Meat&Poultry - February 2013 - 25
Fully cooked products are the biggest contributor to
breakfast sausage category growth, as consumers seek out
more convenient options delivering the same great taste
Top 5
Sausage Brands
and quality of fresh breakfast sausage, says Amy Grabow,
vice president of marketing for Hillshire Brands’ Jimmy
Dean brand. “We’re also seeing consumer demand for
poultry options is up, as consumers continue to request
better-for-you products for their breakfasts that are full
of savory, delicious taste,” she adds.
In 2012, the retail breakfast sausage category experienced a 1.4 percent increase in dollar sales while Jimmy Dean breakfast sausage increased 4.4 percent in dollar sales, according to the SymphonyIRI Group. “Fully
cooked sausage drove this category growth as a result of
innovative product launches, such as Jimmy Dean Hearty
Sausage Crumbles, which was voted ‘Breakfast Product of
the Year’ by [60,000] consumers in 2011,” Grabow says.
In addition, Jimmy Dean recently introduced a new
sweet and savory, fully cooked poultry option – Fully
Cooked Maple Turkey Sausage Patties – which adds fla-
1 Jimmy Dean
2 Johnsonville
3 Bob Evans
4 Private-Label
5 Tennessee Pride
$476,223,400
$138,211,900
$124,238,500
$123,165,500
$85,777,460
vor and variety to the Jimmy Dean portfolio of better-foryou, fully cooked products.
In the frozen protein breakfast category, Jimmy Dean is
expanding its Delights by Jimmy Dean product portfolio,
a line of great-tasting, better-for-you, frozen convenience
products featuring less than 300 calories. The newest additions to this line are three varieties of Delights Flatbread
Sandwiches: Turkey Sausage, Egg & Cheese; Bacon, Egg
& Cheese and the fi rst meatless option to the Delights by
Jimmy Dean portfolio featuring Egg White with Spinach
& Mozzarella-Style Cheese. These products will be available in grocery stores nationwide starting in February.
The Jimmy Dean brand is also scheduled to start rolling
out new packaging for its line of refrigerated breakfast
products, including fresh-roll sausage and fully cooked
links and patties, early this year.
1 Johnsonville
2 Hillshire Farm
3 Private-Label
4 Eckrich
5 Lit’l Smokies
$651,767,600
$451,526,100
$278,350,200
$184,851,700
Hillshire Farm
$122,885,000
At foodservice, burritos and wraps experienced the
largest growth from 2009-12, according to Mintel’s Breakfast Restaurant Trends – US, February 2012. Breakfast in
restaurants has been increasing in popularity, as many
Latest 52-week period ending 12/02/2012. Total US Multi-Outlet (Supermarkets,
Drugstores, Mass Market Retailers, Military Commissaries and Select Club & Dollar
Retail Chains). Source: SymphonyIRI Group.
operators have added breakfast platforms in an effort to
counteract lukewarm consumer spending. Pepe’s Break-
Regarding top breakfast dishes on menus during 2009-
fast Burrito, a meal wrapped up in a flour tortilla, con-
12, sausage ranked 14 out of 20 offerings. Other top break-
taining pieces of bacon and sausage, scrambled eggs, pico
fast dishes, which may include sausage, and their rankings
de gallo, beans and cheese, is one example of products
are platter, ranked No. 3; omelet, ranked No. 4; wrap, 11;
moving this category.
scramble, 12; crepe, 16; skillet, 17; and taco, 19.
www.MeatPoultry.com • February 2013 • Meat&Poultry •
25
http://www.MeatPoultry.com
Meat&Poultry - February 2013
Table of Contents for the Digital Edition of Meat&Poultry - February 2013
Meat&Poultry - February 2013
Table of Contents
Commentary - Sage advice
Business Notes - Cargill closes Texas beef plant
Olymel to acquire Big Sky
JBS acquires XL Foods’ Canadian operations
McDonald’s settles Halal-based lawsuit
Zacky Farms selling assets to family trust
Sanderson Farms pays $1M-plus to Nash County
Washington - HACCP visions
Sausage Report - Serious sausage
Sausage Report - By the numbers
Sausage Report - Soaring to new heights
Meat Processing Operations & Engineering - Institutional focus
Wrap artists
Promoting Lockout-tagout
Sanitation Tips - Protecting employees
Small Business Matters - Lake-effect
Ingredient Issues - Reducing Salt
CEO Series - Taking the torch
Food Safety - Staying safe
Labor - Tools of the trade
New Product Showcase
Names in the News
Classified Advertising
Ad Index
Meat&Poultry - February 2013 - Meat&Poultry - February 2013
Meat&Poultry - February 2013 - 2
Meat&Poultry - February 2013 - 3
Meat&Poultry - February 2013 - Table of Contents
Meat&Poultry - February 2013 - 5
Meat&Poultry - February 2013 - 6
Meat&Poultry - February 2013 - 7
Meat&Poultry - February 2013 - Commentary - Sage advice
Meat&Poultry - February 2013 - 9
Meat&Poultry - February 2013 - Olymel to acquire Big Sky
Meat&Poultry - February 2013 - JBS acquires XL Foods’ Canadian operations
Meat&Poultry - February 2013 - McDonald’s settles Halal-based lawsuit
Meat&Poultry - February 2013 - Sanderson Farms pays $1M-plus to Nash County
Meat&Poultry - February 2013 - Washington - HACCP visions
Meat&Poultry - February 2013 - 15
Meat&Poultry - February 2013 - 16
Meat&Poultry - February 2013 - Sausage Report - Serious sausage
Meat&Poultry - February 2013 - 18
Meat&Poultry - February 2013 - 19
Meat&Poultry - February 2013 - 20
Meat&Poultry - February 2013 - 21
Meat&Poultry - February 2013 - 22
Meat&Poultry - February 2013 - 23
Meat&Poultry - February 2013 - Sausage Report - By the numbers
Meat&Poultry - February 2013 - 25
Meat&Poultry - February 2013 - 26
Meat&Poultry - February 2013 - 27
Meat&Poultry - February 2013 - Sausage Report - Soaring to new heights
Meat&Poultry - February 2013 - 29
Meat&Poultry - February 2013 - 30
Meat&Poultry - February 2013 - 31
Meat&Poultry - February 2013 - 32
Meat&Poultry - February 2013 - 33
Meat&Poultry - February 2013 - 34
Meat&Poultry - February 2013 - 35
Meat&Poultry - February 2013 - 36
Meat&Poultry - February 2013 - Meat Processing Operations & Engineering - Institutional focus
Meat&Poultry - February 2013 - 38
Meat&Poultry - February 2013 - 39
Meat&Poultry - February 2013 - 40
Meat&Poultry - February 2013 - 41
Meat&Poultry - February 2013 - 42
Meat&Poultry - February 2013 - 43
Meat&Poultry - February 2013 - 44
Meat&Poultry - February 2013 - 45
Meat&Poultry - February 2013 - 46
Meat&Poultry - February 2013 - 47
Meat&Poultry - February 2013 - Wrap artists
Meat&Poultry - February 2013 - 49
Meat&Poultry - February 2013 - 50
Meat&Poultry - February 2013 - 51
Meat&Poultry - February 2013 - 52
Meat&Poultry - February 2013 - 53
Meat&Poultry - February 2013 - Promoting Lockout-tagout
Meat&Poultry - February 2013 - 55
Meat&Poultry - February 2013 - Sanitation Tips - Protecting employees
Meat&Poultry - February 2013 - 57
Meat&Poultry - February 2013 - 58
Meat&Poultry - February 2013 - 59
Meat&Poultry - February 2013 - Small Business Matters - Lake-effect
Meat&Poultry - February 2013 - 61
Meat&Poultry - February 2013 - 62
Meat&Poultry - February 2013 - 63
Meat&Poultry - February 2013 - Ingredient Issues - Reducing Salt
Meat&Poultry - February 2013 - 65
Meat&Poultry - February 2013 - 66
Meat&Poultry - February 2013 - 67
Meat&Poultry - February 2013 - CEO Series - Taking the torch
Meat&Poultry - February 2013 - 69
Meat&Poultry - February 2013 - 70
Meat&Poultry - February 2013 - 71
Meat&Poultry - February 2013 - 72
Meat&Poultry - February 2013 - 73
Meat&Poultry - February 2013 - Food Safety - Staying safe
Meat&Poultry - February 2013 - 75
Meat&Poultry - February 2013 - 76
Meat&Poultry - February 2013 - 77
Meat&Poultry - February 2013 - Labor - Tools of the trade
Meat&Poultry - February 2013 - 79
Meat&Poultry - February 2013 - New Product Showcase
Meat&Poultry - February 2013 - 81
Meat&Poultry - February 2013 - Names in the News
Meat&Poultry - February 2013 - 83
Meat&Poultry - February 2013 - Classified Advertising
Meat&Poultry - February 2013 - 85
Meat&Poultry - February 2013 - 86
Meat&Poultry - February 2013 - 87
Meat&Poultry - February 2013 - 88
Meat&Poultry - February 2013 - Ad Index
Meat&Poultry - February 2013 - 90
Meat&Poultry - February 2013 - 91
Meat&Poultry - February 2013 - 92
Meat&Poultry - February 2013 - 93
Meat&Poultry - February 2013 - 94
Meat&Poultry - February 2013 - Reiser - 1
Meat&Poultry - February 2013 - Reiser - 2
Meat&Poultry - February 2013 - Reiser - 3
Meat&Poultry - February 2013 - Reiser - 4
Meat&Poultry - February 2013 - Reiser - 5
Meat&Poultry - February 2013 - Reiser - 6
Meat&Poultry - February 2013 - Reiser - 7
Meat&Poultry - February 2013 - Reiser - 8
Meat&Poultry - February 2013 - Reiser - 9
Meat&Poultry - February 2013 - Reiser - 10
Meat&Poultry - February 2013 - Reiser - 11
Meat&Poultry - February 2013 - Reiser - 12
Meat&Poultry - February 2013 - Reiser - 13
Meat&Poultry - February 2013 - Reiser - 14
Meat&Poultry - February 2013 - Reiser - 15
Meat&Poultry - February 2013 - Reiser - 16
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