Nathan Bernthal tending the Southern Pride cooker in the outside entrance area where customer traffic is brisk. Still, the Bernthals shy away from heavy wholesale trade to vendors at the local festivals or others who could market their products. “We don’t go after them,” Bernthal continues. “Those [wholesalers] who “Those [wholesalers] who want our product seek us out and deal on our terms. Life is much less complicated that way.” want our product seek us out and deal on our terms. Life is much less complicated that way.” Their small retail section measures 40 ft by 120 ft and beats vibrantly as the heart of the company. www.MeatPoultry.com • September 2011 • Meat&Poultry • 43http://www.pacproinc.com http://www.MeatPoultry.com