The Know - Kemin 2023 - 2

The " Know. "
Top Drivers of Food and Beverage
Purchase Decisions
Taste 87
Price 76
Healthfulness 62
Convenience 61
Environmental 34
Sustainability
" healthy " food, the number-one attribute
was " fresh, " as selected by 40% of survey
respondents. " Natural " was chosen by 30%
of respondents. (More than one trait could be
selected by the 1,022 adults surveyed.)
In general, preference for products labeled
as " no added hormones or steroids " (40%),
" organic " (30%) and " non-GMO " (30%)
increased in 2023. And, nearly three out of 10
(29%) shoppers regularly purchase products
made with " clean ingredients. "
But it's not just what is in-or not in-the
food that matters to shoppers. Managing costs
is a priority.
Three in four Americans (76%) say price is
SOURCE: INTERNATIONAL FOOD INFORMATION COUNCIL,
2023 FOOD AND HEALTH SURVEY, n=1,022
highly impactful on their decision to buy foods
and beverages, according to the 2023 IFIC
survey. This is a noteworthy increase from
last year's results (68%). Women (82%) are
more likely than men (70%) to say that price
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The Know - Kemin 2023

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