Corporate Profiles - 2023 - 34

GRAIN-BASED FOODS
research to get a snapshot of where consumers landed after all of
this change. "
Midan's research was conducted in early 2023 through a survey of
US consumers on their meat and poultry buying preferences.
Based on the survey, Midan identified five new consumer segments,
including connected trendsetters, claim seekers, convenience cravers,
committed carnivores and classic palates.
Connected trendsetters make up 14% of the consumer base and
hold the highest average household income at $73,000, according to
the report. As the youngest of the segments, averaging 37 years of age,
these consumers are the most engaged with their meat and poultry
purchasing decisions. Midan defined the group by its connection to the
internet, to each other and to the products they purchase.
A majority of the group purchases their meat online at least some of the
time. Many were defined as adventurous eaters, and almost 70% said they
rely on convenient meat products like pre-marinated and pre-seasoned options.
The largest group of meat and poultry consumers are the claim
seekers (24%), who average 56 years of age. The cohort is willing to
pay more for products that meet their standards for healthy that are
LEADING REFRIGERATED
bacon vendors
% change
from
Dollar sales
1 Kraft Heinz Co.
2 Hormel Foods Corp.
3 Smithfield Foods, Inc.
4 Tyson Refrigerated Processed Meats, Inc.
5 Farmland Foods, Inc.
6 Hillshire Brands Co.
7 Sugardale Foods, Inc.
8 Bar-S Foods Co.
9 Clougherty Packing LLC
Private label
Total
$980,540,438
$794,461,693
$530,635,555
$493,816,556
$161,208,882
$155,969,675
$90,595,089
$89,530,007
$88,515,268
$1,554,887,649
$5,876,632,353
year ago
-8.2%
-1.2%
-7.3%
-6.8%
-10.7%
-8.0%
4.6%
-17.9%
-11.9%
-6.7%
-7.2%
Data for 52 weeks ended July 16, 2023
Total US - Multi-outlet with C-Store (Supermarkets, Drugstores and Mass Market Retailers,
Gas/C-Stores, Military Commissaries and Select Club & Dollar Retail Chains)
Source: Circana OmniMarket Integrated Fresh
Quality Testing, Quality Service
* Over 200 years combined food safety & quality experience.
* Unmatched customer service
* Rapid turn-around time
* Provides a full range of analytical services including:
- Bake Testing and Product Evaluation
- Physical Dough Testing
- Proximate Analyses
- Grain and Flour Analyses
- Physical Tests, Mycotoxins
- Nutritional Labeling
- Microbiology
- Allergen Testing
- Pesticide Residues
- Glyphosate testing
- Shelf-Life Studies
- Vitamins and Minerals
- COA verifi cation
Let us help you with your analytical,
food safety and quality assurance needs.
34 \ October 2023
Address:
The leading cereal chemistry laboratory in the US
Direct for pricing/capabilities:
9503 N Congress Avenue
Kansas City, MO 64153
Visit our website: www.gpalab.com
Rich Kendrick: Phn (316) 617-7883
Email: rkendrick@gpalab.com
Milling & Baking News * Food Business News * Baking & Snack * Meat+Poultry * Dairy Processing * Pet Food Processing
Direct for Lab:
Phn: (816) 891-7337
Fax: (816) 891-7450
Corporate Profiles
Email: gpal@gpalab.com
INDUSTRY REVIEW: meat and poultry
©NEW AFRICA - STOCK.ADOBE.COM

http://www.gpalab.com

Corporate Profiles - 2023

Table of Contents for the Digital Edition of Corporate Profiles - 2023