Milling & Baking News - September 7, 2010 - 12

Business 

Grow
Healthier

Quaker adds hot cereal lines, reformulates
instant oatmeal with less sugar

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baked goods with Cargill product
formulation expertise and innovative
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12 / September 7, 2010 Milling & Baking News

CHICAGO - The Quaker Oats Co. on
Aug. 24 said it was introducing two
new hot cereal varieties while reformulating its signature instant oatmeal
products. The new varieties are Quaker Hearty Medleys Instant Multigrain
Hot Cereal and Mix-Up Creations.
New Quaker Hearty Medleys Instant Multigrain Hot
Cereal combines oats,
wheat, barley and rye
with nuts and fruits.
The hot cereal, which
is considered a good
source of fiber, is available in apple cranberry
almond and banana
walnut.
For children, Quaker
has introduced Quaker
Mix-Up Creations Instant Oatmeal. The product, which
is available in half-pouch servings in
five different varieties, allows children
to create their own breakfast by mixing together different oatmeal flavors
into unique combinations.
In reformulating its instant oatmeal
line Quaker, a division of Purchase,
N.Y.-based PepsiCo, Inc., said it has
added larger whole grain oats for "a
heartier texture." In addition, Quaker
has cut sugar content by 25% in three
of its signature varieties.
"Americans need to go back to basics and that starts with breakfast,"
said Jaya Kumar, president of Quaker
Oats. "We all inherently know breakfast is the most important meal of the
day, and in fact, nearly two-thirds of
Americans say they feel satisfied after

eating it - but still only about half of
Americans eat breakfast every day. We
see a universal need for education and
motivation to help Americans make
breakfast a daily, healthy habit."
To support the new product introductions, Quaker will launch "Amazing Mornings," an integrated marketing campaign, via
national
television,
print, digital and social media and promotional offerings. Bob
Harper, fitness trainer
and co-host of NBC's
"The Biggest Loser,"
has been enlisted to
contribute to Quaker's
initiatives via Facebook, traditional publicity and motivational
outreach to consumers.
The refocus on the Quaker brand
comes in the wake of a difficult second quarter for Quaker Foods North
America in which profit and sales fell
13% and 4%, respectively.
When financial results were announced July 20, Hugh Johnston, executive vice-president and chief financial officer at PepsiCo, said there was
"no doubt" PepsiCo is seeking stronger performance from Quaker.
"The fact is, we've underinvested in
this brand, and we're now moving forward with a plan to refocus, strengthen and extend the advantages of the
Quaker portfolio by improving quality, aggressive investment in innovation, and delivering greater differentiation in the marketplace," he said. MBN

Scoular to acquire two Kansas grain elevators
OMAHA - The Scoular Co. has
agreed to acquire the grain elevators
of Ada Grain Co. in Ada and Minneapolis, Kas. The Minneapolis facility
has 1,050,000 bus
of grain storage
capacity, and the
Ada facility has
350,000 bus of capacity.
Curt Engel, vice-president of Scoular, said the facilities receive locally
produced grain and are expected to
strengthen Scoular's grain origination for its terminal elevators in Salina
and Downs, Kas. The company's other
Kansas grain elevators are in Goodland, Wellington and Coolidge.
"Scoular has been serving Kansas

farmers for more than 35 years, and
we're looking forward to building
upon the dependable service that
Ada Grain owners Ray and Margaret
McGavran have
provided
area
growers during
that same period
of time," Mr. Engel said.
According to the Grain & Milling
Annual 2010, Scoular is the eleventh
largest grain company in the United
States with 52 grain storage facilities
with total grain storage capacity of 88
million bus. With the acquisition of
Ada Grain's facilities, Scoular's grain
storage capacity in Kansas will be approximately 20 million bus. MBN
bakingbusiness.com / world-grain.com

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Milling & Baking News - September 7, 2010

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