Meat&Poultry - July 2011 - 32

BEEF-FLAVOR ATTRIBUTES

upper two-thirds of the Choice supply, such as Certified Angus Beef. Woerner points out that the Angus breed claim alone, doesn’t necessarily guarantee higher-quality beef with marbling to earn a Choice grade. There are plenty of Angus Select-graded products on the market today. “Everyone has really used the Angus name because of its marketing distinction, but not all Angus products are created equal,” he says. “Consumers, food professionals, chefs and people in the culinary world should be very well aware of that.” Another breed that is growing in popularity is Wagyu cattle, marketed by many companies as American-style Kobe. According to Woerner, when offered in blind taste tests he conducts on a regular basis, Wagyu is typically the favorite. “They like the mouthfeel of the fat in the beef,” he says. The flavor associated with highly marbled beef such as Wagyu, is most often described as “buttery” by consumers and is what most US consumers enjoy. “That’s why we grain-finish cattle in this country; it’s for quality purposes.” Most US beef is finished on corn, “which tends to stabilize or neutralize flavor profi le differences,” and it explains why tenderness is more likely to be the most distinctive difference in flavor. When it comes to the average beef eater, pinning down a specific attribute or taste is usually a challenge. The relationship between tenderness, marbling and how these factors impact beef flavor is the subject of considerable debate. But indeed, tenderness is perhaps the most important contributor to the overall beef-eating experience. It is the product of marbling, aging and breed type. “What we think contributes the most to a positive beef-eating experience is tenderness,” says Woerner. Tenderness and mouthfeel, he says, is most related to the level of fat in a beef cut.

Grass vs. grain
Beef production experts say the easiest way to affect the flavor of a product

is to manipulate the fat within it; not only the amount but the composition of the fat. The type of feed used in production and finishing is one manner of affecting fat composition. For example, when comparing grass vs. grain-finished steer, the fatty acid profi le of each is considerably different. Grass-finished beef, most of which is not assigned a quality grade by the US Dept. of Agriculture, is typically leaner than grain-finished beef. There are differences in the fatty-acid profile of each. Grass-fi nished has a higher proportion of omega-3 fatty acids, however in these proportions, the amounts don’t make a difference in terms of health benefits. A grain-fi nished steer that is fatter than a grass-finished steer actually contains more omega-3 fatty acids, said Woerner, but in lower proportions. In taste tests, there is a distinct contrast in flavors between the two. “There is a big difference in flavor, mainly from the leanness of the product and the fatty-acid profile differences.” Most consumers, he says, would classify grass-fed beef as stronger in flavor, or in many cases, they will categorize the flavor as “gamey.” “Based on research done here, we have classified those flavors as being ‘grassy’ or even a fishy-type of flavor,” which is related to influence of omega-3 in the meat that is a prod-

uct of the grass finishing, he says. For some consumers, these flavor profi les are the epitome of beef flavors. “They like the stronger, gamier flavor of grass-fi nished beef,” according to Woerner, “but they are a minority.” The average consumer in the US favors traditionally produced, grainfi nished beef, which makes up more than 96 percent of all beef produced in the US. He contends that if demand for grass-fed beef was higher, ranchers would produce more, but for now the supply is adequate to meet the needs of the niche. To appeal to that niche, most grass-fed beef companies market their product as “locally raised and processed” and often is sold at local farmer’s markets or regional supermarkets.

Aging tastefully
Aging is another means of influencing beef flavor. Dry aging is achieved by exposing the meat to an open-air environment where humidity is controlled, without the benefit of packaging. The more common method, wet aging, occurs when a product is packaged in a vacuum-sealed bag, and results in higher yields of product because there is no dehydration loss like there is with dry aging. According to Woerner, there is a discernible flavor difference between the two aging methods, but they are too subtle for most consumers to detect. Dry-aged products have a concentration of flavors due to the dehydration process. “Those products have microflora or in some cases certain types of mold growing on that product that can impart specific flavors.” In blind taste testing, however, most consumers are unable to taste the difference between dry and wet aging, Woerner says. “Beef connoisseurs can distinguish that difference, but the general public generally won’t.” Due to the leanness and absence of fat in grass-fed beef, the benefits of dry aging this type of product comes at the expense of dehydrating the exposed lean meat. “So instead of trimming off the exterior fat that you normally would with grain-finished beef,

32 • Meat&Poultry • July 2011 • www.MeatPoultry.com


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Meat&Poultry - July 2011

Table of Contents for the Digital Edition of Meat&Poultry - July 2011

Meat&Poultry - July 2011
Contents
Commentary - Focusing on the ‘right stuff’
Undercover video shows pig abuse at Iowa Select Farms facility
Cagle’s to cut shift, 300 jobs
Sara Lee finalizes deal for Aidells Sausage
DOJ, George’s strike a deal on plant acquisition
JBS Australia beef plant to shut down
Smithfi eld 4Q, FY 2011 net income, sales rise
Washington - Boosting food-safety oversight
Inter-provincial trade update
Nature’s fury
Savory infl uences
Countdown to test-and-hold
A looming threat
Food defense on the front burner
Sicilian roots, deep in the heart of East Texas
Postal packaging
Choosing a container
Stunning evolution
Links
Hometown heroes
Stoking the fi res
Fired up
Bit by bit
Beyond 40 hours
Names in the News
New Product Showcase
Classified Advertising
Advertisers
The Insider
Meat&Poultry - July 2011 - Meat&Poultry - July 2011
Meat&Poultry - July 2011 - 2
Meat&Poultry - July 2011 - 3
Meat&Poultry - July 2011 - Contents
Meat&Poultry - July 2011 - 5
Meat&Poultry - July 2011 - 6
Meat&Poultry - July 2011 - 7
Meat&Poultry - July 2011 - Commentary - Focusing on the ‘right stuff’
Meat&Poultry - July 2011 - 9
Meat&Poultry - July 2011 - Sara Lee finalizes deal for Aidells Sausage
Meat&Poultry - July 2011 - 11
Meat&Poultry - July 2011 - DOJ, George’s strike a deal on plant acquisition
Meat&Poultry - July 2011 - 13
Meat&Poultry - July 2011 - Smithfi eld 4Q, FY 2011 net income, sales rise
Meat&Poultry - July 2011 - 15
Meat&Poultry - July 2011 - Washington - Boosting food-safety oversight
Meat&Poultry - July 2011 - 17
Meat&Poultry - July 2011 - Inter-provincial trade update
Meat&Poultry - July 2011 - 19
Meat&Poultry - July 2011 - Nature’s fury
Meat&Poultry - July 2011 - 21
Meat&Poultry - July 2011 - 22
Meat&Poultry - July 2011 - 23
Meat&Poultry - July 2011 - 24
Meat&Poultry - July 2011 - 25
Meat&Poultry - July 2011 - 26
Meat&Poultry - July 2011 - 27
Meat&Poultry - July 2011 - 28
Meat&Poultry - July 2011 - 29
Meat&Poultry - July 2011 - Savory infl uences
Meat&Poultry - July 2011 - 31
Meat&Poultry - July 2011 - 32
Meat&Poultry - July 2011 - 33
Meat&Poultry - July 2011 - 34
Meat&Poultry - July 2011 - 35
Meat&Poultry - July 2011 - 36
Meat&Poultry - July 2011 - 37
Meat&Poultry - July 2011 - 38
Meat&Poultry - July 2011 - 39
Meat&Poultry - July 2011 - Countdown to test-and-hold
Meat&Poultry - July 2011 - 41
Meat&Poultry - July 2011 - 42
Meat&Poultry - July 2011 - 43
Meat&Poultry - July 2011 - 44
Meat&Poultry - July 2011 - 45
Meat&Poultry - July 2011 - A looming threat
Meat&Poultry - July 2011 - 47
Meat&Poultry - July 2011 - 48
Meat&Poultry - July 2011 - 49
Meat&Poultry - July 2011 - 50
Meat&Poultry - July 2011 - 51
Meat&Poultry - July 2011 - Food defense on the front burner
Meat&Poultry - July 2011 - 53
Meat&Poultry - July 2011 - 54
Meat&Poultry - July 2011 - 55
Meat&Poultry - July 2011 - 56
Meat&Poultry - July 2011 - 57
Meat&Poultry - July 2011 - Sicilian roots, deep in the heart of East Texas
Meat&Poultry - July 2011 - 59
Meat&Poultry - July 2011 - 60
Meat&Poultry - July 2011 - 61
Meat&Poultry - July 2011 - 62
Meat&Poultry - July 2011 - Postal packaging
Meat&Poultry - July 2011 - Choosing a container
Meat&Poultry - July 2011 - 65
Meat&Poultry - July 2011 - Stunning evolution
Meat&Poultry - July 2011 - 67
Meat&Poultry - July 2011 - 68
Meat&Poultry - July 2011 - 69
Meat&Poultry - July 2011 - 70
Meat&Poultry - July 2011 - 71
Meat&Poultry - July 2011 - 72
Meat&Poultry - July 2011 - Links
Meat&Poultry - July 2011 - Hometown heroes
Meat&Poultry - July 2011 - 75
Meat&Poultry - July 2011 - Stoking the fi res
Meat&Poultry - July 2011 - 77
Meat&Poultry - July 2011 - 78
Meat&Poultry - July 2011 - 79
Meat&Poultry - July 2011 - Fired up
Meat&Poultry - July 2011 - 81
Meat&Poultry - July 2011 - 82
Meat&Poultry - July 2011 - 83
Meat&Poultry - July 2011 - 84
Meat&Poultry - July 2011 - 85
Meat&Poultry - July 2011 - Bit by bit
Meat&Poultry - July 2011 - 87
Meat&Poultry - July 2011 - 88
Meat&Poultry - July 2011 - 89
Meat&Poultry - July 2011 - 90
Meat&Poultry - July 2011 - 91
Meat&Poultry - July 2011 - Beyond 40 hours
Meat&Poultry - July 2011 - 93
Meat&Poultry - July 2011 - Names in the News
Meat&Poultry - July 2011 - 95
Meat&Poultry - July 2011 - New Product Showcase
Meat&Poultry - July 2011 - 97
Meat&Poultry - July 2011 - 98
Meat&Poultry - July 2011 - 99
Meat&Poultry - July 2011 - Classified Advertising
Meat&Poultry - July 2011 - 101
Meat&Poultry - July 2011 - 102
Meat&Poultry - July 2011 - 103
Meat&Poultry - July 2011 - 104
Meat&Poultry - July 2011 - Advertisers
Meat&Poultry - July 2011 - The Insider
Meat&Poultry - July 2011 - 107
Meat&Poultry - July 2011 - 108
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