instore - November 2017 - com - 1
Insight Insider
Packaging
Meeting the needs of
artisan bakers
Food Safety
Equipment
Labeling-based food
recalls
Labor, cost savings in
sandwich production
Packaging:
crust, and provide the proper breathability to keep it in prime condition.
Meeting the needs of
artisan bakers
"Packaging as a whole has to differentiate the product," says Jon Wood, national account sales manager for Novolex and its De Luxe EcoCraft line of
artisan bread bags. "The consumer has
to look at it and know what it is. Once
they see it, they have to recognize that
it's different."
by Ryan Atkinson
ackaging is important for each
and every category of food product. It must protect and keep the
food fresh while also differentiating it
from competitors.
P
Packaging for the artisan breads category may be doubly important in this
sense. It needs to clearly define that the
bread is different from traditional sliced
bread, show off its more artisan, hearty
That leads to the biggest difference between packaging for artisan and commercial breads: the look. Artisan breads
have a more upscale, premium look and
the packaging needs to reflect that.
The most important way to do that,
Wood says, is to provide visibility to the
product with a packaging combination
of paper and film.
"They want to see that crustiness and
texture of the bread, whether they're
just looking at it on the shelf or picking it up," he says. "It's a visible thing
for the consumer to see and know that
it's a different product than traditional
bread."
Tracy Clark, packaging specialist for
McNairn Packaging, agrees. "From the
consumer perspective, the biggest thing
is that they want to see the bread," she
says. "The window in the packaging accomplishes that."
CONSUMERS WANT HIGH-END PACKAGING FOR HIGH-END, ARTISAN BREADS.
PHOTO: NOVOLEX
How big that window is, of course, is up
to the supermarket or producer. Many
commissary INSIDER
*
NOVEMBER 2017 * 1
Table of Contents for the Digital Edition of instore - November 2017
instore - November 2017
Editor's Note - Artisan bread rising
CONTENTS
Specialty Insights - CONSIDER: Italian cheeses
Merchandising - ON DISPLAY: Flatbreads
Retail Report - Healthy meets affordable
Commissary Insider
Packaging: Meeting the needs of artisan bakers
Food Safety: Labeling-based food recalls
Equipment: Labor, cost savings in sandwich production
Spotlight - BY THE NUMBERS: Deli meats
Special Report - Artisan Bread
Product Trends
Product Showcase
AD INDEX
instore - November 2017 - instore - November 2017
instore - November 2017 - 2
instore - November 2017 - Editor's Note - Artisan bread rising
instore - November 2017 - 4
instore - November 2017 - 5
instore - November 2017 - CONTENTS
instore - November 2017 - 7
instore - November 2017 - Specialty Insights - CONSIDER: Italian cheeses
instore - November 2017 - 9
instore - November 2017 - Merchandising - ON DISPLAY: Flatbreads
instore - November 2017 - 11
instore - November 2017 - 12
instore - November 2017 - 13
instore - November 2017 - Retail Report - Healthy meets affordable
instore - November 2017 - 15
instore - November 2017 - 16
instore - November 2017 - 17
instore - November 2017 - 18
instore - November 2017 - Packaging: Meeting the needs of artisan bakers
instore - November 2017 - com - 2
instore - November 2017 - com - 3
instore - November 2017 - com - 4
instore - November 2017 - com - 5
instore - November 2017 - Food Safety: Labeling-based food recalls
instore - November 2017 - com - 7
instore - November 2017 - com - 8
instore - November 2017 - com - 9
instore - November 2017 - Equipment: Labor, cost savings in sandwich production
instore - November 2017 - com - 11
instore - November 2017 - com - 12
instore - November 2017 - com - 13
instore - November 2017 - com - 14
instore - November 2017 - com - 15
instore - November 2017 - com - 16
instore - November 2017 - 19
instore - November 2017 - 20
instore - November 2017 - 21
instore - November 2017 - 22
instore - November 2017 - Spotlight - BY THE NUMBERS: Deli meats
instore - November 2017 - Special Report - Artisan Bread
instore - November 2017 - 25
instore - November 2017 - 26
instore - November 2017 - 27
instore - November 2017 - 28
instore - November 2017 - 29
instore - November 2017 - 30
instore - November 2017 - 31
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instore - November 2017 - 36
instore - November 2017 - 37
instore - November 2017 - 38
instore - November 2017 - 39
instore - November 2017 - Product Trends
instore - November 2017 - Product Showcase
instore - November 2017 - AD INDEX
instore - November 2017 - 43
instore - November 2017 - 44
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