Corporate Profiles - 2020 - 24

INDUSTRY REVIEW: GRAIN-BASED FOODS

BAR SALES SLOW
One of the few grain-based foods categories to suffer a setback in
2020 was the snack/granola bars segment. According to IRI, dollar sales
in the snack/granola bars category totaled $5.48 billion in the 52 weeks
ended July 12, down 0.4% from the same period a year ago.
Within the category, nutritional/intrinsic health value bars eased 1.5%

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with Dunkin' Brands Group, Inc., Canton, Mass., to introduce a pair of
ready-to-eat cereals inspired by Dunkin' coffee beverages.
Post Dunkin' Caramel Macchiato cereal and Post Dunkin' Mocha Latte
cereal each feature flavored marshmallows and crunchy cereal pieces. A
serving contains a small amount of caffeine, equal to one-tenth of a cup
of coffee, according to the company.
Post previously has partnered with Mondelez International, Inc. to introduce cereal varieties inspired by Chips Ahoy!, Nutter Butter and Oreo
cookie brands and Sour Patch Kids candy. A collaboration with Hostess
Brands, Inc., Kansas City, produced Post Hostess Twinkies cereal, Post
Hostess Honey Bun cereal and Post Hostess Donettes cereal.
during the period, while granola bars fell 4.8%.
General Mills acknowledged challenges in its bars business back in
2019, and while company executives expressed optimism at the beginning
of the year that the business was back on track, COVID-19 changed things.
Primarily seen as a prime on-the-go snack option, bars took a backseat
to food-at-home options as many consumers were sheltered at home. CP
LEADING

breakfast/cereal/snack bars brands
Since 1929, Knappen Milling Company
has been producing soft wheat
products that have been exceeding
customers' expectations. Throughout
the years we have expanded our
milling capabilities and product mix to
meet our expanding customer needs.

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Today we mill soft white and red

Rice Krispies Treats
Larabar
Nutri-Grain Bars
Nutri-Grain
Special K Pastry Crisps
Kind Minis
Kind Breakfast
Nature Valley
Kind Breakfast Protein
Private label
Total

Dollar sales
$279,007,893
$147,551,830
$105,380,013
$66,558,651
$39,227,314
$38,981,709
$33,564,976
$32,173,429
$25,476,505
$169,136,558
$1,345,527,083

% change
from
year ago
13.4%
-14.6%
-1.4%
5.8%
-25.2%
101.4%
17.5%
1628.8%
14.1%
11.1%
6.7%

wheat ﬂour and clean soft white, red,
and hard red wheats. Let us put our

LEADING

granola bars brands

expertise to work for you. Get exactly
what you are looking for in a miller.
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KNAPPEN MILLING COMPANY
110 S. Water Street | Augusta, MI 49012
269-731-4141 or 1-800-KNAPPEN | Fax: 269-731-5441
www.knappen.com

24 \ October 2020

Nature Valley
Quaker Chewy
Nature Valley Sweet & Salty
Sunbelt Bakery
Kind Healthy Grains
Quaker Chewy Dipps
Nature Valley Fruit & Nut
Atkins
Kashi
Private label
Total

Dollar sales
$263,670,225
$258,481,609
$221,651,893
$87,681,608
$76,133,991
$69,944,499
$57,932,755
$30,487,408
$26,798,160
$118,049,669
$1,378,581,925

% change
from
year ago
-7.2%
2.2%
-4.8%
6.8%
-4.9%
2.8%
-9.3%
-3.3%
-20.2%
-6.8%
-4.8%

Data for 52 weeks ended July 12, 2020
Total US - Multi-outlet with C-Store (Supermarkets, Drugstores and Mass Market Retailers,
Gas/C-Stores, Military Commissaries and Select Club & Dollar Retail Chains)
Source: Information Resources, Inc.

Milling & Baking News * Food Business News * Baking & Snack * Meat+Poultry * Pet Food Processing

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Corporate Profiles - 2020

Table of Contents for the Digital Edition of Corporate Profiles - 2020