Corporate Profiles - 2023 - 22

100
YEARSof...
22 \ October 2023
LEADING CENTER STORE
bar/finger snack cakes vendors
Dollar sales
1 McKee Foods Corp.
2 Hostess Brands, Inc.
3 Grupo Bimbo SAB de CV
4 Starbucks Coffee Co.
5 Mondelez International, Inc.
6 Flowers Foods LLC
7 Cookies United LLC
8 The Hershey Co.
9 Horizon Food Group
Private label
Total
$397,962,910
$203,102,150
$107,000,946
$64,603,348
$62,249,119
$45,382,481
$10,888,447
$5,280,588
$3,089,765
$31,501,526
$943,374,140
% change
from
year ago
21.0%
3.5%
10.5%
44.2%
174.3%
-15.3%
11.1%
13.2%
0.5%
8.8%
16.7%
Data for 52 weeks ended July 16, 2023
Total US - Multi-outlet with C-Store (Supermarkets, Drugstores and Mass Market Retailers,
Gas/C-Stores, Military Commissaries and Select Club & Dollar Retail Chains)
Source: Circana OmniMarket Integrated Fresh
category totaled $1.54 billion, up nearly 15% from the same period a
year ago, according to Circana. Unit sales were down 1.3% at 519.21
million.
Hostess ranked second in bar/finger snack cakes at $203.1 million
(behind McKee Foods Corp. at $397.96 million), and ranked first in
cupcakes at $169.13 million, well ahead of Flowers Foods at $58.83
million.
While Smucker has yet to divulge its full plans for Hostess, Mark
T. Smucker, president and chief executive officer, did indicate that the
company is excited about entering the fast-growing sweet baked goods
category with Hostess' iconic brands.
" Smucker and Hostess have complementary capabilities that will
drive further growth and innovation, " he said.
At Mondelez International, Dirk Van de Put, chairman and CEO of the
Chicago-based company, has mentioned there is " a whole opportunity
for cakes and pastries. "
He said the company probably is " walking away from more opportunities
than jumping on them. "
That said, the risks the company has taken have been successful, he
said. He mentioned Airy Cake on Oreo in China and Oreo Cakesters in
the United States as examples.
McKee Foods, meanwhile, remained busy during the year adding
new products and expanding its partnership with Kellogg in the
cereal aisle. New products added included Big Pack Zebra Cakes and
a cookies and crème brownies item within the Little Debbie brand.
The company also launched Strawberry Swiss Rolls, the first time
it has introduced a year-round flavor extension to the classic Swiss
Roll since the product's launch in 1967.
The snack cakes feature the traditional Swiss Roll chocolate cake
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Corporate Profiles - 2023

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