instore - February 2018 - 31
cover story
retailers are responding without really having the time to assess the
full impact," he says. "Straight grocery delivery to the home offers the
most control but is problematic for profit. Partnering with Instacart is
a quick way to get into business but risks full control of the customer
and data. Click and collect may be the most economically viable but
also requires adjustments to the model."
Delivery/pickup will not work equally well for all retailers, says Dan
Kopp, another North Highland retail expert. "It will be essential for
some and unsustainable for some. It will be essential for retailers
selling products that are lightweight, small, easy to ship, low-perishable,
have a low return rate and do not require significant input to the
decision-making process."
Another North Highland expert, Lia Keel, says delivery/pickup will be
unsustainable for some that don't understand their customers and
haven't worked out business processes and trained their employees to
execute the model correctly. "Having the service but doing it incorrectly will take a huge hit to customer satisfaction," she says. "Working
out the business process will prevent long wait times, wrong products
being picked, inventory not being available and other areas where
customer frustration will outweigh the benefits of having the service."
The new online world definitely favors the big fish in the retail sea,
Livingston says. "It works well for retailers that have the economies
of scale and ease of use along with low fees. Some retailers will fail
because they don't have the capital to invest -mostly smaller grocers."
As big as last year was for adoption of delivery/pickup options, 2018 could
be even bigger, Stern says. "I think we'll see a lot of activity in 2018 as retailers
begin to fully embrace an omnichannel world. Disruption is usually the
greatest driver of innovation, so I think we will see new ideas be adopted on
a faster basis. More delivery to the home, more ordering ahead, more use of
technology as an expediter to change. It will be a fascinating year."
Numainville agrees that the rate of adoption of pickup/delivery will
only accelerate, but that doesn't mean the age of brick-and-mortar is
nearing its end. Far from it. "The fact that Amazon bought Whole Foods
should also give retailers hope that it really is about the integration of
brick and click, not about one replacing the other."
http://inlineplastics.com
Table of Contents for the Digital Edition of instore - February 2018
instore - February 2018
Editor's Note - Online on topic
CONTENTS
News - NEED TO KNOW
Spotlight: BY THE NUMBERS Donuts
Product Knowledge: CATEGORY UPDATE Deli sides
Specialty Insights - CONSIDER Ancient grains
Feature - Kum & Go's new direction
Feature - Specialty spotlight
Cover story - Delivery decisions
Commissary Insider
Insight Insider: Core-Mark bets big on fresh, foodservice
Food Safety: Pathogen protection with a clean label
Technology: Simplifying inventory management
Merchandising - ON DISPLAY destination centers
Product Trends
Product Showcase
AD INDEX
instore - February 2018 - instore - February 2018
instore - February 2018 - instore - February 2018
instore - February 2018 - 2
instore - February 2018 - Editor's Note - Online on topic
instore - February 2018 - 4
instore - February 2018 - 5
instore - February 2018 - CONTENTS
instore - February 2018 - 7
instore - February 2018 - News - NEED TO KNOW
instore - February 2018 - 9
instore - February 2018 - Spotlight: BY THE NUMBERS Donuts
instore - February 2018 - 11
instore - February 2018 - Product Knowledge: CATEGORY UPDATE Deli sides
instore - February 2018 - 13
instore - February 2018 - Specialty Insights - CONSIDER Ancient grains
instore - February 2018 - 15
instore - February 2018 - 16
instore - February 2018 - 17
instore - February 2018 - Feature - Kum & Go's new direction
instore - February 2018 - 19
instore - February 2018 - 20
instore - February 2018 - 21
instore - February 2018 - Feature - Specialty spotlight
instore - February 2018 - 23
instore - February 2018 - 24
instore - February 2018 - 25
instore - February 2018 - 26
instore - February 2018 - Cover story - Delivery decisions
instore - February 2018 - 28
instore - February 2018 - 29
instore - February 2018 - 30
instore - February 2018 - 31
instore - February 2018 - 32
instore - February 2018 - Insight Insider: Core-Mark bets big on fresh, foodservice
instore - February 2018 - 34
instore - February 2018 - 35
instore - February 2018 - 36
instore - February 2018 - 37
instore - February 2018 - 38
instore - February 2018 - 39
instore - February 2018 - Food Safety: Pathogen protection with a clean label
instore - February 2018 - 41
instore - February 2018 - 42
instore - February 2018 - 43
instore - February 2018 - Technology: Simplifying inventory management
instore - February 2018 - 45
instore - February 2018 - Merchandising - ON DISPLAY destination centers
instore - February 2018 - 47
instore - February 2018 - Product Trends
instore - February 2018 - Product Showcase
instore - February 2018 - AD INDEX
instore - February 2018 - 51
instore - February 2018 - 52
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