instore - July 2017 - 24

IDDBA coverage

Dawn's Firefly line of products has an
easy-to-read ingredients label made
with ingredients that moms will feel
good about feeding their children and
families, LaPaugh said.
"We looked at the marketplace, and
we uncovered a consumer we call
the balanced engager," says Jenny
LaPaugh, senior director of global market research and insights for
Dawn Foods. "She still wants to feed her family baked goods, and she
wants them to be real, but they have to taste good."
Similarly, Otis Spunkmeyer's No Funky Stuff foods, which include
cookies, muffins, loaf cakes, snack cakes and more, are a throwback
to the frozen cookie dough and foodservice cookies that the brand
has been known for for decades. As the No. 1 foodservice cookie
dough provider, Otis Spunkmeyer received numerous requests from
consumers for better access to them. The No Funky Stuff foods appeal
to consumers who grew up on Otis Spunkmeyer products.

24 * JULY 2017 * instore

"We started with fun foods that make people smile, and it takes people
back to their childhood when they think of Otis Spunkmeyer," says Charice
Grace, brand director for Otis Spunkmeyer. "People always remember
how great those freshly baked Otis Spunkmeyer cookies were."
Flowers Foods used large banners and a colorful display of products to promote its revamped Alpine Valley brand and Barowsky's
Signature Breads. Flowers acquired Alpine Valley Bread in 2015 and the

"As perimeter departments, in-store
bakeries have opportunities to curate
a larger selection of organic and
non-GMO baked goods."
Cristina Watson, Alpine Valley


http://www.gardnerpie.com

Table of Contents for the Digital Edition of instore - July 2017

instore - July 2017
Editor's Note - RETAIL FOODSERVICE: The importance of inspiration
CONTENTS
SPOTLIGHT - BY THE NUMBERS: Specialty cheeses
Equipment & Packaging - LATEST INNOVATION: Snacking concepts
News - NEED TO KNOW: Debates and definitions to watch
Industry Perspective - How Amazon can benefit the fresh perimeter
Commissary Insider
Operations: Are you ready for FSMA inspections?
Food Safety: Detecting, eliminating Listeria
Technology: Enhanced labeling capabilities
Cover story - Reaching a crossroads
IDDBA coverage - Brand central station
Fancy Food Coverage - What happens next?
Product Trends
Product Showcase
AD INDEX
instore - July 2017 - instore - July 2017
instore - July 2017 - 2
instore - July 2017 - Editor's Note - RETAIL FOODSERVICE: The importance of inspiration
instore - July 2017 - 4
instore - July 2017 - 5
instore - July 2017 - CONTENTS
instore - July 2017 - 7
instore - July 2017 - SPOTLIGHT - BY THE NUMBERS: Specialty cheeses
instore - July 2017 - 9
instore - July 2017 - Equipment & Packaging - LATEST INNOVATION: Snacking concepts
instore - July 2017 - 11
instore - July 2017 - 12
instore - July 2017 - News - NEED TO KNOW: Debates and definitions to watch
instore - July 2017 - Industry Perspective - How Amazon can benefit the fresh perimeter
instore - July 2017 - 15
instore - July 2017 - 16
instore - July 2017 - 17
instore - July 2017 - 18
instore - July 2017 - Commissary Insider
instore - July 2017 - COMM - 2
instore - July 2017 - COMM - 3
instore - July 2017 - COMM - 4
instore - July 2017 - COMM - 5
instore - July 2017 - Operations: Are you ready for FSMA inspections?
instore - July 2017 - COMM - 7
instore - July 2017 - COMM - 8
instore - July 2017 - COMM - 9
instore - July 2017 - Food Safety: Detecting, eliminating Listeria
instore - July 2017 - COMM - 11
instore - July 2017 - COMM - 12
instore - July 2017 - COMM - 13
instore - July 2017 - Technology: Enhanced labeling capabilities
instore - July 2017 - COMM - 15
instore - July 2017 - COMM - 16
instore - July 2017 - Cover story - Reaching a crossroads
instore - July 2017 - 20
instore - July 2017 - 21
instore - July 2017 - IDDBA coverage - Brand central station
instore - July 2017 - 23
instore - July 2017 - 24
instore - July 2017 - 25
instore - July 2017 - Fancy Food Coverage - What happens next?
instore - July 2017 - 27
instore - July 2017 - 28
instore - July 2017 - 29
instore - July 2017 - Product Trends
instore - July 2017 - 31
instore - July 2017 - Product Showcase
instore - July 2017 - 33
instore - July 2017 - AD INDEX
instore - July 2017 - 35
instore - July 2017 - 36
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