instore - November 2017 - 25

n Bread
by Andy Nelson and
Ryan Atkinson

Category
energizes
bread
industry
hand, try to expand their businesses while still maintaining
their high standards.

the oven. Product was sold out of
the bakery's side door or from the
Leader family station wagon.

Sometimes, that requires a
reevaluation of just what it means
to be "artisan."

But from the very beginning,
says Dan's son, Nels Leader, who
joined the company in 2012,
Bread Alone has had a growth
agenda. "If you look at our
history," he says, "it seems like
we've continuously made efforts
to get our bread out to more folks,
as tastes have evolved."

Bread Alone
Like most artisan bakeries, Lake
Katrine, New York-based Bread
Alone started small. In 1983, Dan
Leader left New York City for the
Catskill Mountains to fulfill a dream
of baking organic breads on the
hearth of a wood-fired brick oven.
Leader and a group of friends built

Much has changed in 34 years.
The retail bread world Bread
Alone entered in the '80s was
"the land of Wonder Bread,"

Leader says. "You weren't going
to find ciabatta and baguettes
on the shelf." But change was in
the air, and demand for higherquality bread has been growing
steadily ever since, Leader says.
And in recent years, it's really
picked up steam.
"Interest has increased remarkably the last few years," Leader
says. "Early on, this was very
much a niche. But with Whole
Foods and other retailers, awareness has certainly grown."
For Bread Alone and other
New York bakers, some of that

Bread Alone started with a single
wood-fired oven. The company now
produces about 15,000 loaves a day.

higher demand was first driven
by progressive New York City
chefs and high-end grocers in
the region, Leader says. It's now
spread to more mainline grocers,
which Bread Alone supplies and
sees as key to future growth.
"We're really proud of our traditional grocery business," Leader
says. "We want to get our breads
out to a wide variety of folks at a
price point that's approachable.

instore * NOVEMBER 2017 * 25



Table of Contents for the Digital Edition of instore - November 2017

instore - November 2017
Editor's Note - Artisan bread rising
CONTENTS
Specialty Insights - CONSIDER: Italian cheeses
Merchandising - ON DISPLAY: Flatbreads
Retail Report - Healthy meets affordable
Commissary Insider
Packaging: Meeting the needs of artisan bakers
Food Safety: Labeling-based food recalls
Equipment: Labor, cost savings in sandwich production
Spotlight - BY THE NUMBERS: Deli meats
Special Report - Artisan Bread
Product Trends
Product Showcase
AD INDEX
instore - November 2017 - instore - November 2017
instore - November 2017 - 2
instore - November 2017 - Editor's Note - Artisan bread rising
instore - November 2017 - 4
instore - November 2017 - 5
instore - November 2017 - CONTENTS
instore - November 2017 - 7
instore - November 2017 - Specialty Insights - CONSIDER: Italian cheeses
instore - November 2017 - 9
instore - November 2017 - Merchandising - ON DISPLAY: Flatbreads
instore - November 2017 - 11
instore - November 2017 - 12
instore - November 2017 - 13
instore - November 2017 - Retail Report - Healthy meets affordable
instore - November 2017 - 15
instore - November 2017 - 16
instore - November 2017 - 17
instore - November 2017 - 18
instore - November 2017 - Packaging: Meeting the needs of artisan bakers
instore - November 2017 - com - 2
instore - November 2017 - com - 3
instore - November 2017 - com - 4
instore - November 2017 - com - 5
instore - November 2017 - Food Safety: Labeling-based food recalls
instore - November 2017 - com - 7
instore - November 2017 - com - 8
instore - November 2017 - com - 9
instore - November 2017 - Equipment: Labor, cost savings in sandwich production
instore - November 2017 - com - 11
instore - November 2017 - com - 12
instore - November 2017 - com - 13
instore - November 2017 - com - 14
instore - November 2017 - com - 15
instore - November 2017 - com - 16
instore - November 2017 - 19
instore - November 2017 - 20
instore - November 2017 - 21
instore - November 2017 - 22
instore - November 2017 - Spotlight - BY THE NUMBERS: Deli meats
instore - November 2017 - Special Report - Artisan Bread
instore - November 2017 - 25
instore - November 2017 - 26
instore - November 2017 - 27
instore - November 2017 - 28
instore - November 2017 - 29
instore - November 2017 - 30
instore - November 2017 - 31
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instore - November 2017 - 34
instore - November 2017 - 35
instore - November 2017 - 36
instore - November 2017 - 37
instore - November 2017 - 38
instore - November 2017 - 39
instore - November 2017 - Product Trends
instore - November 2017 - Product Showcase
instore - November 2017 - AD INDEX
instore - November 2017 - 43
instore - November 2017 - 44
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