curry ketchup, and one or two spicy ketchups out there – but they were very difficult to find and clearly not memorable enough to talk about. “We wondered why unique flavors were not more accessible to the consumer,” she adds. “We changed that with our fi rst three flavors: beer and onions, chili and smoky mesquite, which were quickly joined by dill pickle & celery and mustard spice.” The product line’s introduction went better than expected, Smith says. “In prior businesses, I learned that the only way to succeed is to actually listen,” she says. “We had a specific request from a national meat company to introduce a bacon flavor. Our chefs went to work immediately CAN YOUR MACHINE... Mix, Vacuum Marinate & Tumble your product in a 400lb Buggy?? Before mixing meat After mixing meat Before marinating whole chickens After marinating whole chickens Before mixing vegetables After mixing vegetables advanced hygiene solutions from For more information, visit us at www.cmpsolutions.net Tel: 951.808.4376 | email: sales@cmpsolutions.net 71 www.MeatPoultry.com • September 2012 • Meat&Poultry •http://www.cmpsolutions.net http://www.MeatPoultry.com