Corporate Profiles - 2024 - 38
GRAIN-BASED FOODS
snacking trend that shows no signs of slowing. The dips are marketed
in locations throughout the supermarket, including the self-service deli,
refrigerated dairy and produce departments. They are sold alone, as well
as with accompaniments such as vegetable sticks, crackers or pretzels.
Yogurt and cottage cheese are also active in the snacking space.
Claims such as high-protein, lactose-free, low-sugar and aids digestion
appeal to shoppers seeking health and wellness.
" Yogurt is really filling the opportunities for consumers on their wellbeing
journey, " said Sally Lyons Wyatt, executive vice president and
practice leader at Circana.
John Crawford, vice president, client insights for dairy at Circana,
said, " Cottage cheese is seeing strong growth for both brands and
private label, as TikTok lifted the entire category. Forty-five percent of
households now buy cottage cheese. "
TikTok and other social media have made cottage cheese a star, with
influencers showcasing its snackability and versatility. From adding it to
avocado toast to churning it into ice cream, cottage cheese has become
" the " high-protein base for getting creative in the kitchen. The trend comes at a
time when there's been limited innovation in the category. It's just mainstream
cottage cheese - whole milk and low-fat - that is booming. Circana data
showed unit sales of private label cottage cheese were up 5.7% in 2023, as
compared to the previous year. Branded unit sales were up nearly 12%.
Ice cream is another must have for most US households, with the
average American eating about 20 lbs of ice cream each year, or about
4 gallons, according to the International Dairy Foods Association, Washington.
It's all about at-home frozen treating during inflationary times.
Pints, in particular, are a powerful package size in ice cream. By definition,
pints hold 16 oz of product; however, for economics, some " pint "
packs contain a little less. Regardless of how much is inside, pints cost
more - often a lot more - on a per-ounce base than larger-sized ice
cream containers. In fact, numerous artisan, hand-crafted brands command
as much as $15 per pint at retail. Such smaller-size containers,
though more expensive, invite consumers to try something new. There's
less product, and thus less risk of waste if you don't like it. CP
38 \ October 2024
Milling & Baking News * Food Business News * Baking & Snack * Meat+Poultry * Dairy Processing * Pet Food Processing
Corporate Profiles
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