Corporate Profiles - 2020 - 36

INDUSTRY REVIEW: MEAT AND POULTRY

chains in the United States have been recovering more quickly than their fullservice counterparts, which may be a positive for burger sales. Rabobank forecast
restaurant sales won't return to pre-pandemic levels until mid- to late-2022.

SUPPLY SIGNALS
The USDA's second-half 2020 forecasts for beef production were
LEADING FROZEN/REFRIGERATED

meat substitutes brands
1
2
3
4
5
6
7
8
9

MorningStar Farms
Beyond Meat Beyond Burger
Gardein
MorningStar Farms Grillers
Beyond Meat Beyond Sausage
Beyond Meat
Field Roast
Tofurky
Boca
Private label
Total

Dollar sales
$269,777,551
$76,375,327
$73,107,968
$59,038,706
$48,011,661
$44,125,796
$35,939,351
$34,098,028
$28,359,042
$25,254,543
$901,422,839

increased based on a faster-than-anticipated slaughter pace. The increase
in slaughter raised the annual beef production forecast to 27 billion lbs. The
2021 production forecast was lowered to 27.6 billion lbs on fewer expected
placements in first-half 2021, which will reduce fed cattle slaughter in the
second half of the year.
The strength of US consumer demand may be seen in beef import
LEADING REFRIGERATED

% change
from
year ago
20.1%
110.1%
30.0%
22.5%
330.1%
437.0%
16.9%
25.7%
15.0%
98.5%
48.9%

bacon brands
1
2
3
4
5
6
7
8
9

Oscar Mayer
Hormel Black Label
Wright
Smithfield
Farmland
Jimmy Dean
Bar-S
Farmer John
Sugardale
Private label
Total

Dollar sales
$967,957,963
$654,746,120
$472,203,913
$442,115,392
$185,821,998
$113,900,619
$95,419,177
$84,603,040
$82,638,948
$1,346,691,124
$5,540,711,816

% change
from
year ago
6.8%
21.7%
11.9%
17.1%
9.6%
40.3%
13.2%
16.8%
43.7%
13.0%
13.7%

Data for 52 weeks ended July 12, 2020
Total US - Multi-outlet with C-Store (Supermarkets, Drugstores and Mass Market Retailers, Gas/C-Stores, Military Commissaries and Select Club & Dollar Retail Chains)
Source: Information Resources, Inc.

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