Corporate Profiles - 2022 - 22

INDUSTRY REVIEW: GRAIN-BASED FOODS
It starts
in the
Field...
CEO of Campbell Soup, said during a June earnings conference call.
In September, Campbell Soup said it was looking to fill more than 100 open
positions at its Willard, Conn.-based facility, the home of its Pepperidge Farm brand.
The Willard baking plant currently employs approximately 700 people and manufactures
up to 50 million Goldfish crackers daily. Because of this output, Campbell
Soup said Willard is affectionately dubbed the " Goldfish Capital of the World. "
Expansion also was on the mind of Greece-based snack and baked foods
company SnackCraft LLC, a subsidiary of Unismack SA. SnackCraft in September
said it will open its first US facility and headquarters in Kentwood, Mich.
The Kentwood location was chosen over a competing site in Chicago and will
be led by CEO Joseph Riley.
Specializing in allergen-free baked snacks and extrusions, SnackCraft's portfolio
already may be found at major retailers across the United States. The new
facility will specialize in co-packing and contract manufacturing baked crackers,
tortilla chips, single and twin-screw extruded snacks, and pellet snacks such as
vegetable chips and straws, according to the company. In addition, the facilities
will provide research and development innovation spaces, warehousing and
some third-party logistics to consumers.
Labeling also was in the spotlight this year.
Mondelez Global LLC, in collaboration with The Center for Science in the
Public Interest (CSPI), is changing the label on its Ritz Baked with Whole Wheat
Crackers, Ritz Baked with Whole Wheat Fresh Stack Crackers and Premium with
Whole Grain Saltine Crackers to provide additional information quantifying the
products' whole grain content.
On the front package of the labels, the products now will state the percentage
of their grains that are whole grains. The percentages are: Ritz Baked with
Whole Wheat Crackers (44%), Ritz Baked with Whole Wheat Fresh Stack Crackers
(44%) and Premium with Whole Grain Saltine Crackers (34%).
In addition, the CSPI said Mondelez has agreed to make the " baked with "
and " with " in the claims more prominent (i.e., at least 75% as large as the
words " whole wheat " or " whole grain " ).
Labeling was at the center of a US rebrand initiative at Breton Crackers, a
LEADING CENTER STORE
bar/finger snack cakes vendors % change
Dollar sales
$332,186,075
from
1 McKee Foods Corp.
2 Hostess Brands, Inc.
3 Grupo Bimbo
4 Flowers Foods LLC
5 Starbucks Coffee Co.
6 Mondelez International, Inc.
7 Cookies United LLC
8 The Hershey Co.
9 Glanbia PLC
Private label
Total
year ago
3.3%
$196,229,803
$98,087,155
$52,698,138
$44,130,006
$31,204,047
$8,925,049
$820,577,387
11.8%
9.1%
10.3%
42.2%
NA
17.1%
$5,478,962 2,421.4%
$4,802,304
$30,609,977
-14.7%
54.7%
15.2%
Data for 52 weeks ended Sept. 4, 2022
Total US - Multi-outlet with C-Store (Supermarkets, Drugstores and Mass Market Retailers, Gas/CStores,
Military Commissaries and Select Club & Dollar Retail Chains)
Source: IRI
22 \ November 2022
Milling & Baking News * Food Business News * Baking & Snack * Meat+Poultry * Dairy Processing
Corporate Profiles

Corporate Profiles - 2022

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