Corporate Profiles - 2020 - 40

INDUSTRY REVIEW: DAIRY

Dairy
Pandemic accelerates sales surge, ignites slumping milk category
mericans are consuming dairy foods at a rate never seen before, according to the US Department of Agriculture's Economic Research Service.
For some categories, this was true even before the COVID-19 pandemic.
New data on annualized per capita consumption identify butter, cheese and
yogurt as the key drivers of dairy's growth, which reached a record high in
2019. Other categories, namely fluid milk, which had been declining significantly during the past two decades, experienced a boom in retail sales during
stay-at-home orders and show no signs of going back into a decline.
"Since USDA began tracking per capita dairy consumption in the 1970s,
the trend has continued upward for five straight decades, increasing 21%
since 1975," said Michael Dykes, president and chief executive officer of
the International Dairy Foods Association, Washington. "While Americans
have always turned to dairy products as fresh, nutritious staples in their
diets, they also value the versatility of dairy in new, delicious and more
accessible products.
"Thanks to its continued innovation and ingenuity, the dairy industry is
poised to continue to grow and deliver nutritious products for Americans."
In the past decade alone, domestic per capita consumption of cheese is up

LEADING NATURAL

1
2
3
4
5
6
7
8
9

Kraft Heinz Co.
Sargento Foods Inc.
Crystal Farms
Tillamook County Creamery
Dairy Farmers of America
Saputo Cheese USA, Inc.
BelGioioso Cheese
Dutch Farms
Cabot Creamery, Inc.
Private label
Total

LEADING

1
2
3
4
5
6
7
8
9

shredded cheese vendors
Dollar sales
$967,505,112
$336,875,309
$125,785,591
$104,380,521
$86,306,203
$50,700,048
$49,105,285
$33,267,289
$32,354,660
$3,736,874,398
$5,725,765,747

ice cream vendors

Dreyer's Grand Ice Cream Co.
Ben & Jerry's Homemade, Inc.
Blue Bell Creameries
Good Humor/Breyers
Wells Enterprises, Inc.
Turkey Hill Dairy
Unilever Bestfoods North America
Tillamook County Creamery
Friendly's Ice Cream LLC
Private label
Total

Dollar sales
$960,473,968
$595,508,681
$584,798,461
$477,140,418
$421,362,938
$316,452,456
$229,358,148
$174,292,411
$147,545,489
$1,221,975,851
$6,089,108,880

% change
from
year ago
3.6%
12.5%
11.6%
45.0%
18.5%
4.2%
22.6%
34.0%
25.3%
22.9%
18.7%

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A

19%; per capita butter consumption is up 24%; and per capita yogurt consumption is up 7%. Ice cream per capita consumption also rebounded in 2019,
increasing by a half-percent over 2018. Overall, ERS data show American dairy

LEADING NATURAL

1
2
3
4
5
6
7
8
9

Kraft
Sargento
Crystal Farms
Tillamook
Borden
BelGioioso
Frigo
Dutch Farms
Cabot
Private label
Total

LEADING
% change
from
year ago
3.9%
18.2%
14.0%
2.2%
-15.5%
18.8%
1.7%
41.7%
-1.6%
17.2%
10.6%

1
2
3
4
5
6
7
8
9

shredded cheese brands
Dollar sales
$961,193,972
$336,875,309
$119,086,526
$104,380,521
$75,666,801
$45,683,376
$35,495,736
$32,541,668
$32,354,660
$3,736,874,398
$5,725,765,747

ice cream brands

Dreyer's Grand
Ben & Jerry's
Blue Bell
Breyers
Turkey Hill
Other Unilever
Talenti
Blue Bunny
Halo Top
Private label
Total

Dollar sales
$960,473,968
$595,508,681
$584,798,461
$477,140,418
$316,452,456
$186,452,569
$183,474,966
$174,292,411
$164,617,890
$1,221,975,851
$6,089,108,880

% change
from
year ago
3.5%
12.5%
11.0%
45.0%
17.2%
22.5%
6.6%
33.4%
25.3%
22.9%
18.7%

% change
from
year ago
3.9%
18.2%
14.0%
2.2%
18.8%
-3.7%
5.7%
41.7%
-25.6%
17.2%
10.6%

Data for 52 weeks ended July 12, 2020
Total US - Multi-outlet with C-Store (Supermarkets, Drugstores and Mass Market Retailers, Gas/C-Stores, Military Commissaries and Select Club & Dollar Retail Chains)
Source: Information Resources, Inc.

40 \ October 2020

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Corporate Profiles - 2020

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