instore - September 2017 - 12
Hispanic
flavor
How Cardenas Markets and Fresco Y
Mas are using the fresh perimeter to
serve their growing customer bases
By Ryan Atkinson
A
ccording to Nielsen, Hispanic power and influence is surging.
Half of all United States population growth from 2012 to
2015 came from Hispanics and the U.S. Census expects the
U.S. Latino population to more than double within the next two
generations.
"Fresco Y Mas was created because there is a tremendous
Hispanic population throughout the Southeast," says Bill Nasshan,
Southeastern's managing director for South Florida. "It's an ethnic
group that continues to grow and in the Southeast we continue to get
more Hispanics moving to this part of the country.
12 * SEPTEMBER 2017 * instore
A Fresco Y Mas store is filled with bilingual signage and Hispanic products, but the real differentiator, Nasshan says, sits elsewhere. In fact, it
takes much more to even call yourself a Hispanic grocer.
All about the perimeter
"I would suggest just having a broad variety of Hispanic foods in centerstore doesn't put you in any position at all to attract the Hispanic or the
Hispanic-influenced customer," Nasshan says. "The real attraction is
in the fresh foods area, particularly in produce and the Cocina and for
sure in the meat department."
On the other side of the country, John Gomez, CEO of Cardenas Markets
LLC, wholeheartedly agrees.
"Our big focus is improving our quality and innovating in the perimeter," he says. "We view that area as one where we can really get
creative and not only have the staples that every Hispanic wants to
see, but also the more creative adventure that maybe our customers
weren't expecting."
CARDEDNAS MARKETS LLC
Hispanics already represent nearly 18 percent of the U.S. population
and will likely account for 24 percent by 2040 and 29 percent by 2060.
What does this mean for retail foodservice? Everything, when it comes
to opportunity. Southeastern Grocers debuted its Fresco Y Mas banner
in 2016 and now operates 18 of the Hispanic concept stores throughout
Florida, including the conversion of several Winn-Dixie locations.
"We looked at that and determined there was an opportunity for an
authentic Hispanic shopping experience that offered the broadest
range of products and services that truly reflect the desires and needs
of the Hispanic customers."
Table of Contents for the Digital Edition of instore - September 2017
instore -- September 2017
Editor's Note - The best tacos in town
CONTENTS
SPOTLIGHT - By the numbers: Sandwiches
Specialty Insights - Consider: The new Gouda
Cover story - Hispanic flavor
Commissary Insider - September 2017
Insight Insider: Bringing artisan to scale
Product Category Spotlight: The donut evolution
Operations PHO alternatives come to forefront
News - Need to know
Retail evolution - Ecommerce rising
Software solutions - Menu manager
Merchandising - On display: Tailgating season
Product trends - First to market
Product showcase
instore - September 2017 - instore -- September 2017
instore - September 2017 - 2
instore - September 2017 - Editor's Note - The best tacos in town
instore - September 2017 - 4
instore - September 2017 - Editor's Note - The best tacos in town
instore - September 2017 - 4
instore - September 2017 - 5
instore - September 2017 - CONTENTS
instore - September 2017 - 7
instore - September 2017 - SPOTLIGHT - By the numbers: Sandwiches
instore - September 2017 - 9
instore - September 2017 - Specialty Insights - Consider: The new Gouda
instore - September 2017 - 11
instore - September 2017 - Cover story - Hispanic flavor
instore - September 2017 - 13
instore - September 2017 - 14
instore - September 2017 - 15
instore - September 2017 - 16
instore - September 2017 - 17
instore - September 2017 - 18
instore - September 2017 - Insight Insider: Bringing artisan to scale
instore - September 2017 - com - 2
instore - September 2017 - com - 3
instore - September 2017 - com - 4
instore - September 2017 - com - 5
instore - September 2017 - Product Category Spotlight: The donut evolution
instore - September 2017 - com - 7
instore - September 2017 - com - 8
instore - September 2017 - com - 9
instore - September 2017 - Operations PHO alternatives come to forefront
instore - September 2017 - com - 11
instore - September 2017 - com - 12
instore - September 2017 - com - 13
instore - September 2017 - com - 14
instore - September 2017 - com - 15
instore - September 2017 - com - 16
instore - September 2017 - News - Need to know
instore - September 2017 - Retail evolution - Ecommerce rising
instore - September 2017 - 21
instore - September 2017 - 22
instore - September 2017 - 23
instore - September 2017 - 24
instore - September 2017 - 25
instore - September 2017 - 26
instore - September 2017 - 27
instore - September 2017 - Software solutions - Menu manager
instore - September 2017 - 29
instore - September 2017 - Merchandising - On display: Tailgating season
instore - September 2017 - 31
instore - September 2017 - Product trends - First to market
instore - September 2017 - Product showcase
instore - September 2017 - 34
instore - September 2017 - 35
instore - September 2017 - 36
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