball. "Farm to Family deli lunchmeat is
simply whole turkey breast with a dash of salt and sugar. Adding the
benefit of having turkey raised without antibiotics gives deli shoppers
the ultimate clean label experience."
Innovations in the cheese category include new "meal delivery solutions" from BelGioioso, which introduced mini 5-ounce cups of Ricotta
and mini 3-ounce cups of Mascarpone. Jamie Wichlacz, marketing
public relations manager for BelGioioso Cheese, explains that supermarket delis can use these mini cups as components in their own meal
kits or to encourage deli shoppers to try something new.
The bakery department continues to witness a rise in popularity, in
part, fueled by brand recognition. CSM Bakery Solutions expands its
brand portfolio with the introduction of The Simpsons donuts and
cookies, which are shipped in eye-catching clamshell containers
that help engage consumers with a leading entertainment brand on
Facebook. The Simpsons sugar cookies are made with chocolate candy
pieces featuring Bart on the pack, and The Simpsons donuts are topped
with pink icing and sprinkles featuring Homer on the pack.
Other national brands marketed in the CSM Bakery lineup include
Oreo Cookies and Crème Cake and Pound Cake; Welch's Very Berry
Muffins, PB&J Cookies and Blueberry Glazed Donut Holes; Cinnabon
cakes, cookies and muffins; Reese's cakes, filled muffins, brownies and
cookies; and Hershey's cakes, muffins, brownies, donuts and cookies.
Other new products redefine traditional categories. My/Mo Mochi Ice
Cream, a line of chewy and flavorful frozen snacks, is creating a new
snacking experience for customers to enjoy ice cream without the
spoon. The brand combines fan favorite flavors of premium ice cream
wrapped in traditional sweet rice mochi dough.
Flavors include Double Chocolate, Green Tea, and Cookies & Cream.
"It's reinventing every part of the retail experience, with a hint of Asian
inspiration," says Russell Barnett, chief marketing officer for My/Mo
Mochi Ice Cream.

No Fun
nky Stu
uff
From Otis Spunkmeyer's No Funky Stuff platform in its most recent
line of retail foods, to the new Firefly brand from Dawn Foods and
Rich Products' Simply Delicious line of baked goods, indulgences that
people can feel better about eating are at the forefront of innovation.

instore * JULY 2017 * 23



Table of Contents for the Digital Edition of instore - July 2017

instore - July 2017
Editor's Note - RETAIL FOODSERVICE: The importance of inspiration
CONTENTS
SPOTLIGHT - BY THE NUMBERS: Specialty cheeses
Equipment & Packaging - LATEST INNOVATION: Snacking concepts
News - NEED TO KNOW: Debates and definitions to watch
Industry Perspective - How Amazon can benefit the fresh perimeter
Commissary Insider
Operations: Are you ready for FSMA inspections?
Food Safety: Detecting, eliminating Listeria
Technology: Enhanced labeling capabilities
Cover story - Reaching a crossroads
IDDBA coverage - Brand central station
Fancy Food Coverage - What happens next?
Product Trends
Product Showcase
AD INDEX
instore - July 2017 - instore - July 2017
instore - July 2017 - 2
instore - July 2017 - Editor's Note - RETAIL FOODSERVICE: The importance of inspiration
instore - July 2017 - 4
instore - July 2017 - 5
instore - July 2017 - CONTENTS
instore - July 2017 - 7
instore - July 2017 - SPOTLIGHT - BY THE NUMBERS: Specialty cheeses
instore - July 2017 - 9
instore - July 2017 - Equipment & Packaging - LATEST INNOVATION: Snacking concepts
instore - July 2017 - 11
instore - July 2017 - 12
instore - July 2017 - News - NEED TO KNOW: Debates and definitions to watch
instore - July 2017 - Industry Perspective - How Amazon can benefit the fresh perimeter
instore - July 2017 - 15
instore - July 2017 - 16
instore - July 2017 - 17
instore - July 2017 - 18
instore - July 2017 - Commissary Insider
instore - July 2017 - COMM - 2
instore - July 2017 - COMM - 3
instore - July 2017 - COMM - 4
instore - July 2017 - COMM - 5
instore - July 2017 - Operations: Are you ready for FSMA inspections?
instore - July 2017 - COMM - 7
instore - July 2017 - COMM - 8
instore - July 2017 - COMM - 9
instore - July 2017 - Food Safety: Detecting, eliminating Listeria
instore - July 2017 - COMM - 11
instore - July 2017 - COMM - 12
instore - July 2017 - COMM - 13
instore - July 2017 - Technology: Enhanced labeling capabilities
instore - July 2017 - COMM - 15
instore - July 2017 - COMM - 16
instore - July 2017 - Cover story - Reaching a crossroads
instore - July 2017 - 20
instore - July 2017 - 21
instore - July 2017 - IDDBA coverage - Brand central station
instore - July 2017 - 23
instore - July 2017 - 24
instore - July 2017 - 25
instore - July 2017 - Fancy Food Coverage - What happens next?
instore - July 2017 - 27
instore - July 2017 - 28
instore - July 2017 - 29
instore - July 2017 - Product Trends
instore - July 2017 - 31
instore - July 2017 - Product Showcase
instore - July 2017 - 33
instore - July 2017 - AD INDEX
instore - July 2017 - 35
instore - July 2017 - 36
https://www.nxtbook.com/sosland/isb/2018_12_01
http://digital.instoremag.net/sosland/isb/2018_11_01
http://digital.instoremag.net/sosland/isb/2018_10_01
http://digital.instoremag.net/sosland/isb/2018_09_01
http://digital.instoremag.net/sosland/isb/2018_08_01
http://digital.instoremag.net/sosland/isb/2018_07_01
http://digital.instoremag.net/sosland/isb/2018_06_01
http://digital.instoremag.net/sosland/isb/2018_05_01
http://digital.instoremag.net/sosland/isb/2018_04_01
http://digital.instoremag.net/sosland/isb/2018_03_01
https://www.nxtbook.com/sosland/isb/2018_02_01
https://www.nxtbook.com/sosland/isb/2018_01_01
https://www.nxtbook.com/sosland/isb/2017_12_01
https://www.nxtbook.com/sosland/isb/2017_11_01
https://www.nxtbook.com/sosland/isb/2017_10_01
https://www.nxtbook.com/sosland/isb/2017_09_01
https://www.nxtbook.com/sosland/isb/2017_08_01
https://www.nxtbook.com/sosland/isb/2017_07_01
https://www.nxtbook.com/sosland/isb/2017_06_01
https://www.nxtbook.com/sosland/isb/2017_05_01
https://www.nxtbook.com/sosland/isb/2017_04_01
https://www.nxtbook.com/sosland/isb/2017_03_01
https://www.nxtbook.com/sosland/isb/2017_02_01
https://www.nxtbook.com/sosland/isb/2017_01_01
https://www.nxtbook.com/sosland/isb/2016_12_01
https://www.nxtbook.com/sosland/isb/2016_11_01
https://www.nxtbook.com/sosland/isb/2016_10_01
https://www.nxtbook.com/sosland/isb/2016_09_01
https://www.nxtbook.com/sosland/isb/2016_08_01
https://www.nxtbook.com/sosland/isb/2016_07_01
https://www.nxtbook.com/sosland/isb/2016_06_01
https://www.nxtbook.com/sosland/isb/2016_05_01
https://www.nxtbook.com/sosland/isb/2016_04_01
https://www.nxtbook.com/sosland/isb/2016_03_01
https://www.nxtbook.com/sosland/isb/2016_02_01
https://www.nxtbook.com/sosland/isb/2016_01_01
https://www.nxtbook.com/sosland/isb/2015_12_01
https://www.nxtbook.com/sosland/isb/2015_10_01
https://www.nxtbook.com/sosland/isb/2015_07_01
https://www.nxtbook.com/sosland/isb/2015_06_02
https://www.nxtbook.com/sosland/isb/2015_06_01
https://www.nxtbook.com/sosland/isb/2015_05_01
https://www.nxtbook.com/sosland/isb/2015_03_01
https://www.nxtbook.com/sosland/isb/2015_01_01
https://www.nxtbook.com/sosland/isb/2014_11_01
https://www.nxtbook.com/sosland/isb/2014_09_01
https://www.nxtbook.com/sosland/isb/2014_08_01
https://www.nxtbook.com/sosland/isb/2014_06_01
https://www.nxtbook.com/sosland/isb/2014_07_01
https://www.nxtbook.com/sosland/isb/2014_05_01
https://www.nxtbook.com/sosland/isb/2014_03_01
https://www.nxtbook.com/sosland/isb/2014_01_01
https://www.nxtbook.com/sosland/isb/2013_11_01
https://www.nxtbook.com/sosland/isb/2013_09_01
https://www.nxtbook.com/sosland/isb/2013_08_01
https://www.nxtbook.com/sosland/isb/2013_07_01
https://www.nxtbook.com/sosland/isb/2013_06_01
https://www.nxtbook.com/sosland/isb/2013_05_01
https://www.nxtbook.com/sosland/isb/2013_03_01
https://www.nxtbook.com/sosland/isb/2013_01_01
https://www.nxtbook.com/sosland/isb/2012_11_01
https://www.nxtbook.com/sosland/isb/2012_10_01
https://www.nxtbook.com/sosland/isb/2012_09_01
https://www.nxtbook.com/sosland/isb/2012_08_01
https://www.nxtbook.com/sosland/isb/2012_07_01
https://www.nxtbook.com/sosland/isb/2012_06_01
https://www.nxtbook.com/sosland/isb/2012_05_01
https://www.nxtbook.com/sosland/isb/2012_04_01
https://www.nxtbook.com/sosland/isb/2012_03_01
https://www.nxtbook.com/sosland/isb/2012_02_01
https://www.nxtbook.com/sosland/isb/2011_12_01
https://www.nxtbook.com/sosland/isb/2011_10_01
https://www.nxtbook.com/sosland/isb/2011_09_01
https://www.nxtbook.com/sosland/isb/2011_08_02
https://www.nxtbook.com/sosland/isb/2011_07_01
https://www.nxtbook.com/sosland/isb/2011_06_01
https://www.nxtbook.com/sosland/isb/2011_05_01
https://www.nxtbook.com/sosland/isb/2011_04_01
https://www.nxtbook.com/sosland/isb/2011_03_01
https://www.nxtbook.com/sosland/isb/2011_02_01
https://www.nxtbook.com/sosland/isb/2009_02_01
https://www.nxtbook.com/sosland/isb/2008_12_01
https://www.nxtbook.com/sosland/isb/2008_09_01
https://www.nxtbook.com/sosland/isb/2008_08_01
https://www.nxtbook.com/sosland/isb/2008_07_01
https://www.nxtbook.com/sosland/isb/2008_05_01
https://www.nxtbook.com/sosland/isb/2008_04_01
https://www.nxtbook.com/sosland/isb/2008_02_01
https://www.nxtbook.com/sosland/isb/2007_12_01
https://www.nxtbook.com/sosland/isb/2007_08_01
https://www.nxtbook.com/sosland/isb/2007_07_01
https://www.nxtbook.com/sosland/isb/2007_05_02
https://www.nxtbook.com/sosland/isb/2007_05_02
https://www.nxtbook.com/sosland/isb/2006_06_01
https://www.nxtbook.com/sosland/isb/2006_04_01
https://www.nxtbook.com/sosland/isb/2006_03_01
https://www.nxtbook.com/sosland/isb/2005_12_01
https://www.nxtbook.com/sosland/isb/2005_10_01
https://www.nxtbook.com/sosland/isb/2005_08_01
https://www.nxtbook.com/sosland/isb/2005_05_01
https://www.nxtbook.com/sosland/isb/2005_04_01
https://www.nxtbook.com/sosland/isb/2005_02_01
https://www.nxtbook.com/sosland/isb/2004_12_01
https://www.nxtbookmedia.com