instore - November 2017 - 3
editor's note
Artisan bread rising
Let's talk about beer for a minute. (Hopefully that got your attention.)
In 2016, small and independent American brewers contributed $68
billion to the U.S. economy, according to the Boulder, Colorado-based
Brewers Association. That's up 22 percent from 2014, an impressive
jump. But it's up about a zillion percent from 20 or even 10 years ago.
As late as the mid-'90s, most adults I knew still drank Bud, Miller, Pabst
Blue Ribbon or another see-through lager or pilsner that tasted more or
less the same.
Craft beer sales are still a relatively small percentage of overall beer
sales in the U.S., but $68 billion is $68 billion. David didn't knock Goliath
down, but he definitely made him stagger.
I could go on and on about well-brewed beer, but let's switch to another
category in the food-and-beverage world that's enjoying an artisanal
renaissance: bread. The artisan bakers profiled in this month's issue
of InStore all started small, baking bread in a wood-fired brick oven,
doing everything by hand, selling their wares at farmers' markets - or
sometimes out of their cars.
They're not so small anymore. Some turn out hundreds of different
products and tens of thousands of pounds - daily. They have contracts
with big name retailers. Many of the tasks they used to do by hand,
they now do my machine.
But they're still artisan, just like the Sierra Nevada, New Belgium and
Boulevard beer you buy is still craft beer, even though it's now sold
coast-to-coast. And while artisan bread has a ways to go to catch craft
beer - and shipping bread is obviously not the same as shipping
something that comes in bottles and cans - in some ways, they're
very similar.
One of our featured bakers contrasted delicious artisan bread with
commercial bread that "tastes like air and water." Sounds like the
difference between a good ale, porter or wheat and a generic bigbrewery lager.
It's an exciting time to be in the artisan bread industry. I could go on and
on about it.
Andy Nelson
ANELSON@SOSLAND.COM
instore * NOVEMBER 2017 * 3
Table of Contents for the Digital Edition of instore - November 2017
instore - November 2017
Editor's Note - Artisan bread rising
CONTENTS
Specialty Insights - CONSIDER: Italian cheeses
Merchandising - ON DISPLAY: Flatbreads
Retail Report - Healthy meets affordable
Commissary Insider
Packaging: Meeting the needs of artisan bakers
Food Safety: Labeling-based food recalls
Equipment: Labor, cost savings in sandwich production
Spotlight - BY THE NUMBERS: Deli meats
Special Report - Artisan Bread
Product Trends
Product Showcase
AD INDEX
instore - November 2017 - instore - November 2017
instore - November 2017 - 2
instore - November 2017 - Editor's Note - Artisan bread rising
instore - November 2017 - 4
instore - November 2017 - 5
instore - November 2017 - CONTENTS
instore - November 2017 - 7
instore - November 2017 - Specialty Insights - CONSIDER: Italian cheeses
instore - November 2017 - 9
instore - November 2017 - Merchandising - ON DISPLAY: Flatbreads
instore - November 2017 - 11
instore - November 2017 - 12
instore - November 2017 - 13
instore - November 2017 - Retail Report - Healthy meets affordable
instore - November 2017 - 15
instore - November 2017 - 16
instore - November 2017 - 17
instore - November 2017 - 18
instore - November 2017 - Packaging: Meeting the needs of artisan bakers
instore - November 2017 - com - 2
instore - November 2017 - com - 3
instore - November 2017 - com - 4
instore - November 2017 - com - 5
instore - November 2017 - Food Safety: Labeling-based food recalls
instore - November 2017 - com - 7
instore - November 2017 - com - 8
instore - November 2017 - com - 9
instore - November 2017 - Equipment: Labor, cost savings in sandwich production
instore - November 2017 - com - 11
instore - November 2017 - com - 12
instore - November 2017 - com - 13
instore - November 2017 - com - 14
instore - November 2017 - com - 15
instore - November 2017 - com - 16
instore - November 2017 - 19
instore - November 2017 - 20
instore - November 2017 - 21
instore - November 2017 - 22
instore - November 2017 - Spotlight - BY THE NUMBERS: Deli meats
instore - November 2017 - Special Report - Artisan Bread
instore - November 2017 - 25
instore - November 2017 - 26
instore - November 2017 - 27
instore - November 2017 - 28
instore - November 2017 - 29
instore - November 2017 - 30
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instore - November 2017 - 38
instore - November 2017 - 39
instore - November 2017 - Product Trends
instore - November 2017 - Product Showcase
instore - November 2017 - AD INDEX
instore - November 2017 - 43
instore - November 2017 - 44
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