Meat&Poultry - April 2013 - 49

Photo courtesy of 2009 Vogue Entertaining and Travel Produce Awards

FILIPINO FARE

Praxair Technology
a very strong performance during the
recession, followed by a still positive

ColdFront™ Even Chill
System for bulk product chilling

but slightly lower growth trend, likely driven by a return to restaurants.
However, the category is forecast to
grow in the future due to its heightened popularity,” says John Frank,
category manager with CPG food and
drink at Mintel. “As Americans, especially younger people, have palates
that are becoming more adventurous
and sophisticated, they are also eager
to explore lesser-known cuisines with
unique flavor combinations.”
Ethnic food retail sales experienced
solid yearly sales performance, espe-

The labor saving ColdFront™ Even Chill

cially during the recession, with an

System supplies quick, precise and

overall growth of 12 percent from

controlled delivery of CO2 snow to bulk

Andrew Zimmern, host of the

2007 to 2009; this performance was

product containers, using a unique

Travel Channel’s Bizarre Foods show,

likely driven by a migration from res-

injection system.

says that Filipino food is currently

taurant eating to increased food-store

most predominant on the West Coast

purchases for at-home dining due to

but is slowly moving across the coun-

restricted budgets. However, sales

Filipino food is all about fresh and flavorful while
also addressing health and wellness issues.

• Excellent product quality

try. And Chain Pulse Magazine called
out Filipino foods as an ethnic food
to watch in 2013 and beyond. Foodservice trend tracker Suzy Badaracoa,
president of Culinary Tides, Tualatin,
Ore., says Asian cuisine is shifting to

Efﬁcient & cost-effective

“Filipino food is
often described
as the original
fusion of flavors.”

more extreme and that Filipino food

increased by only 4.5 percent from

is at the forefront and seems to be get-

2010 to 2012, a much lower rate than

ting traction.

• Excellent yield retention
• Increases production capacity
• Efﬁcient cryogen consumption
• Full accessibility for sanitation
• Produces evenly chilled product
throughout bulk bin

what has been seen during the recesOptimize your cooling process and
your product quality with Praxair.

According to new research from

sion. Nevertheless, according to Min-

Chicago-based Mintel, young Amer-

tel the ethnic food market is forecast

icans and those with children like

to grow by 20.3 percent from 2012

to spice things up in the kitchen.

to 2017, likely driven by continued

Visit us at praxairfood.com

Some nine in 10 adults aged 25-to-

consumer interest and more focused

or use your smartphone

34-years-old say they prepared eth-

product development.

to scan the QR code to
see a video of the Even

nic food at home in the past month

Chill System.

vs. only 68 percent of those 65-plus

Defining Filipino flavors

years of age. In addition, 91 percent

The Philippines is a tropical coun-

of Americans with children under the

try comprised of more than 7,000 is-

age of 18 in the home cooked ethnic

lands in Southeast Asia. Although in

food compared to 78 percent of those

the States its cuisine is not as well-

without children.

known as that of its nearest neighbors

“The ethnic food category has had

– Thailand and Vietnam – it is one
www.MeatPoultry.com • April 2013 • Meat&Poultry •
P10416-13

49
http://www.praxairfood.com
Meat&Poultry - April 2013

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