Corporate Profiles - 2024 - 26

GRAIN-BASED FOODS
million in annual sales, up 122% over the past four years, according
to the study. The use of the air fryer has gained popularity. The
report noted air fryer ownership has jumped 27 percentage points
since 2020. As a result, the number of frozen foods with air-frying
instructions has surged 90% in the past four years, according to the
Future of Frozen Food 2024 report.
The United States is by far the world's largest frozen food marketplace.
Eight in 10 Americans choose frozen food at least once
weekly, and most consume them about four times each week, according
to the report. More than half of Americans have frozen food
on hand, especially vegetables, and nearly half now own at least one
secondary freezer.
In ready-to-serve soup, Campbell Soup Co. is experiencing category
pressure from consumers trading down to lower-price brands.
" We expect both dynamics to improve as the weather changes
and the role of ready-to-serve at lunch becomes more relevant, "
said Mark Clouse, president and chief executive officer of Campbell
LEADING READY-TO-SERVE
soup vendors
1 General Mills, Inc.
2 Campbell Soup Co.
3 Amy's Kitchen, Inc.
4 Pacific Foods of Oregon, Inc.
5 Rao's Specialty Foods, Inc.
6 Conagra Brands
7 Imagine Foods, Inc.
8 Goya Foods, Inc.
9 Annie's Homegrown, Inc.
Private label
Total
LEADING READY-TO-SERVE
soup brands
1 Progresso
2 Campbell's
3 Amy's
4 Pacific
5 Rao's
6 Imagine
7 Goya
8 Healthy Choice
9 Marie Callender's
Private label
Total
% change
from
Dollar sales
$804,365,572
$793,154,838
$105,543,080
$83,829,277
$50,760,432
$16,564,045
$10,535,159
$9,507,951
$9,040,117
$85,243,902
$2,036,352,206
year ago
-5.9%
-8.9%
-6.9%
-2.5%
25.3%
6.0%
3.0%
-18.9%
-1.5%
-1.5%
-5.9%
% change
from
Dollar sales
$807,436,596
$793,154,838
$105,543,080
$83,829,277
$50,760,432
$25,424,294
$16,564,045
$10,535,159
$5,886,180
$85,243,902
$2,036,352,206
year ago
-5.5%
-8.9%
-6.9%
-2.5%
25.3%
-7.1%
6.0%
3.0%
-7.7%
-1.5%
-5.9%
Soup. " We are already seeing some stabilization and are confident
about our robust pipeline of innovation and marketing across our
Chunky, Pacific and Rao's brands. "
Retail sales in ready-to-serve soup fell 9% at Campbell Soup
Co. in the 52-week period ended July 14, according to Circana.
Other decreases in the category were 5.5% for General Mills, Inc.
and 7% for Amy's Kitchen.
In pourable salad dressings, sales increased 2.3%, but unit
sales were flat. The Kraft Heinz Co., Chicago, rebranded its various
sauces, dressings and spreads into its Kraft Sauces portfolio.
" We know that 30% of our consumers are already purchasing
Kraft sauces in multiple categories, " said Alan Kleinerman,
vice president of global disruptive innovation at Kraft Heinz. " By
uniting our sauces, spreads and salad dressings under one master
brand, we're transforming Kraft Sauces to create a toolkit of
flavorful enhancers that consumers can use however they like and
drive greater value. " CP
LEADING POURABLE
salad dressing vendors
1 HV Food Products Co.
2 Ken's Foods, Inc.
3 Kraft Heinz Co.
4 Conagra Brands, Inc.
5 T. Marzetti Co.
6 Del Sol Food Co.
7 Newman's Own, Inc.
8 Primal Nutrition LLC
9 B&G Foods, Inc.
Private label
Total
LEADING POURABLE
salad dressing brands
1 Hidden Valley
2 Ken's
3 Kraft
4 Wish-Bone
5 T. Marzetti
6 Briannas
7 Newman's Own
8 Primal Kitchen
9 B&G
Private label
Total
% change
from
Dollar sales
$711,688,164
$402,150,348
$336,878,887
$206,820,712
$177,402,198
$72,837,621
$55,135,997
$41,382,158
$29,008,282
$479,027,397
$2,738,862,110
Data for 52 weeks ended July 14, 2024
Total US - Multi-outlet with C-Store (Supermarkets, Drugstores and Mass Market Retailers, Gas/C-Stores, Military Commissaries and Select Club & Dollar Retail Chains)
Source: Circana OmniMarket Integrated Fresh
year ago
-1.6%
6.4%
2.0%
2.5%
4.0%
1.1%
-13.2%
2.9%
12.4%
7.4%
2.3%
% change
from
Dollar sales
$711,688,164
$402,150,350
$337,456,908
$229,222,053
$213,083,482
$72,837,621
$55,135,997
$41,382,158
$29,046,530
$479,027,397
$2,738,862,110
year ago
-1.6%
6.4%
1.5%
1.7%
2.6%
1.1%
-13.2%
2.9%
10.0%
7.4%
2.3%
26 \ October 2024
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Corporate Profiles - 2024

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