CONTENTS 8 spotlight BY THE NUMBERS Muffins 10 merchandising October 20 28 market research equipment & packaging SUPERCONSUMERS Leveraging their power LATEST INNOVATION Tamper-evident packaging 24 ON DISPLAY Holiday party trays category perspective 12 PRIVATE LABEL Building store brands 30 product trends FIRST TO MARKET cover story BUILT ON SERVICE Straub's 19 news NEED TO KNOW Debates and definitions p. 18a ©ARTEM SHADRIN - STOCK.ADOBE.COM 6 * OCTOBER 2017 * instorehttp://STOCK.ADOBE.COM