instore - October 2017 - com - 1
Insight Insider
Insight Insider
Wakefield Sandwich
Food Safety
Probiotics
Equipment
Technology
Depositors
King's Hawaiian's EDI
Insight Insider:
Wakefield Sandwich
leverages c-store
foodservice growth
by Andy Nelson
N
aperville, Illinois-based Eby-Brown
is the largest privately-owned convenience store distributor in the
United States. From its eight distribution
centers, the company supplies 14,500 retail locations in 18 states throughout the
Midwest, Mid-South and East Coast.
agency, the company came up with a
plan to take advantage of consumers' desire for healthier prepared-food options
in c-stores. The results include new options like fresh parfaits, egg white frittatas and other heart-healthy sandwiches
and wraps.
Eby-Brown also makes a mean sandwich - a lot of them. Its Wakefield
Sandwich Co. division, created in 1994,
features a full lineup of sandwiches
and other prepared foods. Fresh wedge
and sub sandwiches, wraps, butcherwrapped frozen breakfast and lunch
sandwiches and yogurt and pudding
parfaits are among the many products
on the Wakefield roster.
Convenience that doesn't compromise
quality has been a mantra of Wakefield
since Day One. And while the company's
core offerings have remained largely the
same in recent years, it's not afraid to innovate when necessary, as evidenced by
the rebrand, says Andy Batt, Wakefield's
vice president of business and brand development.
In September, Wakefield celebrated the
one-year anniversary of a major rebranding project. Working with an outside
"The core line of sandwiches has changed
very little, but Wakefield has been aggressive with healthier options and with
innovations that leverage flavor trends
WAKEFIELD SANDWICH'S REVAMPED LINE
FEATURES HEALTHIER OPTIONS.
PHOTO: WAKEFIELD SANDWICH
and appeal to additional regional and
ethnic market segments," Batt says.
For example, the new parfaits, which
contain yogurt, fruit and granola, are
similar to items popular at trendy cafes
and coffee shops, and they appeal to a
more upscale customer, he says. And,
for a different kind of customer, Wakefield tweaked the product. "We launched
commissary INSIDER
*
OCTOBER 2017 * 1
Table of Contents for the Digital Edition of instore - October 2017
instore - October 2017
Editor's note - Smart Growth
CONTENTS
Spotlight - BY THE NUMBERS: Muffins
Merchandising - ON DISPLAY: Holiday party trays
Cover story - Built on Service
No delivery too small
Commissary Insider - October 2017
Insight Insider: Wakefield Sandwich leverages c-store foodservice growth
Food Safety: Using probiotics to fight pathogens
Equipment: Accuracy, flexibility key in cake depositing
Tech: TrueCommerce EDI helps King’s Hawaiian
News - Need to know
Market research - Super consumers
Category perspective - Private label
Equipment & packaging - LATEST INNOVATION: Tamper-evident packaging
Product trends - FIRST TO MARKET
Product showcase
No label
AD INDEX
instore - October 2017 - instore - October 2017
instore - October 2017 - 2
instore - October 2017 - Editor's note - Smart Growth
instore - October 2017 - 4
instore - October 2017 - 5
instore - October 2017 - CONTENTS
instore - October 2017 - 7
instore - October 2017 - Spotlight - BY THE NUMBERS: Muffins
instore - October 2017 - 9
instore - October 2017 - Merchandising - ON DISPLAY: Holiday party trays
instore - October 2017 - 11
instore - October 2017 - Cover story - Built on Service
instore - October 2017 - 13
instore - October 2017 - No delivery too small
instore - October 2017 - 15
instore - October 2017 - 16
instore - October 2017 - 17
instore - October 2017 - 18
instore - October 2017 - Insight Insider: Wakefield Sandwich leverages c-store foodservice growth
instore - October 2017 - com - 2
instore - October 2017 - com - 3
instore - October 2017 - com - 4
instore - October 2017 - com - 5
instore - October 2017 - Food Safety: Using probiotics to fight pathogens
instore - October 2017 - com - 7
instore - October 2017 - Equipment: Accuracy, flexibility key in cake depositing
instore - October 2017 - com - 9
instore - October 2017 - com - 10
instore - October 2017 - com - 11
instore - October 2017 - Tech: TrueCommerce EDI helps King’s Hawaiian
instore - October 2017 - com - 13
instore - October 2017 - com - 14
instore - October 2017 - com - 15
instore - October 2017 - com - 16
instore - October 2017 - News - Need to know
instore - October 2017 - Market research - Super consumers
instore - October 2017 - 21
instore - October 2017 - 22
instore - October 2017 - 23
instore - October 2017 - Category perspective - Private label
instore - October 2017 - 25
instore - October 2017 - 26
instore - October 2017 - 27
instore - October 2017 - Equipment & packaging - LATEST INNOVATION: Tamper-evident packaging
instore - October 2017 - 29
instore - October 2017 - Product trends - FIRST TO MARKET
instore - October 2017 - 31
instore - October 2017 - Product showcase
instore - October 2017 - No label
instore - October 2017 - AD INDEX
instore - October 2017 - 35
instore - October 2017 - 36
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