instore - November 2017 - 23

spotlight

Deli meats

BY THE NUMBERS

Percenta
age of saless
frrom delii meat BY REGION

26.7%
14.9%

21%
18.5%

Deli meat sales dipped slightly across the
country over the last 52 weeks. Total weekly
sales across the United States fell from $5,375 to
$5,298 per store, according to Nielsen data. Total
contribution of deli meats to department sales
across the U.S. slid from 20.3 to 19.8 percent.
The slight decrease was nationwide, as no
region saw an improvement over the last
year. The Central region saw the biggest dip in
contribution to department sales, falling from
21.7 to 21 percent. The West had the slightest
decrease, from 15.2 to 14.9 percent.
The East region again had the largest weekly
sales per store numbers, by far, coming in at
$10,068 per week, down $50 per week from
the previous year. No other region had more
than $5,400 in weekly sales.

Weekly
y deli meat
sale
es per store
e BY REGION

$5,474
$10,068
$4,284
$4,037

©BELLAKADIFE - STOCK.ADOBE.COM

Bulk deli meat accounted for 84 percent of
deli meat sales while pre-sliced deli meat
came in at 12 percent. Specialty deli meat
accounted for the remaining 4 percent.
Like last year, deli meat sales were fairly even
throughout the year, with a slight spike at the
start of the calendar year.
This sales review is provided by Nielsen Perishables Group.
Based in Chicago, Nielsen Perishables Group specializes in retail
measurement, analytics, marketing communications, category
development, promotional best practices and shopper insights.

Central
East
South
West
Tota
al US average of delii
mea
at sa
aless per sto
ore BY WEEK

$6000
$5500
$5000
$4500
$4000

For more information, contact Nielsen Perishables Group:
Haley Hastings, 773.929.7013; email: Haley.Hastings@nielsen.com

FEB MAR APR MAY JUNE JULY AUG SEPT OCT NOV DEC JAN
instore * NOVEMBER 2017 * 23



http://STOCK.ADOBE.COM

Table of Contents for the Digital Edition of instore - November 2017

instore - November 2017
Editor's Note - Artisan bread rising
CONTENTS
Specialty Insights - CONSIDER: Italian cheeses
Merchandising - ON DISPLAY: Flatbreads
Retail Report - Healthy meets affordable
Commissary Insider
Packaging: Meeting the needs of artisan bakers
Food Safety: Labeling-based food recalls
Equipment: Labor, cost savings in sandwich production
Spotlight - BY THE NUMBERS: Deli meats
Special Report - Artisan Bread
Product Trends
Product Showcase
AD INDEX
instore - November 2017 - instore - November 2017
instore - November 2017 - 2
instore - November 2017 - Editor's Note - Artisan bread rising
instore - November 2017 - 4
instore - November 2017 - 5
instore - November 2017 - CONTENTS
instore - November 2017 - 7
instore - November 2017 - Specialty Insights - CONSIDER: Italian cheeses
instore - November 2017 - 9
instore - November 2017 - Merchandising - ON DISPLAY: Flatbreads
instore - November 2017 - 11
instore - November 2017 - 12
instore - November 2017 - 13
instore - November 2017 - Retail Report - Healthy meets affordable
instore - November 2017 - 15
instore - November 2017 - 16
instore - November 2017 - 17
instore - November 2017 - 18
instore - November 2017 - Packaging: Meeting the needs of artisan bakers
instore - November 2017 - com - 2
instore - November 2017 - com - 3
instore - November 2017 - com - 4
instore - November 2017 - com - 5
instore - November 2017 - Food Safety: Labeling-based food recalls
instore - November 2017 - com - 7
instore - November 2017 - com - 8
instore - November 2017 - com - 9
instore - November 2017 - Equipment: Labor, cost savings in sandwich production
instore - November 2017 - com - 11
instore - November 2017 - com - 12
instore - November 2017 - com - 13
instore - November 2017 - com - 14
instore - November 2017 - com - 15
instore - November 2017 - com - 16
instore - November 2017 - 19
instore - November 2017 - 20
instore - November 2017 - 21
instore - November 2017 - 22
instore - November 2017 - Spotlight - BY THE NUMBERS: Deli meats
instore - November 2017 - Special Report - Artisan Bread
instore - November 2017 - 25
instore - November 2017 - 26
instore - November 2017 - 27
instore - November 2017 - 28
instore - November 2017 - 29
instore - November 2017 - 30
instore - November 2017 - 31
instore - November 2017 - 32
instore - November 2017 - 33
instore - November 2017 - 34
instore - November 2017 - 35
instore - November 2017 - 36
instore - November 2017 - 37
instore - November 2017 - 38
instore - November 2017 - 39
instore - November 2017 - Product Trends
instore - November 2017 - Product Showcase
instore - November 2017 - AD INDEX
instore - November 2017 - 43
instore - November 2017 - 44
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