instore - October 2017 - 12
on
Built
Service
Deli prepared, bakery drive growth at 116-year-old retailer
by Andy Nelson
But Straub's, a fixture on the St. Louis metro retail scene since 1901,
is thriving - in fact, it's in the middle of a major facelift, says Sharon
LaBerta, the company's director of prepared foods. A scheduled 2018
remodel of its flagship store in Clayton, Missouri, a suburb just west of
St. Louis, will include some much-needed upgrades to the building's
unique architecture, which mimics the sweep of Forsyth Boulevard
as it arcs south and east from Maryland Avenue. Renovations at other
Straub's stores have already taken place.
12 * OCTOBER 2017 * instore
"Over the years we've had to retrofit into nooks and crannies throughout
the store," LaBerta says of the Clayton store. "Having a curved building
creates design issues. We struggle to squeeze in where we can."
Struggle it may, but Straub's has never let its size and funky shape get
in the way of meeting shoppers' needs. "In order to get the things our
customers want, we make it fit," LaBerta says.
As director of prepared foods, LaBerta might be as excited as anyone
by the store facelift. Deli prepared accounts for an incredible 24 percent
of the company's sales, and the renovation will reflect the category's
importance. Even after 13 years at Straub's, LaBerta, who cut her retail
teeth at Kroger, is in awe of that number. "In my grocery life, 4 percent
JOHN UNREIN - SOSLAND PUBLISHING COMPANY
Y
ou would think that a four-unit grocery chain, its flagship
store a snug 18,000 square feet, might be nervous in the age
of Amazon/Whole Foods, Lidl/Aldi, Walmart, fierce club and
convenience store competition, etc.
Table of Contents for the Digital Edition of instore - October 2017
instore - October 2017
Editor's note - Smart Growth
CONTENTS
Spotlight - BY THE NUMBERS: Muffins
Merchandising - ON DISPLAY: Holiday party trays
Cover story - Built on Service
No delivery too small
Commissary Insider - October 2017
Insight Insider: Wakefield Sandwich leverages c-store foodservice growth
Food Safety: Using probiotics to fight pathogens
Equipment: Accuracy, flexibility key in cake depositing
Tech: TrueCommerce EDI helps King’s Hawaiian
News - Need to know
Market research - Super consumers
Category perspective - Private label
Equipment & packaging - LATEST INNOVATION: Tamper-evident packaging
Product trends - FIRST TO MARKET
Product showcase
No label
AD INDEX
instore - October 2017 - instore - October 2017
instore - October 2017 - 2
instore - October 2017 - Editor's note - Smart Growth
instore - October 2017 - 4
instore - October 2017 - 5
instore - October 2017 - CONTENTS
instore - October 2017 - 7
instore - October 2017 - Spotlight - BY THE NUMBERS: Muffins
instore - October 2017 - 9
instore - October 2017 - Merchandising - ON DISPLAY: Holiday party trays
instore - October 2017 - 11
instore - October 2017 - Cover story - Built on Service
instore - October 2017 - 13
instore - October 2017 - No delivery too small
instore - October 2017 - 15
instore - October 2017 - 16
instore - October 2017 - 17
instore - October 2017 - 18
instore - October 2017 - Insight Insider: Wakefield Sandwich leverages c-store foodservice growth
instore - October 2017 - com - 2
instore - October 2017 - com - 3
instore - October 2017 - com - 4
instore - October 2017 - com - 5
instore - October 2017 - Food Safety: Using probiotics to fight pathogens
instore - October 2017 - com - 7
instore - October 2017 - Equipment: Accuracy, flexibility key in cake depositing
instore - October 2017 - com - 9
instore - October 2017 - com - 10
instore - October 2017 - com - 11
instore - October 2017 - Tech: TrueCommerce EDI helps King’s Hawaiian
instore - October 2017 - com - 13
instore - October 2017 - com - 14
instore - October 2017 - com - 15
instore - October 2017 - com - 16
instore - October 2017 - News - Need to know
instore - October 2017 - Market research - Super consumers
instore - October 2017 - 21
instore - October 2017 - 22
instore - October 2017 - 23
instore - October 2017 - Category perspective - Private label
instore - October 2017 - 25
instore - October 2017 - 26
instore - October 2017 - 27
instore - October 2017 - Equipment & packaging - LATEST INNOVATION: Tamper-evident packaging
instore - October 2017 - 29
instore - October 2017 - Product trends - FIRST TO MARKET
instore - October 2017 - 31
instore - October 2017 - Product showcase
instore - October 2017 - No label
instore - October 2017 - AD INDEX
instore - October 2017 - 35
instore - October 2017 - 36
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