Milling & Baking News - January 31, 2006 - 1

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bakingbusiness.com / world-grain.com

Wonder offering continuum of
'healthier' white bread varieties
KANSAS CITY - Marking the 85th anniversary of the Wonder brand, Interstate
Bakeries Corp. said last week it would roll
out nationally three bread varieties under
the Wonder name, including one variety
that offers a blend of whole wheat flour
and enriched wheat flour.
Wonder Made with Whole Grain White,
Wonder White Bread Fans 100% Whole
Grain, and Wonder Kids began appearing in stores across the country last week,
offering a menu of options for health conscious consumers looking for products that
taste good and are good for them.
White Bread Fans 100% Whole Grain
and Wonder Kids both have been in test
markets since last July in Sacramento, Ca-

LATE

lif.; San Francisco; Kansas City; Little Rock,
Ark.; Memphis, Tenn.; and Omaha.
While I.B.C. initially eschewed the
idea of selling a bread that blends enriched wheat flour and whole wheat
flour, a different view of the matter was
expressed last week.
"With more and more consumers looking to incorporate whole grain sources into
their diets, Wonder introduced an entirely
new product to the market in July, creating the first, real 100% whole grain bread
made specifically for people who enjoy the
mild taste and soft texture of white bread,"
said Richard Seban, chief marketing officer
for Interstate Bakeries Corp., which makes
Continued on Page 9

Allegations of accounting misdeeds
by AIPC detailed in lawsuit filing
KANSAS CITY - Allegations by "whistleblowers" of accounting misdeeds at American Italian Pasta Co. sent AIPC shares
tumbling last week.
The allegations were published in great
detail in a 93-page amended complaint in
a class action lawsuit consolidated Jan. 19
in the U.S. District Court for the Western

District of Missouri, Western Division.
The class action lawsuit was filed on behalf of investors who bought AIPC shares
or call options between Jan. 23, 2002, and
Aug. 17, 2005.
Accusing the company of "cooking the
books," the lawsuit names as defendants
Continued on Page 12

Names out
front
Story on Page 21
inside

JANUARY 31, 2006

NEWS
NEW YORK - In
the first day of
trading, shares of
Chipotle Mexican
Grills, Inc. surged
98%, closing at
$43.50 per share. In
the initial public offering Jan. 26,
7,878,788 shares of class A common stock were sold at $22 per
share. Of those shares, Chipotle
sold 6,060,606 and McDonald's
Corp. sold 1,818,182 shares. The
shares are trading on the New
York Stock Exchange under the
symbol "CMG." Chipotle will receive $121.4 million from the offering, which it said it would use
to repay outstanding debt. Even
Continued on Page 8

Chipotle
shares surge
after I.P.O.

C.P.I. for baked
foods, cereals
climbs 1.4% in '05
WASHINGTON - The Consumer Price
Index for baked foods and cereal products
posted its tenth consecutive year of higher
prices in 2005, advancing 1.4%.
The 2005 increase followed a 1.6% advance in 2004, according to the Bureau of
Labor Statistics of the U.S. Department
of Labor. The 2005 year-end increase paralleled the broader index for all food at
home, which rose 1.9% for the year.
The C.P.I. for all but two categories of
grain-based foods increased in the 12month period that ended in December. The
only exceptions were in other bakery products, down 0.2%, and crackers and cracker
products, down 1.1%.
The 1.4% increase in the price index for
Continued on Page 37

THIS WEEK

Mennel
moving,
expanding
in Virginia

11

Ingredient

Study
challenges
soy health
benefits

34

New head
of E.C.
agriculture
named

36

Week
39
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Milling & Baking News - January 31, 2006

Table of Contents for the Digital Edition of Milling & Baking News - January 31, 2006
