instore - November 2017 - 32

special report

With the exception of "a few lean recession years," Mediterra's sales
have increased an average of 20 percent each of the past 16 years,
Ambeliotis says. And it doesn't plan on stopping anytime soon.
"Mediterra is just beginning. We have so much growth ahead of us."
As it grows, Mediterra will not sacrifice its commitment to quality, says
Anthony Ambeliotis, Nick's son and Mediterra's production manager.
"Our ultimate goal is to have the best bread in the country while
continuing to grow and increase production," he says. "Growing while
staying consistent is the hardest part."

But for the things that still need to be done by hand, you need the right
people. "Our biggest asset to our growth is our employees," he says.

Nick Ambeliotis expects similarly strong growth industry-wide. And
even when small bakers choose to remain small, their success raises
all boats, with growth-minded companies like Mediterra happy to meet
growing demand.
"The increase in small artisan bakers is a great phenomenon," he says.
"They help us spread the word. The more the better. Elevating the
bread scene through small bakers is necessary. It helps me step in and
actually fill the need they create for us. If awareness is increased and
larger venues recognize this, guess who they're calling?"
One key to the company's growth has been its ability to know its
customer base - and vice versa. "Our customer is a very defined
customer and we search each other out," he says. "It's not really up to
us to convince a customer they need us - you either know that or you
don't. We'll never be the world's answer to inexpensive bread, nor do
we want to be."

MEDITERRA

One key, he says, is to know at what point automation begins to
compromise quality. Increased use of some pieces of equipment -
mixers with bowl lifts, automatic oven loaders, dough dividers, long
molders for longer loaves, divider rounders - could help Mediterra
grow and still be artisan, Anthony Ambeliotis says.

"Hiring better, more hard-working employees, giving them the proper
environment and adequate training in order to facilitate our growth."

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http://www.aoliveriandsons.com

Table of Contents for the Digital Edition of instore - November 2017

instore - November 2017
Editor's Note - Artisan bread rising
CONTENTS
Specialty Insights - CONSIDER: Italian cheeses
Merchandising - ON DISPLAY: Flatbreads
Retail Report - Healthy meets affordable
Commissary Insider
Packaging: Meeting the needs of artisan bakers
Food Safety: Labeling-based food recalls
Equipment: Labor, cost savings in sandwich production
Spotlight - BY THE NUMBERS: Deli meats
Special Report - Artisan Bread
Product Trends
Product Showcase
AD INDEX
instore - November 2017 - instore - November 2017
instore - November 2017 - 2
instore - November 2017 - Editor's Note - Artisan bread rising
instore - November 2017 - 4
instore - November 2017 - 5
instore - November 2017 - CONTENTS
instore - November 2017 - 7
instore - November 2017 - Specialty Insights - CONSIDER: Italian cheeses
instore - November 2017 - 9
instore - November 2017 - Merchandising - ON DISPLAY: Flatbreads
instore - November 2017 - 11
instore - November 2017 - 12
instore - November 2017 - 13
instore - November 2017 - Retail Report - Healthy meets affordable
instore - November 2017 - 15
instore - November 2017 - 16
instore - November 2017 - 17
instore - November 2017 - 18
instore - November 2017 - Packaging: Meeting the needs of artisan bakers
instore - November 2017 - com - 2
instore - November 2017 - com - 3
instore - November 2017 - com - 4
instore - November 2017 - com - 5
instore - November 2017 - Food Safety: Labeling-based food recalls
instore - November 2017 - com - 7
instore - November 2017 - com - 8
instore - November 2017 - com - 9
instore - November 2017 - Equipment: Labor, cost savings in sandwich production
instore - November 2017 - com - 11
instore - November 2017 - com - 12
instore - November 2017 - com - 13
instore - November 2017 - com - 14
instore - November 2017 - com - 15
instore - November 2017 - com - 16
instore - November 2017 - 19
instore - November 2017 - 20
instore - November 2017 - 21
instore - November 2017 - 22
instore - November 2017 - Spotlight - BY THE NUMBERS: Deli meats
instore - November 2017 - Special Report - Artisan Bread
instore - November 2017 - 25
instore - November 2017 - 26
instore - November 2017 - 27
instore - November 2017 - 28
instore - November 2017 - 29
instore - November 2017 - 30
instore - November 2017 - 31
instore - November 2017 - 32
instore - November 2017 - 33
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instore - November 2017 - 35
instore - November 2017 - 36
instore - November 2017 - 37
instore - November 2017 - 38
instore - November 2017 - 39
instore - November 2017 - Product Trends
instore - November 2017 - Product Showcase
instore - November 2017 - AD INDEX
instore - November 2017 - 43
instore - November 2017 - 44
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