Milling & Baking News - April 5, 2011 - 1

THE NEWS WEEKLY OF GRAIN-BASED FOODS APRIL 5, 2011

bakingbusiness.com / foodbusinessnews.net

BAKING HALL OF FAME

Flowers targets 50% increase in market penetration by 2016 “
NEW YORK — Flowers Foods, Inc. fresh baked products will be available in 75% of the United States within ﬁve years, according to a new management strategy detailed March 22 by company executives. Currently, the company’s market penetration is about 50%. With what the company described as an ambitious plan for growth, Flowers Foods executives have raised the company’s long-term annual sales growth target to 5% to 10% from 5% to 8%. “We are setting a new marker today,” said George E. Deese, chairman and chief executive ofﬁcer. The forecast was discussed at an analysts meeting hosted by Flowers at the New York Stock Exchange. Mr. Deese said Flowers will achieve the expansion by moving into new territories through

A.S.B. 2011 Hall of Fame inductees
Story on Page 37

LATE NEWS

Wheat, corn area forecast rising in 2011
KANSAS CITY — Farmers intend to plant 58 million acres of wheat for harvest in 2011, up 8% from 2010, the U.S. Department of Agriculture said in its March 31 Prospective Plantings report. Winter wheat area seeded last fall for harvest this year was estimated at 41.2 million acres, up 10% from year earlier and up 1% from the January seedings report, including 29.4 million acres of hard red, 8.2 million acres of soft red and 3.7 million acres of white. Growers intend to plant 14.4 million acres of spring wheat other than durum, up 5% from 2010, including 13.6 million acres of hard red spring. Durum
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acquisitions and construction of new baking plants. “We have created a sound plan to continue building on our strong position in the baking industry,” Mr. Deese said. “We currently have the No. 1 soft variety brand in the country in Nature’s Own, and that’s from serving slightly
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New World Pasta president sees ‘tremendous upside’ for industry
FORT LAUDERDALE, FLA. — As the world’s largest consumer of pasta but only the sixth-largest measured on a per capita basis, the United States offers a tremendous opportunity for pasta manufacturers to grow their business, said Peter Smith, chairman of the National Pasta Association. He spoke at the N.P.A.’s annual meeting held March 2729 at the Ritz-Carlton Fort Lauderdale. The U.S. population consumes about 6 billion lbs of pasta per year, or approximately 19.4 lbs per capita. “This speaks to the tremendous upside that exists for this industry,” Mr. Smith said. “If we can continue, through innovation, new products and consumer communication to make pasta more relevant for today’s consumer it’s a tremendous opportunity for us, but also a great case of critical mass for us to operate from.” In addition to serving as N.P.A. chairman, Mr. Smith is president and chief executive ofﬁcer of Ebro North America, which includes New World Pasta Co. Based in Harrisburg, Pa., New World is a leading marketer and supplier of branded dried pasta and noodles in the United States and Canada with brands that include Ronzoni, American Beauty, Skinner, Lancia, Catelli and Healthy Harvest. The United States accounts for almost 24% of global consumption, followed by
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Milling & Baking News - April 5, 2011

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