Milling & Baking News - May 17, 2011 - 1

THE NEWS WEEKLY OF GRAIN-BASED FOODS MAY 17, 2011

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Diminished hard winter crop seen partly offset by soft red surge
AIB International Annual Review

AIB International Annual Review
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LATE NEWS

Hatcher pitches Bread Art Project on ‘The View’
NEW YORK — An appearance by celebrity spokesperson Teri Hatcher on the television show “The View” highlighted the New York media day for the Grain Foods Foundation on May 10. Kristin Patterson, vice-president and account director for Mullen, said “The View” reaches nearly 4 million viewers. She estimated at $180,000 the media value of the appearance on the show, which features Barbara Walters, Joy Behar and Elisabeth Hasselbeck. “Teri did a fantastic job delivering our key messages while the images of our Bread Art web site were displayed on the screen,” Ms. Patterson said. “Also, producers at ‘The View’ posted
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WASHINGTON — The National Agricultural Statistics Service of the U.S. Department of Agriculture forecast U.S. winter wheat production this year at 1,424,357,000 bus, down 60,879,000 bus, or 4%, from 1,485,236,000 bus in 2010. The forecast was the first survey-based projection of winter wheat production of the season and was contained in the department’s May Crop Production report issued May 11. A projected 25% drop in hard winter wheat production from 2010 because of drought in key southwestern states was nearly offset by a rebound in soft winter wheat production after last year’s abysmal outturn.

The U.S.D.A. winter wheat production number was above analysts’ pre-report trade expectations, which averaged near 1,389 million bus. If the forecast is realized, the 2011 winter wheat crop would be the smallest since 1,294,461,000 bus in 2006 and would compare with 1,534,176,000 bus as the recent five-yearaverage outturn. The U.S.D.A. forecast an average winter wheat yield at 44.5 bus per acre based on conditions as of May 1, down 2.3 bus per acre from 46.8 bus in 2010. Harvested area was forecast at 32,039,000 acres, up 1% from 31,749,000 acres a year ago. Production of hard red winter wheat
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Geographic expansion, afternoon sales gains key in Dunkin’ strategy
CANTON, MASS. — Increasing market penetration and expanding Dunkin’ Donuts’ position in the afternoon daypart are among growth strategies identified in a preliminary prospectus issued by Dunkin’ Brands Group, Inc. The Form S-1 registration statement for an initial public offering of common stock was filed by Dunkin’ May 4 with the Securities and Exchange Commission. The prospectus offers considerable background about the company and its strategy for growth in the years ahead. The company, which includes the Dunkin’ Donuts and Baskin-Robbins businesses, has been owned since March 2006 by private equity investors, including Bain Capital Partners, L.L.C; The Carlyle Group; and Thomas H. Lee Partners, L.P. The investors acquired the business from Pernod Ricard, which gained control of Dunkin’ Brands as part of a July 2005 acquisition of Allied Domecq P.L.C. For several years before that, Dunkin’ and Baskin-Robbins had operated as a subsidiary of Allied-Domecq. According to the filing, net proceeds from the offering, together with proceeds from a $100 million term loan, will be used to repay debt outstanding under its Dunkin’ Brands 9.625% senior
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Milling & Baking News - May 17, 2011

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