Milling & Baking News - March 29, 2016 - 1

THE NEWS WEEKLY OF GRAIN-BASED FOODS
MARCH 29, 2016

bakingbusiness.com / foodbusinessnews.net

FOOD INGREDIENT SOLUTIONS®

Giving flour more power
Consider ancient grains, pulses
and almonds as functional flour
sources
Story on Page 25

LATE NEWS

Quaker Oats launches
Breakfast Flats
CHICAGO - The Quaker Oats Co.,
a subsidiary of PepsiCo, Inc., has
introduced Quaker Breakfast Flats.
The baked snack bars boast 18 grams
of whole grains per three-flat serving and contain no artificial flavors
or added colors. Available in cranberry almond, banana honey nut and
golden raisin cinnamon flavors, the
flats contain ingredients like oats,
fruit pieces, nuts, flax and sunflower
seeds. Quaker Breakfast Flats come in
boxes of five portable packs of three
bars and retail for around $3.49. "As
a working mom, I know how hectic
mornings can be," said Lesley Butler,
senior marketing director for Quaker
Continued on Page 8

Major companies set to label all
products to comply with Vermont
WASHINGTON - Facing a July 2016
deadline to meet Vermont's bioengineered food labeling requirements,
Kellogg Co., Mars, Inc., and ConAgra
Foods, Inc. have joined General Mills,
Inc. in announcing plans to begin labeling products that contain bioengineered ingredients.
Mars, McLean, Va., said it will introduce "clear, on-pack labeling" on
its products that contain genetically
modified ingredients nationwide, in
accordance with Vermont's mandatory G.M.O. labeling law. Mars' brands
include M&M's, Skittles, Snickers,
Twix, Dove, Combos and Uncle Ben's.
"We firmly believe G.M. ingredients
are safe," the company said in a statement on its web site. "Food developed
through biotechnology has been studied extensively and judged safe by a
broad range of regulatory agencies,
scientists, health professionals, and
other experts around the world."
Battle Creek, Mich.-based Kellogg

released a statement to Milling &
Baking News on March 22 revealing
plans to label products to be sold nationwide as "Produced with Genetic
Engineering" as early as mid-April,
in order to comply with Vermont's
labeling law, "until a federal solution
is reached." Kellogg's brands include
Froot Loops, Special K, Cheez-It, PopTarts and Pringles.
"At Kellogg, we strongly believe in
transparency, and that people should
Continued on Page 10

A.B.A. and B.&C.M.A. boards agree
to actively exploring merger
WASHINGTON - A merger of the
American Bakers Association and the
Biscuit and Cracker Manufacturers' Association, two groups with combined
histories totaling 235 years, is under active consideration, the associations jointly announced March 20.
The boards of directors of both organizations have passed resolutions to

commence a year-long process to allow
for a thorough examination of potential
synergies and other benefits of bringing
the two groups together.
As currently planned, programs of
the B.&C.M.A. would be enveloped
under the A.B.A. structure while the
B.&.C.M.A. brand would be retained for
the group's technical conference and online learning programs.
Richard G. Scalise, outgoing chairman
of the A.B.A., announced the agreement
during the group's annual meeting at
the Arizona Biltmore hotel in Phoenix.
Mr. Scalise, who is chairman and chief
executive officer of Hearthside Food Solutions, described the potential merger
Continued on Page 45

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Milling & Baking News - March 29, 2016

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