Meat + Poultry - November 2010 - 83

IRRADIATION

Nordion and GRAY*STAR, a fi rm
in New Jersey," Eustice adds.
While the amount of irradiated
meat and poultry sold in the US has
remained relatively steady at around
15 million lbs. annually, the quantity
of irradiated produce sold at retail

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has tripled during the past two years
and now stands at 35 million lbs.,
Eustice iterates. "Currently, about
175 million lbs. of irradiated spices
are also being sold and distributed in
the US annually [which is about onethird of total US annual spice usage]

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76 * Meat&Poultry * November 2010 * www.MeatPoultry.com

(Continued from Page 74)
circular logic of 'Can we bring
the cost down by building something closer to the processor or
distributor?' Unfortunately, if
you don't have the volume, the
economics don't work."
Regarding shipping product
to a third-party irradiator, Hunter admits it does complicate logistics and inventory handling.
"But those are things that can be
worked out. They are certainly
not deal breakers," he adds.
There still are what Hunter
calls 'early adopters' - "executives
who really care about food safety
and realize it's the best technique.
They want to be able to sleep at
night and not worry about their
companies in terms of lawsuits
and recalls and that's pretty much
where it is right now."

A consumer-driven
technology
Food irradiation in the US will
continue to be demand-driven,
Hunter predicts. "Anybody who
wants to be successful in the
food irradiation business is going to have to irradiate a variety
of foods including spices, oysters [another emerging market],
fruits and vegetables, as well as
meat and poultry," he adds. "So,
there are opportunities out there;
it's certainly a fledgling industry,
even to this day when you look at
the potential volume out there."
Meat and poultry processors
interested in learning more about
food irradiation can visit the Food
Irradiation Processors Alliance
Web site: www.fipa.us.
"I serve as [the FIPA] elected
chair," Hunter says. "It's a small
group of companies that are either contract irradiators or manufacturers of irradiation equipment. Basically, we're in existence
for industry dialogue."■

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Meat + Poultry - November 2010

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