instore - October 2017 - 22
market research
10%
of consumers drive
30-70%
might be the intent of creating a more gourmet eating experience by
adding premium products to standard meals.
Here's an example of a cheese superconsumer's shopping behavior to
help illustrate this point.
typically must choose between carry-out-a more expensive option-
and frozen pizza, which sometimes doesn't have enough cheese for
his liking. But Eric has a solution for the frozen pizza option: top it with
specialty cheeses from the deli department. With this simple action,
he's elevating and customizing his experience. At the same time, he's
saving money, while the store is boosting specialty cheese sales and
building shopper loyalty.
"Eric," a grad student, is on a budget, and his go-to dinner choice is
pizza. Money is always a factor in his purchasing decisions, and he
The in-store bakery is another department regularly frequented by
superconsumers, as evidenced by "John," who turns to the department
AT THE ATLANTIC CITY CONVENTION CENTER
April 8-9, 2018
www.atlanticbakeryexpo.com
For information or booth space contact Howard:
215-732-2333
howard@atlanticbakeryexpo.com
Attendees-contact your vendor to receive a complimentary VIP admission.
22 * OCTIOBER 2017 * instore
© CUNICO - STOCK.ADOBE.COM
Regardless of the purpose, these individuals are passionate about
their food and are willing to pay for it. Representing just 10 percent of
shoppers-but driving as much as 25 percent of sales-superconsumers
over-index in volume, sales and profits in our fresh departments.
Here's what makes them unique:
*
They eagerly look for new products.
*
They happily pay price premiums.
*
They shop the category frequently.
*
They have above-average category knowledge.
*
They are more open to marketing messages.
*
They can articulate and anticipate latent demand.
of sales.
http://STOCK.ADOBE.COM
http://www.atlanticbakeryexpo.com
Table of Contents for the Digital Edition of instore - October 2017
instore - October 2017
Editor's note - Smart Growth
CONTENTS
Spotlight - BY THE NUMBERS: Muffins
Merchandising - ON DISPLAY: Holiday party trays
Cover story - Built on Service
No delivery too small
Commissary Insider - October 2017
Insight Insider: Wakefield Sandwich leverages c-store foodservice growth
Food Safety: Using probiotics to fight pathogens
Equipment: Accuracy, flexibility key in cake depositing
Tech: TrueCommerce EDI helps King’s Hawaiian
News - Need to know
Market research - Super consumers
Category perspective - Private label
Equipment & packaging - LATEST INNOVATION: Tamper-evident packaging
Product trends - FIRST TO MARKET
Product showcase
No label
AD INDEX
instore - October 2017 - instore - October 2017
instore - October 2017 - 2
instore - October 2017 - Editor's note - Smart Growth
instore - October 2017 - 4
instore - October 2017 - 5
instore - October 2017 - CONTENTS
instore - October 2017 - 7
instore - October 2017 - Spotlight - BY THE NUMBERS: Muffins
instore - October 2017 - 9
instore - October 2017 - Merchandising - ON DISPLAY: Holiday party trays
instore - October 2017 - 11
instore - October 2017 - Cover story - Built on Service
instore - October 2017 - 13
instore - October 2017 - No delivery too small
instore - October 2017 - 15
instore - October 2017 - 16
instore - October 2017 - 17
instore - October 2017 - 18
instore - October 2017 - Insight Insider: Wakefield Sandwich leverages c-store foodservice growth
instore - October 2017 - com - 2
instore - October 2017 - com - 3
instore - October 2017 - com - 4
instore - October 2017 - com - 5
instore - October 2017 - Food Safety: Using probiotics to fight pathogens
instore - October 2017 - com - 7
instore - October 2017 - Equipment: Accuracy, flexibility key in cake depositing
instore - October 2017 - com - 9
instore - October 2017 - com - 10
instore - October 2017 - com - 11
instore - October 2017 - Tech: TrueCommerce EDI helps King’s Hawaiian
instore - October 2017 - com - 13
instore - October 2017 - com - 14
instore - October 2017 - com - 15
instore - October 2017 - com - 16
instore - October 2017 - News - Need to know
instore - October 2017 - Market research - Super consumers
instore - October 2017 - 21
instore - October 2017 - 22
instore - October 2017 - 23
instore - October 2017 - Category perspective - Private label
instore - October 2017 - 25
instore - October 2017 - 26
instore - October 2017 - 27
instore - October 2017 - Equipment & packaging - LATEST INNOVATION: Tamper-evident packaging
instore - October 2017 - 29
instore - October 2017 - Product trends - FIRST TO MARKET
instore - October 2017 - 31
instore - October 2017 - Product showcase
instore - October 2017 - No label
instore - October 2017 - AD INDEX
instore - October 2017 - 35
instore - October 2017 - 36
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