instore - July 2017 - COMM - 4

Insight Insider

slacking," Janacek says. "We have to
make sure that when the product is
done slacking and is sitting on the shelf,
it looks great and has color and the vegetables have crunch. We've been real selective with the ingredients we brought
in, as well as making sure the process is
one that yields those results."
The simplicity and relatively long shelf
life, Janacek says, makes it easy for retailers to use FreshTake as their first
meal solution offering.
"A lot of our customers don't have anything like this in their offerings," he
says. "They don't have a real prepared
meals section that is grab-and-go. A
lot of them have stuff under the glass
and you have to wait in line and get
to choose everything you want, but it's
not that stuff that you can grab, throw

4 * JULY 2017

*

commissary INSIDER

it in the refrigerator and eat when you
want to. For a lot of our customers,
it's simply a new offer. We're giving
them a greater selection to compete
with all the other choices that are out
there today."

Packaging also plays a key role with
FreshTake. The line utilizes what the
company says is a unique tray that is
both oven safe and microwaveable.
This cuts out the need for any additional
pots, pans or dishes for the consumer.

Other retailers, meanwhile, have chosen to take their previous in-house prepared foods operations and move them
to FreshOne. "The benefit for them is,
if you have 200 stores, you've basically
got 200 production units you have to
manage. With us, they've got one or
two," Janacek says.

"We wanted to make it simple and we
need it to be easy for the retailer and for
the consumer," Janacek says. "You can
take the lid off and pop the same package into the oven or the microwave."

That's huge when it comes to food safety, labor and label management. The labor - which can sometimes be unstable for retailers - that was previously
dedicated to production of prepared
meals can be reassigned elsewhere.

The packaging is simple aesthetically
as FreshOne eschewed image-heavy
cardboard for a container that shows
off what the product looks like at
that moment.
It all adds up to a product that Janacek
says is finding success. FreshTake, he
says, is skewing well with millennials,


http://www.inlineplastics.com

Table of Contents for the Digital Edition of instore - July 2017

instore - July 2017
Editor's Note - RETAIL FOODSERVICE: The importance of inspiration
CONTENTS
SPOTLIGHT - BY THE NUMBERS: Specialty cheeses
Equipment & Packaging - LATEST INNOVATION: Snacking concepts
News - NEED TO KNOW: Debates and definitions to watch
Industry Perspective - How Amazon can benefit the fresh perimeter
Commissary Insider
Operations: Are you ready for FSMA inspections?
Food Safety: Detecting, eliminating Listeria
Technology: Enhanced labeling capabilities
Cover story - Reaching a crossroads
IDDBA coverage - Brand central station
Fancy Food Coverage - What happens next?
Product Trends
Product Showcase
AD INDEX
instore - July 2017 - instore - July 2017
instore - July 2017 - 2
instore - July 2017 - Editor's Note - RETAIL FOODSERVICE: The importance of inspiration
instore - July 2017 - 4
instore - July 2017 - 5
instore - July 2017 - CONTENTS
instore - July 2017 - 7
instore - July 2017 - SPOTLIGHT - BY THE NUMBERS: Specialty cheeses
instore - July 2017 - 9
instore - July 2017 - Equipment & Packaging - LATEST INNOVATION: Snacking concepts
instore - July 2017 - 11
instore - July 2017 - 12
instore - July 2017 - News - NEED TO KNOW: Debates and definitions to watch
instore - July 2017 - Industry Perspective - How Amazon can benefit the fresh perimeter
instore - July 2017 - 15
instore - July 2017 - 16
instore - July 2017 - 17
instore - July 2017 - 18
instore - July 2017 - Commissary Insider
instore - July 2017 - COMM - 2
instore - July 2017 - COMM - 3
instore - July 2017 - COMM - 4
instore - July 2017 - COMM - 5
instore - July 2017 - Operations: Are you ready for FSMA inspections?
instore - July 2017 - COMM - 7
instore - July 2017 - COMM - 8
instore - July 2017 - COMM - 9
instore - July 2017 - Food Safety: Detecting, eliminating Listeria
instore - July 2017 - COMM - 11
instore - July 2017 - COMM - 12
instore - July 2017 - COMM - 13
instore - July 2017 - Technology: Enhanced labeling capabilities
instore - July 2017 - COMM - 15
instore - July 2017 - COMM - 16
instore - July 2017 - Cover story - Reaching a crossroads
instore - July 2017 - 20
instore - July 2017 - 21
instore - July 2017 - IDDBA coverage - Brand central station
instore - July 2017 - 23
instore - July 2017 - 24
instore - July 2017 - 25
instore - July 2017 - Fancy Food Coverage - What happens next?
instore - July 2017 - 27
instore - July 2017 - 28
instore - July 2017 - 29
instore - July 2017 - Product Trends
instore - July 2017 - 31
instore - July 2017 - Product Showcase
instore - July 2017 - 33
instore - July 2017 - AD INDEX
instore - July 2017 - 35
instore - July 2017 - 36
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