Meat&Poultry -- April 2014 - 41
Gibson, Susan Beebe and Matt Bor-
are good at both of those things."
role of a community manager," Pate
ing. Boring is the team's newest mem-
Team members must have an es-
says. "They're playing music...but
ber, and he is tasked with a new role
tablished ability to build a communi-
they're also delivering promotional
shared with Tyson's Food Service Di-
ty or to influence a community. Pate
messaging. However, they do it in a
vision to develop a B2B presence.
says there are now people specifically
way that creates a persona and a per-
Team-member roles are based on
trained in social media - college grads
sonality that listeners identify with."
individual skill sets. "In social media,
can earn degrees in social-media com-
part of it is being really good at creat-
munication. But skills gained in other
Growing social
ing content and sort of flying by the
professions translate easily to social
Tyson launched its social-media pres-
seat of your pants," Pate says. "But
media, he adds.
ence in 2008 on Twitter. The compa-
on the other side of that coin, you also
"Radio, I think, is a perfect exam-
ny's feed initially was created around
have to be committed to process and
ple of a skill-set that works really well
hunger relief, and a large number of its
data. We have people on our team who
in social because a DJ really plays the
current followers are associated with
Valor® 4000 & Valor 2000
Compact Food Scales
The Right Tool for the Toughest Jobs
*
*
*
The puncture-resistant, polycarbonate keypad and washdown, IPX8
construction protect the scale, from accidental damage
Checkweighing is available on Valor 4000 and the stainless steel Valor
2000 models and is great for food portioning
Large front and rear displays are easy to read and Valor 4000's rear
touchless sensor allows for hands-free taring of the scale
Valor
Valor 4000 XW
Ingeniously Practical
Valor 2000 PW
Val
Valor 00 PW
Learn more at www.Ohaus.com
www.MeatPoultry.com * April 2014 * Meat&Poultry * 41
http://www.Ohaus.com
Meat&Poultry -- April 2014
Table of Contents for the Digital Edition of Meat&Poultry -- April 2014
Meat&Poultry -- April 2014 - 1
Meat&Poultry -- April 2014 - 2
Meat&Poultry -- April 2014 - 3
Meat&Poultry -- April 2014 - 4
Meat&Poultry -- April 2014 - 5
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Meat&Poultry -- April 2014 - IPPE-1
Meat&Poultry -- April 2014 - IPPE-2
Meat&Poultry -- April 2014 - IPPE-3
Meat&Poultry -- April 2014 - IPPE-4
Meat&Poultry -- April 2014 - IPPE-5
Meat&Poultry -- April 2014 - IPPE-6
Meat&Poultry -- April 2014 - IPPE-7
Meat&Poultry -- April 2014 - IPPE-8
Meat&Poultry -- April 2014 - IPPE-9
Meat&Poultry -- April 2014 - IPPE-10
Meat&Poultry -- April 2014 - IPPE-11
Meat&Poultry -- April 2014 - IPPE-12
Meat&Poultry -- April 2014 - IPPE-13
Meat&Poultry -- April 2014 - IPPE-14
Meat&Poultry -- April 2014 - IPPE-15
Meat&Poultry -- April 2014 - IPPE-16
Meat&Poultry -- April 2014 - IPPE-17
Meat&Poultry -- April 2014 - IPPE-18
Meat&Poultry -- April 2014 - IPPE-19
Meat&Poultry -- April 2014 - IPPE-20
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2024
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https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2024
https://digital.meatpoultry.com/sosland/mp/special-supplement-bacon-trends-technology-march-2024
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https://digital.meatpoultry.com/sosland/mp/meatpoultry-december-2023
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https://digital.meatpoultry.com/sosland/mp/special-supplement-ground-meat-trends-technology-july-2023
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https://digital.meatpoultry.com/sosland/mp/meatpoultry-december-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2022
https://digital.meatpoultry.com/sosland/mp/special-supplement-ground-beef-trends-technology-september-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2022
https://digital.meatpoultry.com/sosland/mp/special-supplement-meat-alternative-trends-and-technology-may-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2022
https://digital.meatpoultry.com/sosland/mp/special-supplement-bacon-trends-technology-march-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-february-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-january-2022
https://digital.meatpoultry.com/sosland/mp/-meatpoultry-december-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2021
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https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2021
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