Meat&Poultry - February 2011 - 34

ISERNIO’S SAUSAGE

“Michael Durand is a stellar performer,” Isernio says of the newly appointed GM. “He’s the fi nest salesman I’ve worked with in my 30 years running this company. He was instrumental in launching [this expansion] from its beginning to where it is today,” Isernio says. “He has good insights on our trade, and he gets things done. He’s a very focused person, and he’s going to have a national sales director and East Coast regional director.” Isernio says he wants to focus on the strategic, longterm end of the business, particularly looking at the company’s expansion, which is now under way. The biggest part of that expansion is the movement of the company to a new facility. For the past 30 years, it has been located in Seattle, north of Boeing Field, operating with one line. “We’re looking at tripling the size of our company, because we really need three lines,” Isernio says. The new facility, which will be located in Kent, Wash., 10 miles south of Seattle, will triple the company’s space from 20,000 sq. ft. to 60,000 sq. ft. Frank says he is hoping to begin construction in a few months, in the middle of Durand the summer. Completion should take about five months. Because Isernio’s Sausage is a privately held company, Frank is reluctant to discuss the company’s fi nancials. “If you look at commodity producers, I guess we’d be considered small,” he grants. But he describes his organization as “mid-size.” Despite the sentiment in the industry that mid-size companies have the toughest time competing today, he disagrees with that assessment. “The advantage of mid-size and small companies is we can turn on a dime if we need to,” he says. “Big companies can’t do that. And small and very small companies don’t have the economy of scale we do. They’re forced in many ways to fi nd a niche they can compete in. We do effective strategic planning, which I think gives us a competitive advantage. We have a big enough footprint, a history with major retailers, we can move across our business world with credibility.”

Expanding distribution
The next part of its expansion is expected to take place next month, when Isernio’s Sausage products come all the way to the East Coast, with distribution of some of its products at Wal-Mart, as well as additional Target and Super Target stores. “Wal-Mart is moving toward selling premium products, and that’s where we’re coming in,” Isernio says, speaking especially about his sausage roll products. “This is a brand new category for many retailers, and they’ve discovered people are buying these rolls who’ve never bought sausage or sausage
34 • Meat&Poultry • February 2011 • www.MeatPoultry.com



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Meat&Poultry - February 2011

Table of Contents for the Digital Edition of Meat&Poultry - February 2011

Meat&Poultry - February 2011
Commentary - Weighty menu considerations
Business Notes - Flav’s Fried Chicken opens in Iowa
Business Notes - Bob Evans Farms names new CFO
Business Notes - Wendy’s/Arby’s Group considers selling Arby’s
Business Notes - NCBA sets 2011 policy priorities
Business Notes - Smithfi eld executives warn of higher prices
Business Notes - McDonald’s income up in 2010
Business Notes - ‘Temple Grandin’ actress wins Golden Globe, Screen Actors award
Business Notes - Former Swift & Co. CEO joins Kraft
Regulatory - Digging in on nutrition labeling
Washington - New FDA law means end to status quo
The Annual Sausage Report - Processing I.Q.
The Annual Sausage Report - Sausage smart in Seattle
The Annual Sausage Report - Precision stuffi ng
Processor Profi le - The real deal
Sanitation Tips - Earth-friendly sanitation
Sanitation Tips - Going 'green'
Consejos Sanitarios - Eligiendo el verde
Maintenance Tips - Training the horse to drink
Lean Tips - Simple solutions save money
Small Business Matters - Small processors’ outlook: Partly cloudy
Packaging Solutions - Packaging sustainability
The Annual Sausage Report - Going gourmet
Food Ingredient Solutions - Clean and (not so) simple
From the Corral - Reconnecting with the public
Names in the News
New Product Showcase
Advertisers
The Insider
Over Herd
AMI Preview -- Focusing on Innovation
Meat&Poultry - February 2011 - Business Notes - Bob Evans Farms names new CFO
Meat&Poultry - February 2011 - 2
Meat&Poultry - February 2011 - 3
Meat&Poultry - February 2011 - 4
Meat&Poultry - February 2011 - 5
Meat&Poultry - February 2011 - 6
Meat&Poultry - February 2011 - 7
Meat&Poultry - February 2011 - Commentary - Weighty menu considerations
Meat&Poultry - February 2011 - 9
Meat&Poultry - February 2011 - Business Notes - Wendy’s/Arby’s Group considers selling Arby’s
Meat&Poultry - February 2011 - 11
Meat&Poultry - February 2011 - Business Notes - Smithfi eld executives warn of higher prices
Meat&Poultry - February 2011 - 13
Meat&Poultry - February 2011 - Business Notes - McDonald’s income up in 2010
Meat&Poultry - February 2011 - 15
Meat&Poultry - February 2011 - Business Notes - Former Swift & Co. CEO joins Kraft
Meat&Poultry - February 2011 - Regulatory - Digging in on nutrition labeling
Meat&Poultry - February 2011 - 18
Meat&Poultry - February 2011 - 19
Meat&Poultry - February 2011 - Washington - New FDA law means end to status quo
Meat&Poultry - February 2011 - 21
Meat&Poultry - February 2011 - The Annual Sausage Report - Processing I.Q.
Meat&Poultry - February 2011 - 23
Meat&Poultry - February 2011 - 24
Meat&Poultry - February 2011 - 25
Meat&Poultry - February 2011 - 26
Meat&Poultry - February 2011 - 27
Meat&Poultry - February 2011 - 28
Meat&Poultry - February 2011 - 29
Meat&Poultry - February 2011 - The Annual Sausage Report - Sausage smart in Seattle
Meat&Poultry - February 2011 - 31
Meat&Poultry - February 2011 - 32
Meat&Poultry - February 2011 - 33
Meat&Poultry - February 2011 - 34
Meat&Poultry - February 2011 - 35
Meat&Poultry - February 2011 - The Annual Sausage Report - Precision stuffi ng
Meat&Poultry - February 2011 - 37
Meat&Poultry - February 2011 - 38
Meat&Poultry - February 2011 - 39
Meat&Poultry - February 2011 - 40
Meat&Poultry - February 2011 - 41
Meat&Poultry - February 2011 - 42
Meat&Poultry - February 2011 - 43
Meat&Poultry - February 2011 - Processor Profi le - The real deal
Meat&Poultry - February 2011 - 45
Meat&Poultry - February 2011 - 46
Meat&Poultry - February 2011 - 47
Meat&Poultry - February 2011 - 48
Meat&Poultry - February 2011 - 49
Meat&Poultry - February 2011 - Sanitation Tips - Earth-friendly sanitation
Meat&Poultry - February 2011 - 51
Meat&Poultry - February 2011 - Sanitation Tips - Going 'green'
Meat&Poultry - February 2011 - Consejos Sanitarios - Eligiendo el verde
Meat&Poultry - February 2011 - Maintenance Tips - Training the horse to drink
Meat&Poultry - February 2011 - 55
Meat&Poultry - February 2011 - 56
Meat&Poultry - February 2011 - Lean Tips - Simple solutions save money
Meat&Poultry - February 2011 - 58
Meat&Poultry - February 2011 - 59
Meat&Poultry - February 2011 - Small Business Matters - Small processors’ outlook: Partly cloudy
Meat&Poultry - February 2011 - 61
Meat&Poultry - February 2011 - 62
Meat&Poultry - February 2011 - 63
Meat&Poultry - February 2011 - 64
Meat&Poultry - February 2011 - 65
Meat&Poultry - February 2011 - Packaging Solutions - Packaging sustainability
Meat&Poultry - February 2011 - 67
Meat&Poultry - February 2011 - 68
Meat&Poultry - February 2011 - 69
Meat&Poultry - February 2011 - The Annual Sausage Report - Going gourmet
Meat&Poultry - February 2011 - 71
Meat&Poultry - February 2011 - 72
Meat&Poultry - February 2011 - 73
Meat&Poultry - February 2011 - 74
Meat&Poultry - February 2011 - 75
Meat&Poultry - February 2011 - Food Ingredient Solutions - Clean and (not so) simple
Meat&Poultry - February 2011 - 77
Meat&Poultry - February 2011 - 78
Meat&Poultry - February 2011 - 79
Meat&Poultry - February 2011 - 80
Meat&Poultry - February 2011 - 81
Meat&Poultry - February 2011 - From the Corral - Reconnecting with the public
Meat&Poultry - February 2011 - Names in the News
Meat&Poultry - February 2011 - New Product Showcase
Meat&Poultry - February 2011 - 85
Meat&Poultry - February 2011 - 86
Meat&Poultry - February 2011 - 87
Meat&Poultry - February 2011 - 88
Meat&Poultry - February 2011 - 89
Meat&Poultry - February 2011 - 90
Meat&Poultry - February 2011 - 91
Meat&Poultry - February 2011 - 92
Meat&Poultry - February 2011 - Advertisers
Meat&Poultry - February 2011 - Over Herd
Meat&Poultry - February 2011 - 95
Meat&Poultry - February 2011 - 96
Meat&Poultry - February 2011 - AMI Preview -- Focusing on Innovation
Meat&Poultry - February 2011 - AMI2
Meat&Poultry - February 2011 - AMI3
Meat&Poultry - February 2011 - AMI4
Meat&Poultry - February 2011 - AMI5
Meat&Poultry - February 2011 - AMI6
Meat&Poultry - February 2011 - AMI7
Meat&Poultry - February 2011 - AMI8
Meat&Poultry - February 2011 - AMI9
Meat&Poultry - February 2011 - AMI10
Meat&Poultry - February 2011 - AMI11
Meat&Poultry - February 2011 - AMI12
Meat&Poultry - February 2011 - AMI13
Meat&Poultry - February 2011 - AMI14
Meat&Poultry - February 2011 - AMI15
Meat&Poultry - February 2011 - AMI16
Meat&Poultry - February 2011 - AMI17
Meat&Poultry - February 2011 - AMI18
Meat&Poultry - February 2011 - AMI19
Meat&Poultry - February 2011 - AMI20
Meat&Poultry - February 2011 - AMI21
Meat&Poultry - February 2011 - AMI22
Meat&Poultry - February 2011 - AMI23
Meat&Poultry - February 2011 - AMI24
Meat&Poultry - February 2011 - AMI25
Meat&Poultry - February 2011 - AMI26
Meat&Poultry - February 2011 - AMI27
Meat&Poultry - February 2011 - AMI28
Meat&Poultry - February 2011 - AMI29
Meat&Poultry - February 2011 - AMI30
Meat&Poultry - February 2011 - AMI31
Meat&Poultry - February 2011 - AMI32
Meat&Poultry - February 2011 - AMI33
Meat&Poultry - February 2011 - AMI34
Meat&Poultry - February 2011 - AMI35
Meat&Poultry - February 2011 - AMI36
Meat&Poultry - February 2011 - AMI37
Meat&Poultry - February 2011 - AMI38
Meat&Poultry - February 2011 - AMI39
Meat&Poultry - February 2011 - AMI40
Meat&Poultry - February 2011 - AMI41
Meat&Poultry - February 2011 - AMI42
Meat&Poultry - February 2011 - AMI43
Meat&Poultry - February 2011 - AMI44
Meat&Poultry - February 2011 - AMI45
Meat&Poultry - February 2011 - AMI46
Meat&Poultry - February 2011 - AMI47
Meat&Poultry - February 2011 - AMI48
Meat&Poultry - February 2011 - AMI49
Meat&Poultry - February 2011 - AMI50
Meat&Poultry - February 2011 - AMI51
Meat&Poultry - February 2011 - AMI52
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