instore - November 2017 - 18

retail report

"I think 'signature' is a word that gets tossed around too much, but we
spent months creating our program, trying out tons of doughs, a whole
room full of sauces, different cheeses." For the dough, Earth Fare finally
settled on an organic dough that has a thin, crisp crust but is chewy
once bitten. The sauce comes from a tomato grower in California who
harvests his entire crop in just one six-week period of the year.
With all of that attention to detail and to using only the best products,
you'd think Earth Fare's price would be in premium range. But slices
are just two for $4 (and they're big), and an 18-inch pie is just $9.99. On
Fridays, grab-and-go pizzas are $6. On weekends, they're $7. Varieties
available every day include cheese, pepperoni and veggie. Others are
rotated into the mix occasionally. The pizza station in the Mandarin
store also offers make-your-own kits.
In addition to its daily meal-for-four lineup, the Mandarin Earth Fare,
like all Earth Fares, offers take-and-bake pizzas, made throughout the
day in a Blodgett deck impinge oven at 500 to 600 degrees. Pizza is a
signature item for the chain, Cassara says. And he doesn't use "signature" lightly.

When it comes to deli meats, one way in which Earth Fare ensures their
quality, Aker says, is by using the same suppliers for deli as it does for
its meat department. Chickens from the meat counter are used to make
the company's deli rotisserie chickens, and that rotisserie chicken meat
is hand-pulled to make Earth Fare's signature chicken salad. "It's a higher

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18 * NOVEMBER 2017 * instore

http://www.baxtermfg.com

Table of Contents for the Digital Edition of instore - November 2017

instore - November 2017
Editor's Note - Artisan bread rising
CONTENTS
Specialty Insights - CONSIDER: Italian cheeses
Merchandising - ON DISPLAY: Flatbreads
Retail Report - Healthy meets affordable
Commissary Insider
Packaging: Meeting the needs of artisan bakers
Food Safety: Labeling-based food recalls
Equipment: Labor, cost savings in sandwich production
Spotlight - BY THE NUMBERS: Deli meats
Special Report - Artisan Bread
Product Trends
Product Showcase
AD INDEX
instore - November 2017 - instore - November 2017
instore - November 2017 - 2
instore - November 2017 - Editor's Note - Artisan bread rising
instore - November 2017 - 4
instore - November 2017 - 5
instore - November 2017 - CONTENTS
instore - November 2017 - 7
instore - November 2017 - Specialty Insights - CONSIDER: Italian cheeses
instore - November 2017 - 9
instore - November 2017 - Merchandising - ON DISPLAY: Flatbreads
instore - November 2017 - 11
instore - November 2017 - 12
instore - November 2017 - 13
instore - November 2017 - Retail Report - Healthy meets affordable
instore - November 2017 - 15
instore - November 2017 - 16
instore - November 2017 - 17
instore - November 2017 - 18
instore - November 2017 - Packaging: Meeting the needs of artisan bakers
instore - November 2017 - com - 2
instore - November 2017 - com - 3
instore - November 2017 - com - 4
instore - November 2017 - com - 5
instore - November 2017 - Food Safety: Labeling-based food recalls
instore - November 2017 - com - 7
instore - November 2017 - com - 8
instore - November 2017 - com - 9
instore - November 2017 - Equipment: Labor, cost savings in sandwich production
instore - November 2017 - com - 11
instore - November 2017 - com - 12
instore - November 2017 - com - 13
instore - November 2017 - com - 14
instore - November 2017 - com - 15
instore - November 2017 - com - 16
instore - November 2017 - 19
instore - November 2017 - 20
instore - November 2017 - 21
instore - November 2017 - 22
instore - November 2017 - Spotlight - BY THE NUMBERS: Deli meats
instore - November 2017 - Special Report - Artisan Bread
instore - November 2017 - 25
instore - November 2017 - 26
instore - November 2017 - 27
instore - November 2017 - 28
instore - November 2017 - 29
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instore - November 2017 - 38
instore - November 2017 - 39
instore - November 2017 - Product Trends
instore - November 2017 - Product Showcase
instore - November 2017 - AD INDEX
instore - November 2017 - 43
instore - November 2017 - 44
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