Milling & Baking News - March 16, 2004 - 10

L AT E N E W S
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responsible for poor eating habits is absurd. A.B.A.
commends the House for saying loud and clear
that the trial lawyers and legal system will not be
permitted to go berserk on small business." Similar
legislation has been introduced in the Senate.
NEW YORK - Flowers Foods, Inc.
will build a new baking plant every 18
months for the next three to five years,
according to George E. Deese, president
and chief executive officer. Speaking in
New York March 10 to securities analysts, Mr. Deese said the added capacity will facilitate significant expansion of Flowers'
direct-store delivery territory. Mr. Deese estimated
the company is reaching 5 million new consumers
through geographic expansion in 2003 and 2004
and is targeting 50 million in the next several years.
Gene D. Lord, president and chief operating officer
of the Flowers Foods Bakeries Group, discussed an
expansion of the company's Health Line bread varieties. "On the heels of the success of our Nature's
Own Wheat 'n Fiber, we will be introducing a new
Wheat 'n Soy in late March," Mr. Lord said. "As you
know, soy is an ingredient that many consumers are
trying to include in their diet. We believe this will be
a nice addition to our Nature's Own Health Line."

More new
Flowers
baking plants

Soft wheat millers
meeting in Bonita
Springs, Fla., last
week projected soft
red winter wheat
production at 405
million bus. If the
projection is realized,
the 2004 crop would
be 26 million bus
larger than the
2003 crop and
would be the largest
since 2000.

MINNEAPOLIS - Cargill, Inc. and
American-Maize Products, which Cargill acquired in 2002 as part of Cerestar,
last week agreed to pay $24 million to
settle a class action lawsuit alleging antitrust violations in high fructose corn
syrup. "The decisiion to settle was extremely difficult to make," Cargill said. "We did not
engage in any illegal activity. We agreed to settle only
after assessing the cost to defend the two companies
through a trial. By settling, we put behind nearly a
decade of litigation, which, though it has repeatedly
exonerated Cargill, has nonetheless been a continuing distraction for our people."

Cargill to
settle lawsuit
on HFCS

WINSTON-SALEM, N.C. - In an effort
to reach dieters and diabetics, Krispy
Kreme Doughnuts, Inc. said last week
that it plans to introduce a low-sugar donut sometime before the end of the year.
While the company did not indicate how
low the sugar content would be in the new
donuts, current Krispy Kreme Hot Original Glazed
donuts have 10 grams of sugar and 200 calories, with
more than half the calories coming from fat.

Low-sugar
donut in
the works

BATTLE CREEK, MICH. - The Kellogg
Co. is highlighting the U.S. deficit in fiber
intake and advocating increased consumption of whole-grain cereals. Citing
data that indicate two of three Americans
are not consuming recommended levels
of dietary fiber, Kellogg noted other
research suggesting inadequate fiber intake may be
a significant contributor to rising obesity rates in
the United States. "Kellogg is committed to raising
awareness about the importance of a high-fiber diet,"
said Michael McBurney, senior director, nutrition and
regulatory affairs for Kellogg. MBN

Kellogg
notes fiber
intake deficit

10 / Milling & Baking News, March 16, 2004

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