Corporate Profiles - 2023 - 27

parents and parents in general) opted for less expensive brands and
restaurants when given the choice.
" The pizza battle is on, and grocery stores are winning, " said Dana
Baggett, client strategy director, restaurant
division at Vericast. " Consumers are
shifting to at-home pizza, resulting in the
big four pizza players (Domino's, Pizza
Hut, Papa John's and Little Caesars) losing
3% share of wallet compared to same
time last year, according to Numerator. "
US frozen pizza sales at retail increased
9% to $6.67 billion in the 52-week period
ended July 16, according to Circana,
even though brand leader DiGiorno saw
sales dip 2.8% to $1.36 billion. Red Baron
sales jumped 24% to $1.26 billion.
Nestle SA, Solon, Ohio, was innovative
in its DiGiorno brand by launching one
pizza with sliced dill pickles on one half
and pineapple chunks on the other half.
SOUP AND SAUCES
In ready-to-serve wet soup, US retail
net sales rose 3.8% to $2.03 billion for
the 52-week period, but unit sales plunged
11% to 784 million, according to Circana.
In condensed wet soup, US retail net sales
increased 2.4% to $1.57 billion, but unit
sales fell nearly 10% to 927 million.
The Campbell Soup Co., Camden, NJ,
in July launched gluten-free condensed
cooking soups in Cream of Mushroom and
Cream of Chicken varieties. A Campbell
Soup Co. survey of 600 Americans aged
18 to 64 found nearly 20% of respondents
said they were avoiding gluten.
The gaps between net sales and unit
sales were more striking in pourable
salad dressings. US retail sales jumped
nearly 15% to $2.50 billion, but unit
sales slipped 3.1% to 713 million.
Innovation came in sauces. Heinz hot varieties
launched in the three spicy ketchup
flavors of chipotle, jalapeño and habanero
along with a new Heinz Hot 57 sauce, which
adds a jalapeño twist to the brand's 57 sauce.
" Listening to insights gleaned from our
audience showed us that a sauce's heat
source really matters to them, which served as a North Star in creating
new products with curated and flavorful, pepper-specific bases, " said
Lindsay Davis, brand manager, Heinz innovation at Kraft Heinz. CP
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