Meat + Poultry - November 2010 - 40
SODIUM-REDUCTION
Kraft has reduced the sodium in its Oscar Mayer
Deli Fresh Chicken Breast Strips by 20 percent.
shown to reduce sodium levels by
more than 25 percent in products with
less than 1 percent salt.
Bell Flavors & Fragrances, Northbrook, Ill., offers ReduxSo natural
flavor that may be used in meat products as well as snacks, condiments
and soups. In many applications,
ReduxSo can reduce sodium levels
by as much as 40 percent.
Corporate responsibility
In March, Kraft Foods Inc., Northfield, Ill., announced plans to reduce sodium by an average of 10
percent across its North American
portfolio over the next two years.
Kraft's plan will amount to eliminating more than 10 million lbs of salt
from foods. It will impact more than
1,000 stock-keeping units, according
"We are reducing sodium
because it's good for
customers, and, if done
properly, it's good for
business."
to a statement by Rhonda Jordan,
president, Health & Wellness, for
Kraft Foods.
Oscar Mayer Bologna, currently
at 310 mg. of sodium per serving, is
scheduled for a 17 percent sodium
reduction.
"We are reducing sodium because
it's good for customers, and, if done
properly, it's good for business," Jordan said. "A growing number of consumers are concerned about their sodium intake, and we want to help them
translate their intentions into actions."
Kraft already has reduced sodium
by 5 percent to 30 percent in many
products. Since 2008, the company has reduced sodium in all Oscar
Mayer white turkey deli-meat products by at least 15 percent and in Oscar Mayer Deli Fresh Chicken Breast
Strips by 20 percent.
Nestle Prepared Foods Co. plans
to reduce sodium content in its products by an additional 10 percent from
earlier reduction targets. The initiative, which will be gradual and last
through 2015, includes the company's
Stouffer's, Lean Cuisine, Buitoni, Hot
Pockets and Lean Pockets brands.
"We are dedicated to helping people improve their overall wellness by
providing convenient, wholesome and
delicious foods," said Brad Alford,
chairman and CEO of Nestle USA.
"That's what we mean by 'Good Food,
Good Life,' the statement that appears
on a number of our consumer communications. Adjusting our sodium
levels is part of our broader effort to
create delicious and nutritious options
that contribute to healthier lifestyles."
Spearheading the multi-brand initiative is Stouffer's Farmers' Harvest,
a line of three family-size meals and
seven new individual servings. The
products are expected to be available
by year's end and feature whole grains,
sea salt, olive oil and, in several instances, a half-cup of vegetables. Sodium content for the Farmers' Harvest
line ranges from 660 mg. to 950 mg.
Sara Lee Deli has expanded its
pre-sliced, deli-meats portfolio with
the launch of a lower-sodium option.
Sara Lee Fresh Ideas lower-sodium,
pre-sliced deli meats are available in
four varieties: oven-roasted turkey
breast; honey-roasted turkey breast;
honey ham; and Virginia brand ham.
According to Sara Lee officials,
both the oven-roasted turkey breast
and the honey-roasted turkey breast
contain 25 percent less sodium (380
mg.) than USDA data for the two varieties, while the honey ham and Virginia brand ham meats both contain
32 percent less sodium (390 mg.) than
40 * Meat&Poultry * November 2010 * www.MeatPoultry.com
USDA data for the two varieties.
Sara Lee Fresh Ideas are also available in slice-to-order varieties of oven-roasted turkey breast, honey ham,
oven-roasted chicken breast and roast
beef with between 36 percent and 42
percent less sodium.
"Increasingly, today's consumers
are searching for food options that deliver what they need when it comes to
taste, variety, convenience and quality, without having to sacrifice," said
Paula Shikany, director of Sara Lee
Deli. "In 2009, Sara Lee Deli introduced its Sara Lee Fresh Ideas lower-sodium, sliced-to-order meats to
give consumers a choice in the selfservice deli department. Based upon
consumer response, Sara Lee Deli
identified the opportunity to provide
a pre-packaged premium option."
Sara Lee Fresh Ideas lower-sodium products are available for the self-service deli
counter, including oven-roasted turkey
breast, honey ham, oven-roasted chicken
breast and roast beef.
Reducing sodium in deli meats
isn't as simple as just cutting back -
salt plays a vital role in the flavor and
food safety of these products. "Salt is
an important ingredient in food for
flavor and food safety and when it is
reduced the total formula needs to
be adjusted," Shikany said. "For the
lower-sodium pre-sliced meats, we
balance the overall flavor profile while
reducing the salt and maintaining our
food-safety standard. " ■
We would like to hear from you - to comment
on this story or to request reprints, contact us
by e-mail at meatpoultry@sosland.com.
Meat + Poultry - November 2010
Table of Contents for the Digital Edition of Meat + Poultry - November 2010
Contents
Meat + Poultry - November 2010 - 1
Meat + Poultry - November 2010 - 2
Meat + Poultry - November 2010 - 3
Meat + Poultry - November 2010 - Contents
Meat + Poultry - November 2010 - 5
Meat + Poultry - November 2010 - 6
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