Meat&Poultry - April 2013 - 73
ground beef in l-, 3-, 5- and 10-lb.
beef lovers can order American Kobe
value-added products in this type of
chubs, also in various lean points. Ty-
beef in a 1-lb. chub package through
packaging, such as seasoned ground
son’s new Star Ranch Angus markets
processors like West Dakota Kobe, in
beef for tacos and chili, may appear. ■
1-, 3- and 5-lb. sizes.
Miles City, Mont.
Another merchandising benefit of
Since chub packages offer high-
chubs is the versatility for processors
barrier properties and convenience,
Lynn Petrak is a free-lance writer based in the
Chicago area.
and retailers. Chubs can be made in
custom sizes, for a limited-time or
unique merchandising program, due
to its simple fi lm and club form.
With chub packaging, processors
can offer more choices for ground
beef, in either fresh or frozen form.
While processors like FPL Foods and
Agri Beef generally sell their grinds in
fresh rolls, they also offer frozen rolls
to retailers and foodservice operators.
Ground-beef chubs appeal to consumers looking for convenience and
value, but many consumers are used
to the traditional tray and appreciate
the attributes a tray provides. For the
launch of its new Star Ranch Angus
rolls, Tyson is rolling out a broad retail promotion educating consumers about the benefits of the chubs
through signage, dividers, rail strips,
coupons and recipe tear pads. Tyson
is also educating meat department
staff about the quality of ground beef
sold in chubs via coupons to meat-de-
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New uses for chubs
Looking ahead to new uses for chubs
in the ground-beef segment, although
chubs are appreciated for the value
they offer, it doesn’t mean that premium ground-beef brands can’t be
merchandised in this format. In addition to Tyson’s Star Angus line, Harris
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www.MeatPoultry.com • April 2013 • Meat&Poultry •
73
http://www.heatandcontrol.com
http://www.MeatPoultry.com
Meat&Poultry - April 2013
Table of Contents for the Digital Edition of Meat&Poultry - April 2013
Meat&Poultry - April 2013
Table of Contents
Commentary - Communications fix
Business Notes - COOL keeps simmering
Meat inspections funded through September
National Beef buys remaining interest in Kansas City Steak
Smithfield sees success in packaged meat
House of Raeford to phase out turkey business
Washington - Focusing on public health
Cover Story - Targeting US Hispanics
Cover Story - Seminole Strategy
Burger Trends - Building better burgers
Food Safety - Washing away risk
Small Business Matters - Selling the experience
Ingredient Solutions - Filipino flair
Meat Processing Operations & Engineering - Food-safety savvy
Improving food safety
Sanitation Tips - Heat intervention
Totally Tubular
Labor - Answering the whistle
Slaughtering Solutions - Large pig stunning
Names in the News
New Product Showcase
Classified Advertising
Ad Index
The Insider
Meat&Poultry - April 2013 - Meat&Poultry - April 2013
Meat&Poultry - April 2013 - 2
Meat&Poultry - April 2013 - 3
Meat&Poultry - April 2013 - Table of Contents
Meat&Poultry - April 2013 - 5
Meat&Poultry - April 2013 - 6
Meat&Poultry - April 2013 - 7
Meat&Poultry - April 2013 - Commentary - Communications fix
Meat&Poultry - April 2013 - 9
Meat&Poultry - April 2013 - Business Notes - COOL keeps simmering
Meat&Poultry - April 2013 - 11
Meat&Poultry - April 2013 - National Beef buys remaining interest in Kansas City Steak
Meat&Poultry - April 2013 - Smithfield sees success in packaged meat
Meat&Poultry - April 2013 - House of Raeford to phase out turkey business
Meat&Poultry - April 2013 - 15
Meat&Poultry - April 2013 - Washington - Focusing on public health
Meat&Poultry - April 2013 - 17
Meat&Poultry - April 2013 - Cover Story - Targeting US Hispanics
Meat&Poultry - April 2013 - 19
Meat&Poultry - April 2013 - 20
Meat&Poultry - April 2013 - Cover Story - Seminole Strategy
Meat&Poultry - April 2013 - 22
Meat&Poultry - April 2013 - 23
Meat&Poultry - April 2013 - 24
Meat&Poultry - April 2013 - 25
Meat&Poultry - April 2013 - 26
Meat&Poultry - April 2013 - 27
Meat&Poultry - April 2013 - 28
Meat&Poultry - April 2013 - 29
Meat&Poultry - April 2013 - Burger Trends - Building better burgers
Meat&Poultry - April 2013 - 31
Meat&Poultry - April 2013 - 32
Meat&Poultry - April 2013 - 33
Meat&Poultry - April 2013 - 34
Meat&Poultry - April 2013 - 35
Meat&Poultry - April 2013 - 36
Meat&Poultry - April 2013 - 37
Meat&Poultry - April 2013 - Food Safety - Washing away risk
Meat&Poultry - April 2013 - 39
Meat&Poultry - April 2013 - 40
Meat&Poultry - April 2013 - 41
Meat&Poultry - April 2013 - Small Business Matters - Selling the experience
Meat&Poultry - April 2013 - 43
Meat&Poultry - April 2013 - 44
Meat&Poultry - April 2013 - 45
Meat&Poultry - April 2013 - Ingredient Solutions - Filipino flair
Meat&Poultry - April 2013 - 47
Meat&Poultry - April 2013 - 48
Meat&Poultry - April 2013 - 49
Meat&Poultry - April 2013 - 50
Meat&Poultry - April 2013 - 51
Meat&Poultry - April 2013 - 52
Meat&Poultry - April 2013 - 53
Meat&Poultry - April 2013 - 54
Meat&Poultry - April 2013 - 55
Meat&Poultry - April 2013 - Meat Processing Operations & Engineering - Food-safety savvy
Meat&Poultry - April 2013 - 57
Meat&Poultry - April 2013 - 58
Meat&Poultry - April 2013 - 59
Meat&Poultry - April 2013 - 60
Meat&Poultry - April 2013 - 61
Meat&Poultry - April 2013 - Improving food safety
Meat&Poultry - April 2013 - 63
Meat&Poultry - April 2013 - Sanitation Tips - Heat intervention
Meat&Poultry - April 2013 - 65
Meat&Poultry - April 2013 - 66
Meat&Poultry - April 2013 - 67
Meat&Poultry - April 2013 - Totally Tubular
Meat&Poultry - April 2013 - 69
Meat&Poultry - April 2013 - 70
Meat&Poultry - April 2013 - 71
Meat&Poultry - April 2013 - 72
Meat&Poultry - April 2013 - 73
Meat&Poultry - April 2013 - Labor - Answering the whistle
Meat&Poultry - April 2013 - 75
Meat&Poultry - April 2013 - Slaughtering Solutions - Large pig stunning
Meat&Poultry - April 2013 - 77
Meat&Poultry - April 2013 - Names in the News
Meat&Poultry - April 2013 - New Product Showcase
Meat&Poultry - April 2013 - 80
Meat&Poultry - April 2013 - 81
Meat&Poultry - April 2013 - 82
Meat&Poultry - April 2013 - 83
Meat&Poultry - April 2013 - Classified Advertising
Meat&Poultry - April 2013 - 85
Meat&Poultry - April 2013 - 86
Meat&Poultry - April 2013 - 87
Meat&Poultry - April 2013 - 88
Meat&Poultry - April 2013 - Ad Index
Meat&Poultry - April 2013 - The Insider
Meat&Poultry - April 2013 - 91
Meat&Poultry - April 2013 - 92
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