Meat&Poultry - October 2012 - 27

The Annual Bacon Report

Iconic indulgence
Unique flavors and formats propel bacon into other day-parts
BY ERICA SHAFFER
eshaffer@sosland.com

B

acon has moved beyond the breakfast table, a trend that was

evident by the variety of bacon and pork dishes offered to attendees of the 2012 Annual Bacon Fest held in Kansas City, Mo., this past month. Bacon pierogies, bacon-topped brownies, bacon cheddar brats and even Bloody Mary cocktails spiked with bacon-flavored vodka were available for attendees to sample. All of those tasty products served to show that bacon can be more than a nextdoor neighbor to eggs – bacon has a lot to offer as an ingredient to dishes traditionally prepared for other day-parts. “The Internet really started the bacon craze,” says Bert Lawson, manager of culinary and consumer services for Farmland Foods, Inc. in Kansas City, Mo. “Funny shirts, funny sayings — bacon had a quick, cult-like following. And all of sudden there were YouTube videos for Bacon Weaves, Country Fried Bacon and even the infamous Bacon Explosion. “Then came the bacon-specific cookbooks, bacon-scented candles, bacon-flavored toothpicks; it has taken off,” she adds. Bacon is a comfort food most associated with breakfast, but that connection has been turned on its head, according to data from NPD Group, a market research company. Bacon
Consumers have been going “hog wild” over bacon for many years. It is the perfect side dish and succulent ingredient for a variety of retail and foodservice offerings.

has seen the most growth in dinnertime meals as consumers add slices to burgers or use them as an appetizer ingredient, NPD says.

product that doesn’t seem to lose its appeal among consumers. In fact, consumer demand is driving bacon sales at Springdale, Ark.-based Tyson Foods Inc., according to Brian Chrisman, Bacon Complex Manager, Consumer Products, Tyson Foods. “Demand for bacon is very high,” Chrisman says. “We find our consumers are asking for more convenience — whether that’s using the product as an ingredient or in small portions.” Consumers purchased more than 700 million lbs. of fresh, uncooked bacon between August 2011 and August 2012, reaching two-thirds of US households, according to retail and

Consumer cravings
For the 52 weeks ending Aug. 12, total sales of refrigerated retail bacon (excluding Walmart) totaled $2.5 billion, up 3.5 percent from the same year-ago period, according to Symphony IRI Group. Private-label bacon led the list of the top-20 sellers at $587.7 million in sales, an increase of 6.3 percent from a year ago. Despite a sluggish economy and increasing pork prices, bacon is one

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Meat&Poultry - October 2012

Table of Contents for the Digital Edition of Meat&Poultry - October 2012

Meat&Poultry - October 2012
Table of Contents
Business Notes - CFIA issues corrective actions for XL Foods following recall
ConAgra expands frozen meal production
FSIS to redesign E. coli testing
Group lobbies Trader Joe’s for antibiotic-free meat
BPI suing ABC News for defamation
More companies revamp hog housing
HSUS CEO makes bid for seat on Tyson board
Jack Link’s to acquire Skylark Meats plant
Washington - Election influence
Cover Story - Assessing the fallout
The Annual Bacon Report - Iconic indulgence
The Annual Bacon Report - Belly-centric
Packaging Solutions - Open-and-shut case
Sanitation - Keeping it clean
Meat Perspectives - Averting problems
Small Business Matters - Field of dreams
Meat Processing Operations & Engineering - A passion for bacon
Sanitation Tips - Better blending
Sanitation Tips - Clean-in-place or out?
From the Corral - Improving public communication
New Product Showcase
Names in the News
Classified Advertising
Advertisers
The Insider
Meat&Poultry - October 2012 - Meat&Poultry - October 2012
Meat&Poultry - October 2012 - 2
Meat&Poultry - October 2012 - 3
Meat&Poultry - October 2012 - Table of Contents
Meat&Poultry - October 2012 - 5
Meat&Poultry - October 2012 - 6
Meat&Poultry - October 2012 - 7
Meat&Poultry - October 2012 - Business Notes - CFIA issues corrective actions for XL Foods following recall
Meat&Poultry - October 2012 - 9
Meat&Poultry - October 2012 - 10
Meat&Poultry - October 2012 - FSIS to redesign E. coli testing
Meat&Poultry - October 2012 - BPI suing ABC News for defamation
Meat&Poultry - October 2012 - 13
Meat&Poultry - October 2012 - More companies revamp hog housing
Meat&Poultry - October 2012 - Jack Link’s to acquire Skylark Meats plant
Meat&Poultry - October 2012 - 16
Meat&Poultry - October 2012 - Washington - Election influence
Meat&Poultry - October 2012 - 18
Meat&Poultry - October 2012 - 19
Meat&Poultry - October 2012 - Cover Story - Assessing the fallout
Meat&Poultry - October 2012 - 21
Meat&Poultry - October 2012 - 22
Meat&Poultry - October 2012 - 23
Meat&Poultry - October 2012 - 24
Meat&Poultry - October 2012 - 25
Meat&Poultry - October 2012 - 26
Meat&Poultry - October 2012 - The Annual Bacon Report - Iconic indulgence
Meat&Poultry - October 2012 - 28
Meat&Poultry - October 2012 - 29
Meat&Poultry - October 2012 - 30
Meat&Poultry - October 2012 - 31
Meat&Poultry - October 2012 - 32
Meat&Poultry - October 2012 - 33
Meat&Poultry - October 2012 - The Annual Bacon Report - Belly-centric
Meat&Poultry - October 2012 - 35
Meat&Poultry - October 2012 - 36
Meat&Poultry - October 2012 - 37
Meat&Poultry - October 2012 - 38
Meat&Poultry - October 2012 - 39
Meat&Poultry - October 2012 - 40
Meat&Poultry - October 2012 - 41
Meat&Poultry - October 2012 - Packaging Solutions - Open-and-shut case
Meat&Poultry - October 2012 - 43
Meat&Poultry - October 2012 - 44
Meat&Poultry - October 2012 - 45
Meat&Poultry - October 2012 - Sanitation - Keeping it clean
Meat&Poultry - October 2012 - 47
Meat&Poultry - October 2012 - 48
Meat&Poultry - October 2012 - 49
Meat&Poultry - October 2012 - 50
Meat&Poultry - October 2012 - 51
Meat&Poultry - October 2012 - Meat Perspectives - Averting problems
Meat&Poultry - October 2012 - 53
Meat&Poultry - October 2012 - 54
Meat&Poultry - October 2012 - 55
Meat&Poultry - October 2012 - Small Business Matters - Field of dreams
Meat&Poultry - October 2012 - 57
Meat&Poultry - October 2012 - 58
Meat&Poultry - October 2012 - 59
Meat&Poultry - October 2012 - 60
Meat&Poultry - October 2012 - Meat Processing Operations & Engineering - A passion for bacon
Meat&Poultry - October 2012 - 62
Meat&Poultry - October 2012 - 63
Meat&Poultry - October 2012 - 64
Meat&Poultry - October 2012 - 65
Meat&Poultry - October 2012 - 66
Meat&Poultry - October 2012 - 67
Meat&Poultry - October 2012 - 68
Meat&Poultry - October 2012 - 69
Meat&Poultry - October 2012 - Sanitation Tips - Better blending
Meat&Poultry - October 2012 - 71
Meat&Poultry - October 2012 - Sanitation Tips - Clean-in-place or out?
Meat&Poultry - October 2012 - 73
Meat&Poultry - October 2012 - 74
Meat&Poultry - October 2012 - 75
Meat&Poultry - October 2012 - From the Corral - Improving public communication
Meat&Poultry - October 2012 - 77
Meat&Poultry - October 2012 - New Product Showcase
Meat&Poultry - October 2012 - 79
Meat&Poultry - October 2012 - 80
Meat&Poultry - October 2012 - 81
Meat&Poultry - October 2012 - Names in the News
Meat&Poultry - October 2012 - 83
Meat&Poultry - October 2012 - 84
Meat&Poultry - October 2012 - Classified Advertising
Meat&Poultry - October 2012 - 86
Meat&Poultry - October 2012 - 87
Meat&Poultry - October 2012 - 88
Meat&Poultry - October 2012 - Advertisers
Meat&Poultry - October 2012 - The Insider
Meat&Poultry - October 2012 - 91
Meat&Poultry - October 2012 - 92
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