Meat&Poultry - September 2011 - 44

BERNTHAL PACKING CO.

A clean and tastefully stocked service retail counter and display cases dole out the fresh meats and cured meats while three freezer bins are available for self-service customers. There are some poultry and seafood lines available, which the Bernthals offer for

sale at retail along with some snack items like potato chips, but sales are 90 percent meat. In addition, the retail area features a respectable beer and wine sales area. But lest anyone think this family-

S Sustainable P Paperboard Trays f for the Meat and P Poultry Industries

owned Saginaw Valley business is missing the boat on the heavy tourist trade Frankenmuth generates, Bernthal says he is moving slowly but plans to deliberately tap into that potential for extra sales. “We like to think of ourselves as a work in progress,” he notes. “We want to take better advantage of our Southern Pride cooker in the outside entrance area where the traffic is strong. We envision a table area and grill serving up our ribs, chicken, brats and sausages and pulled pork for great casual dining and onthe-go purchases. The summers in Frankenmuth are what we call our ‘gold time’ for opportunity.” He says while the family owned business has no plans to advertise in the future, it is in the process of developing a website that will open the door to not only locals but tourists who are coming into the area

“The summers in Frankenmuth are what we call our ‘GOLD TIME’ for opportunity.”
• Certified repulpable and recyclable by Western Michigan University. • All Powertray paperboards and coatings are FDA compliant 21 CFR, parts 170-189. • 100% of Powertray materials, machinery, and converting are proudly Made in the USA! • Available in all colors- white, yellow, blue, rose, black. • Powertray paperboard trays are the cost effective 21st Century solution to Styrofoam meat and poultry trays.
For information about Powertray please contact Jay Hilbish | Powertray, LLC P.O. Box 700 | 300 Bethel Church Road Mocksville, North Carolina 27028 (704)517-1440 |jayhilbish@power-tray.com

www.power-tray.com
44 • Meat&Poultry • September 2011 • www.MeatPoultry.com

and could be persuaded to try their products. However pragmatic they may seem, the Bernthals certainly possess the attitude and the tools to approach every challenge in a deliberate manner. Dawn, who works from home, handles the bookwork and accounting, and Nathan, 27, works full-time in the business and isn’t out shopping for new digs. Bernthal says he would like to ramp up and expand the sausage produc t ion but feels con f ident that his employee base can handle anything: “Many of our employees have been here 20 to 30 years and they are extremely competent. We do have very little turnover,” he says. That bodes well for this fall when Frankenmuth area residents push Bernt hal Pack ing Co. into t heir

http://www.power-tray.com http://www.MeatPoultry.com

Meat&Poultry - September 2011

Table of Contents for the Digital Edition of Meat&Poultry - September 2011