Corporate Profiles - 2022 - 46

INDUSTRY REVIEW: CONFECTIONERY
multi-color, multi-texture, " said Greg Guidotti, chief marketing officer at Ferrara.
The Hershey Co. is tapping into demand for gummy textures, expanding its
Jolly Ranchers Gummies lineup with Lemonade Stand flavors. The company is
LEADING
sugarless gum vendors
1 Mars Wrigley Confectionery US LLC
3 Mondelez International, Inc.
5 The Pur Co., Inc.
2 The Hershey Co.
4 Perfetti Van Melle
6 Project 7, Inc.
7 Ford Gum & Machine Co., Inc.
8 Simply Gum LLC
9 Strauss
10 Hager Pharma
Total
% change
from
Dollar sales
$869,647,179
$274,487,273
$247,547,295
$203,695,344
$2,579,803
$996,080
$729,594
$413,132
$230,673
$220,922
$1,601,756,913
year ago
15.8%
12.9%
3.4%
17.2%
7.9%
-30.5%
1,101.7%
NA
-20.9%
8.6%
13.2%
Data for 52 weeks ended Sept. 4, 2022
Total US - Multi-outlet with C-Store (Supermarkets, Drugstores and Mass Market Retailers,
Gas/C-Stores, Military Commissaries and Select Club & Dollar Retail Chains)
Source: IRI
bringing its Twizzlers brand into the gummy category with the launch of Twizzlers
Gummies, available in flavors like cherry-grape and cherry-lemonade.
Multiple textures star in new additions to Hershey's Reese's lineup. Building on
the success of brand extensions featuring crunchy inclusions like potato chips and
pretzels, the company launched Reese's Big Cup Stuffed with Reese's Puffs Cereal.
The " meta mashup " debuted this fall alongside Reese's Dipped Animal Crackers,
a line of bite-size cookies covered in peanut candy and dipped in milk chocolate.
BETTER-FOR-YOU TREATS
From products with less sugar to those with functional attributes and plantbased
formulations, the chocolate category is benefiting from a growing consumer
appetite for better-for-you options.
Sales of sugar-free chocolate have nearly doubled in the United States over
the past five years, according to IRI. US retail sales of sugar-free chocolate
products rose 27% over the 52-week period ended July 10, with volume sales
up 14%. The percent of households buying sugar-free chocolate over the 52week
period ended July 10 rose to 9.4%, up from 6.2% in 2019.
Greater assortment and new products are reasons for the sales increase in
sugar-free chocolate, according to IRI. Examples of recent sugar-free chocolate
Better dairy ingredients
through innovation.
Ingredient Source
Manufactured, Distributed
Food Applications
Bakery, Frozen Dessert,
Nutrition Bars, Soups
Infant Nutrition
Applications
Sports Nutrition
RTD and RTM Applications
Contact us to discuss how Agropur can add value to your formulations.
agropur.com/us * ingredients@agropur.com
46 \ November 2022
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