Meat & Poultry -- December 2013 - 22
bse 2003
Much like the
rest of the crisis
team, then
Undersecretary for
Food Safety, Elsa
Murano, changed
her Christmas plans
in 2003 to address
the discovery of
BSE in the US for
the first time.
However, Acord is disappointed that the case did not
of the case. They are: Take action before you are forced
spark implementation of a national animal-identification
to; talk openly and proactively with the public; maintain
system, which had been discussed for years and partially
public confidence in government officials; plan how you
developed by 2003.
will communicate; recruit third-party experts; and en-
"Not having an animal traceability system in place
gage top management.
contributed significantly to international market losses,"
Noting the importance of government and industry
he adds. "We could not demonstrate to trading partners
speaking with one voice, NCBA's Stokes says his fear is
that we could trace all the cohorts of the cow in the in-
that this would not occur in today's environment. Inter-
dex case. We could not convince government officials in
nationally, it was important that the US "walk the walk"
importing countries that this was a single case and there
not just "talk the talk". But it ended up experiencing what
would not be more to follow. Those countries remembered
it imposed on other countries in terms of import bans.
the steady trickle of cases in the EU and gave the US no
NCBA's Frazier cites a key aspect of how the BSE case
credit for having had a feed ban in place long enough to
was handled. "In a crisis, you are in a race to establish the
prevent widespread cases of BSE."
'truth,'" he says. "Years of planning and preparation by
"In the US, the government worked with the indus-
industry and government, excellent spokespersons and
try to explain the science and tamp down any emotional
speaking with one voice resulted in maintaining con-
public reaction to this disease," Acord says. "But in oth-
sumer confidence in US beef at a high level among US
er countries, the government succumbed to the emotion
consumers. We were able to establish the 'truth' that US
and to pressures from their beef industries, ignored the
beef was safe."
science and supported their public's panicked reaction."
One huge lesson from the case was the challenges in-
"Perhaps the international arena could have been han-
volved in persuading other countries to start accepting US
dled better in the sense that visits with trade partners
beef shipments again. Lost markets have, to date, cost the
could have included food-safety experts, not just policy
beef industry $16 billion. M&P will examine these chal-
officials, to convince them of the science behind our safety
lenges and the costs in the January 2014 issue. ■
claims," Murano adds.
Harrison cites six lessons learned from the handling
22
* Meat&Poultry * December 2013 * www.MeatPoultry.com
Steve Kay is editor and publisher of Petaluma, Calif.-based Cattle Buyers
Weekly (www.cattlebuyersweekly.com).
http://www.cattlebuyersweekly.com
http://www.MeatPoultry.com
Meat & Poultry -- December 2013
Table of Contents for the Digital Edition of Meat & Poultry -- December 2013
Meat & Poultry -- December 2013
Table of Contents
Commentary - Earning the gold watch
Business Notes - Lochner to retire, Tyson shows strong fourth quarter
Elisabeth Hagen stepping down
The Maschhoffs acquire GNP Co.
Sigma makes $908M offer for Madrid-based Campofrio
Cover Story - The Crisis Class of 2003
CEO Series - Dedicated to Beef
Retail Report - Channel Surfing
Expo Preview - IPPE Awaits
Food Safety - Mirroring USDA Inspection
Ingredient Issues - Frugal Sodium Reduction
Meat Processing Operations & Engineering - The real duck dynasty
Small Business Matters - More than a chance of meatballs
Hazardous duty
Sanitation Tips - Avoiding hazards
Packaging Solutions - Stepping up to the plate
From the Corral - Overcoming the disconnect
Product Showcase
Names in the News
Classified Advertising
Advertisers
The Insider
Meat & Poultry -- December 2013 - Meat & Poultry -- December 2013
Meat & Poultry -- December 2013 - 2
Meat & Poultry -- December 2013 - 3
Meat & Poultry -- December 2013 - Table of Contents
Meat & Poultry -- December 2013 - 5
Meat & Poultry -- December 2013 - 6
Meat & Poultry -- December 2013 - 7
Meat & Poultry -- December 2013 - Commentary - Earning the gold watch
Meat & Poultry -- December 2013 - 9
Meat & Poultry -- December 2013 - Business Notes - Lochner to retire, Tyson shows strong fourth quarter
Meat & Poultry -- December 2013 - Elisabeth Hagen stepping down
Meat & Poultry -- December 2013 - Sigma makes $908M offer for Madrid-based Campofrio
Meat & Poultry -- December 2013 - 13
Meat & Poultry -- December 2013 - Cover Story - The Crisis Class of 2003
Meat & Poultry -- December 2013 - 15
Meat & Poultry -- December 2013 - 16
Meat & Poultry -- December 2013 - 17
Meat & Poultry -- December 2013 - 18
Meat & Poultry -- December 2013 - 19
Meat & Poultry -- December 2013 - 20
Meat & Poultry -- December 2013 - 21
Meat & Poultry -- December 2013 - 22
Meat & Poultry -- December 2013 - 23
Meat & Poultry -- December 2013 - CEO Series - Dedicated to Beef
Meat & Poultry -- December 2013 - 25
Meat & Poultry -- December 2013 - 26
Meat & Poultry -- December 2013 - 27
Meat & Poultry -- December 2013 - 28
Meat & Poultry -- December 2013 - 29
Meat & Poultry -- December 2013 - Retail Report - Channel Surfing
Meat & Poultry -- December 2013 - 31
Meat & Poultry -- December 2013 - 32
Meat & Poultry -- December 2013 - 33
Meat & Poultry -- December 2013 - Expo Preview - IPPE Awaits
Meat & Poultry -- December 2013 - 35
Meat & Poultry -- December 2013 - 36
Meat & Poultry -- December 2013 - 37
Meat & Poultry -- December 2013 - Food Safety - Mirroring USDA Inspection
Meat & Poultry -- December 2013 - 39
Meat & Poultry -- December 2013 - 40
Meat & Poultry -- December 2013 - 41
Meat & Poultry -- December 2013 - 42
Meat & Poultry -- December 2013 - 43
Meat & Poultry -- December 2013 - Ingredient Issues - Frugal Sodium Reduction
Meat & Poultry -- December 2013 - 45
Meat & Poultry -- December 2013 - 46
Meat & Poultry -- December 2013 - 47
Meat & Poultry -- December 2013 - 48
Meat & Poultry -- December 2013 - 49
Meat & Poultry -- December 2013 - Meat Processing Operations & Engineering - The real duck dynasty
Meat & Poultry -- December 2013 - 51
Meat & Poultry -- December 2013 - 52
Meat & Poultry -- December 2013 - 53
Meat & Poultry -- December 2013 - 54
Meat & Poultry -- December 2013 - 55
Meat & Poultry -- December 2013 - 56
Meat & Poultry -- December 2013 - 57
Meat & Poultry -- December 2013 - Small Business Matters - More than a chance of meatballs
Meat & Poultry -- December 2013 - 59
Meat & Poultry -- December 2013 - 60
Meat & Poultry -- December 2013 - 61
Meat & Poultry -- December 2013 - 62
Meat & Poultry -- December 2013 - 63
Meat & Poultry -- December 2013 - Hazardous duty
Meat & Poultry -- December 2013 - 65
Meat & Poultry -- December 2013 - Sanitation Tips - Avoiding hazards
Meat & Poultry -- December 2013 - 67
Meat & Poultry -- December 2013 - 68
Meat & Poultry -- December 2013 - 69
Meat & Poultry -- December 2013 - Packaging Solutions - Stepping up to the plate
Meat & Poultry -- December 2013 - 71
Meat & Poultry -- December 2013 - 72
Meat & Poultry -- December 2013 - 73
Meat & Poultry -- December 2013 - 74
Meat & Poultry -- December 2013 - 75
Meat & Poultry -- December 2013 - From the Corral - Overcoming the disconnect
Meat & Poultry -- December 2013 - 77
Meat & Poultry -- December 2013 - Product Showcase
Meat & Poultry -- December 2013 - 79
Meat & Poultry -- December 2013 - 80
Meat & Poultry -- December 2013 - 81
Meat & Poultry -- December 2013 - Names in the News
Meat & Poultry -- December 2013 - 83
Meat & Poultry -- December 2013 - Classified Advertising
Meat & Poultry -- December 2013 - 85
Meat & Poultry -- December 2013 - 86
Meat & Poultry -- December 2013 - 87
Meat & Poultry -- December 2013 - 88
Meat & Poultry -- December 2013 - Advertisers
Meat & Poultry -- December 2013 - The Insider
Meat & Poultry -- December 2013 - 91
Meat & Poultry -- December 2013 - 92
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